I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Zaqlick

Chief Executive Officer

Adlega

Contractor

Salesforce Consultant

TRADEBYTE

Operational Excellence and Efficiency Team Leader

Knauf IT 

Salesforce Project Manager

Deloitte Digital

Senior Consultant

EPAM Systems GmbH

Salesforce.com Consultant/Product Owner

Project Manager

Building startups

I’ve started three companies, survived two pivots, and bailed countless founders out of spreadsheet purgatory.

Today, I’m the CEO of Adlega, a SaaS runway‑planning platform trusted by 1,200+ founders to model cash burn in under 90 minutes. Nights and weekends, I’m building Zaqlick, a “first‑mile” discovery layer that lets early‑stage teams chat with AI personas trained on real market data (think Reddit rants, competitor reviews, and support tickets). You ask, they answer, and your next customer interview starts miles deeper.

Why build both? I’ve wasted months guessing what users really cared about. The result: half‑built features, burned runway, and an inbox full of polite maybes. Adlega keeps the money math honest; Zaqlick flips the discovery script so you ship with confidence, or kill the idea early and save the coffee budget.

What lights me up:
- Digging through messy, unstructured data and surfacing non‑obvious opportunities.
- Translating growth metrics into plain‑English roadmaps.
- Swapping war stories with builders who still have more questions than answers.

Track record:
- Bootstrapped Adlega, now powering runway models for 1,200+ founders worldwide.
- Former CMO who turned a flat‑lining freemium app into a $2.4 M ARR engine in 18 months.
- Kellogg‑WHU EMBA (because numbers + narrative > numbers alone).

Let’s talk!
If you’re an indie hacker, accelerator grad, or curious VC who thinks discovery and finance should be equally data‑driven - DM me or join the Zaqlick waitlist 👉 zaqlick.com.

Elena Tsemirava

taplio

The Battle

Bianca Johnston 🔮✨

Elena Tsemirava

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