Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Etsy

Director, Market Research

Senior Research Lead

Research Lead

Senior UX Researcher

Chernin Research and Consulting

Owner

Associate Director, Market Research

Associate Director, Analytics

Manager, Consumer Intelligence

Vision Critical

Senior Research Manager

Boston Children's Hospital

Postdoctoral Fellow

- Market research and analytics professional with extensive financial services and retail experience
- Demonstrated ability to transform data analysis into actionable insights and business strategy
- Expertise in marketing analytics, customer segmentation, and predictive modeling
- Adept at clearly presenting technical topics to non-technical audiences

Ariel Chernin

taplio

The Battle

Bianca Johnston 🔮✨

Ariel Chernin

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