Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Elle R.

Clear Copy Works

Freelance Copywriter + Messaging Strategist

Guessing is for games, not your copy | I turn real client insights into empathetic words that up to 4X revenue for coaches and consultants

Are you copyguessing?

Okay, fine – I just made that word up. But it *should* be a real word because it’s a real issue.

Copyguessing is what I call it when you simply guess what to write.

Instead of writing copy based on the message your clients need to read so they jump at the chance to work with you.

A lot of smart service providers end up copyguessing because they've been told to "just write."

So how do you fix it?

You go deep on client insights:

📱 You put your ear to the ground (okay, eye to the screen) and do social listening.

💻 You check out competitor reviews and testimonials.

📞 You schedule interviews with past ideal clients.

Then you map it all to the right message and communicate your value to your future ideal clients. 

Or you send me a DM, and I'll do all that for you 😉

I take real client insights and turn them into empathetic words that up to 4X revenue for coaches, consultants, and creatives.

In other words, I help you communicate your worth to attract high-quality leads.

(And potentially book 17 new projects in 1 quarter like one of my clients did!)

Here’s how I do that 

⚡️COPY AUDITS: 

Using powerful psychology “hacks,” (I'm sorry, I hate that word, too 😅), I give you personalized improvements to amp up the conversion rates on your landing page or website.

⚡️WEBSITE MESSAGING + REWRITE: 

I get on actual calls with your actual past clients and mine their thoughts to write copy that resonates with future ideal clients.

⚡️SALES COPY THAT CONVERTS: 

I write optimized sales pages that reflect your amazing offer so the launch that’s been stressing you more than your old boss gets results 🔥

Kiss all that copyguessing goodbye 😘

I’ll be over here 

Copyresearching.

Copyempathizing.

And copywriting the message your dream clients need to read. 

Shoot me a DM or email elle@clearcopyworks.com

I’ll catch up with you there 🙌

Freelance Copywriter

taplio

The Battle

Bianca Johnston 🔮✨

Elle R.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?