Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Dext Technology Limited

Writer

B2B Conversion Copywriter For SaaS and Tech

The Brand Managers Limited

Copywriter

DevSquad

Freelance Copywriter

The Content Studio 

The Cutting Room

1616 MEDIA LIMITED

I wrote articles for their app, Momentful. Momentful is an app that helps users send digital cards to their loved ones.

Ashesi University

Made permutations for the various courses and helped to map out the changes in the paths of students with regards to the courses.

Coached freshmen on balancing their personal and academic life at Ashesi

Counselling, Coaching and Academics Peer Support Staff

•	Coached students in leadership, design and engineering

AIX Engineering Coach

GetRooms

Wrote SEO optimised articles about student activities in different Ghanaian universities on the GetRooms blog.

Marketing Intern (Content Creator)

Yielding Accomplished African Women

Yaa W. University chapters serve as the first professional sorority for women in West Africa, we develop principled leaders within STEM. We intersect these women at a key point in their life where we can build them up to be world-class developers or financial analysts. With the help of Google DSC, IBM and Bank of America we train members in front-end/back-end languages, Excel, investment principles, professional skills, leadership, and service in a peer-to-peer learning environment. Most importantly, we recognize the power in having a tight knit group of like minded women. Thus, we are forging connections amongst the next generation of female leaders together in an effort to create lifelong friendships and support structures

 Campus Co-Director

Developer Student Clubs 

•	Manage the backend of programs that help new developers to harness their skills

Logistics Lead

Stick Figure Copywriter | Website messaging for early-stage startups| Lover of dad-jokes and stick figures

You’re Busy. You’re Searching. You’re Looking for results.

Why? 

Because you’ve hit a roadblock and need a funnel that will bring you more leads, like yesterday. 

Ever since sales and marketing told you about the decline in customers, you’ve been frantically trying to find a way.

You audit your business and realise that your copy is broken - because you DIYed at the last minute. 

Or worse, your copy is non-existent because you’ve never had the time to write the website or emails you need to sell your solution. 

It’s not your fault. Building a business keeps you running off your feet. Plus, it’s too hard to write sales copy for your own product. 

The many thoughts in your head aren’t helping.

💬“My landing page doesn’t convert no matter how hard I try to funnel traffic there. It’s pretty much ghost town at this point.”

💬“My newsletter has subscribers but any time I roll out a sales campaign, the response I get is always *crickets*”

💬“I’ve written a sales page following all the 3,500+ rules of grammar yet I haven’t sold a thing!

💬“I need copy that moves clients closer to the checkout! I’m too busy or don’t have the skills to do it!”
 
DOES THIS SOUND LIKE YOU?

No worries. Leave the heavy weight-lifting to me.

My name is Esther and I’m a BSc. Mechanical Engineer. Meanwhile, I write copy for SaaS and Tech companies.

WHAT THIS MEANS FOR YOU
You get my techie brain which I’ve spent 4+ years polishing and fine-tuning.

MY PROCESS
💥 We’ll start with a discovery call to learn deeply about your business. 

💥 I will research the heck out of your target customer, diving into the recesses of their soul to dig out their deepest desires, pain points and frustrations.  I’m talking surveys, review mining, demo videos – any and all sources of data that give us insight into your target audience 

Why do I go to such lengths? Because I want your customers to think like this when they read my copy,
 “How did- How did you kno-- How did you know you know what I was thinking? Erm. Subconscious brain, is that you?”

💥 Tighten your brand’s messaging and USP, so your target customer can identify you in a sea of noise.

💥 Perform competitor analysis to identify where you can stand out and dominate in your market space

💥 Write tried and tested copy backed by data and proven sales psychology techniques. 

DELIVERABLES
Website copy, Email copy,
 
If you’re ready to optimise your copy and increase your conversions, by working with a copywriter with actual technical experience, send me a DM.

taplio

The Battle

Bianca Johnston 🔮✨

Esther Kumi

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?