Helping businesses to help their customers by using technology.

​I don’t just build websites, I engineer enterprise-grade digital infrastructure.

​With over 20 years of deep focus on Drupal and open-source technologies, I have seen every evolution of the CMS landscape. I founded Joshi Consultancy Services (JCS) to bridge a specific gap in the market: The need for technical excellence without the management overhead.

​How I Work (And Why Clients Stay):
My clients, from adventure travel platforms like Atlas Ride Co to global enterprises, value JCS because we are autonomous. We don't wait for instructions, we analyze your goals and proactively suggest better architectural solutions.

​If we see a flaw in the plan, we flag it. If we see a faster way to scale, we build it. You get a strategic partner, not just a ticket-taker.

​My Team & I Specialize In:

- ​Complex Migrations: De-risking critical moves from legacy systems (Drupal 7) to modern architectures.

- ​Decoupled & Headless Architectures: Designing scalable front-ends (React, Next.js) backed by robust Drupal content APIs.

- ​Cloud-Native Engineering: Optimizing performance and security on AWS, Azure, and Google Cloud.

​I help US and EU clients translate business requirements into stable, scalable code that creates efficiency and protects revenue.

​If you are looking for a development partner who understands the difference between "getting it done" and "architecting it correctly", let’s have a conversation.

Bhavin Joshi

Nicky Price

Break through subconscious patterns to unlock your true potential |High Performance Transformation Therapist & Coach |PQ Positive Intelligence | #anxiety #Impostorsyndrome #publicspeaking #moneyblocks

You’re not stuck. Your identity just hasn’t caught up with your potential yet — and that’s what I help women in business change.

Hi, I’m Nicky 👋

If you’re an ambitious woman in business who knows you’re here for more, but something inside still holds you back, you’re not alone. You’ve done the strategy, the mindset work, maybe even the healing… but you're frustrated because you haven’t yet been able to step into the visibility, confidence or impact you know you’re meant for.

But here's the truth.  You can’t create your next level of success with the same thoughts, beliefs and identity that built your current one. Your strategy isn’t the problem — you’ve hit an internal identity ceiling.

That older identity was shaped a long time ago — and it can’t yet hold the success, visibility, income and fulfilment you’re trying to create.

That’s why you may still:

- Dim your voice, or find yourself playing small

- Question yourself and your expertise

- Overgive, undercharge or undervalue yourself

- Hit ceilings in visibility, income or confidence

- Get close to breakthroughs… then stall

You think you need a better strategy.
But what you actually need is an identity upgrade.

When your identity shifts, everything else follows — naturally and permanently.

🌟 What I Do: 

I help women in business get out of their own way and step into the visibility, confidence and impact they’re capable of, by rewiring the subconscious patterns that silently limit success.

My work blends:

✅  Identity-level rewiring

✅  Subconscious repatterning

✅  Behavioural and emotional integration

This isn’t surface level mindset work.
It’s identity evolution at the subconscious level — the root of lasting change.

✨ What Clients Often Say

“I finally feel like I can do this.”
“I’m being seen and heard — without forcing it.”
“I can hold more — more income, more visibility, more ease.”

You don’t have to choose between your success, impact, wellbeing, or connection and relationships.
You get to have it ALL— AND be the woman who can hold it.

💫 Ways to Work With Me

✨ 1:1 Identity Upgrade Sessions
✨ 6-Month ‘Here For More’ Program
✨ Hybrid Therapy + Coaching Deep-Dive
✨ Speaking & Workshops on Identity, Visibility & Confidence

If you can feel your next-level self calling you forward,  but feel like you're sabotaging yourself — you’re just ready for an identity upgrade.
Message me or take a look at this introductory video.  https://mebutfree.com/LI

Founder

Overcoming limiting beliefs in the workplace is often referred to as "mindset" work - yet our conscious mind is a very small part of what shows up for us in day to day life.  It is our sub-conscious mind that is running the show as it accounts for around 90-95% of our daily actions.  
I am passionate about helping my clients to ignite their full potential in their business or career by removing impostor syndrome, anxiety, money and confidence blocks, but I also love sharing how it is possible to live a calmer, happier, more abundant and stress free life with more intimate connections  by understanding a little about how your mind works. 

As an Advanced RTT therapist and Accredited coach,  I am able to FREE my clients from all sorts of limiting beliefs and behavioural patterns using my unique 5 step freedom formula for cognitive change. 

The results are transformational.  All sessions are done either face to face locally or via private video conferencing around the world.  
Whilst I can help with pretty much any block or unwanted behaviour patterns - my specific area of expertise is helping my clients to work through impostor syndrome, anxiety, confidence and self worth issues in their business, their relationship with money and with their partner relationships.

==> Looking for a speaker? - I am available for speaking events and have 3 signature talks around how our mind works to enable us to achieve happiness and fulfilment in our life. 
Podcaster or Broadcaster?  - Check out my radio interview:
https://www.mixcloud.com/radiowoking/roys-happy-hour-with-guest-nicky-price-7th-january-2020

Send me a private message to find out more or visit my website:
https://www.MeButFree.com
#RTT #RapidTransformation #hypnosis #therapy #Neuroplasticity #mindfulness #happiness #mentalhealth #personaldevelopment #speaker #lifecoach

Today I’m taking the day off.
No clients
No calls
No “just quickly checking emails.”
(And this post was written yesterday 😊 )

Because today it’s my daughter’s birthday.
She’s currently signed off recovering from a mini operation, and her boyfriend is on a posting in Norway, so this year looks a little different… but it’s still a day that matters.

And as I was moving things in my diary, I had one of those quiet moments of gratitude.

Because for all the conversations I have about burnout, money blocks, visibility fears and the pressures of running a business — this is one of the parts we don’t talk about enough.

Choice (and freedom!)

The ability to say:
Today, I’m not available
Today, I’m fully present with my daughter
Today, this comes first.

Running your own business isn't always easy.
But it does give you something incredibly powerful when it’s built well

And that is, the ability to rearrange my work around what's important to me, and NOT have to do it the other way round  - it matters to me and always has done. 

There are many downsides to entrepreneurship.
But this isn’t one of them.

And that’s something I don’t take lightly.
Because success that costs you presence, or peace of mind, and happiness isn't real success for me. 

So let's celebrate the truly great aspects of having your own business.
What’s the real reason you started your business in the first place, and are you honouring that right now?

(Photo from a few months ago in Italy)

Nicky Price 

Unlocking the Subconscious Patterns Capping Income & Growth │ Identity-Level Rewiring for Female Founders │ Speaker & Workshop Facilitator

You don’t wake up one day and lose ambition.

You only start questioning it when
growth feels heavier than it should.

At first, you love what you’re building.

Then, it expands.

→ More visibility
→ More pressure
→ More responsibility

And suddenly, you’re procrastinating.

Overthinking.

Wondering if you even want it anymore.

Not because you’ve lost drive.

But because your nervous system sees expansion as a threat.

So, it protects you.
It slows you down.

It makes success feel overwhelming.

By instinct, you try to fix it with discipline:

→ More structure
→ More strategy
→ More pushing

But the problem isn’t effort.

It’s a capacity ceiling.

And that ceiling is shaped
by subconscious patterns.

If success doesn’t feel safe, you will always shrink to match what feels familiar.

You can’t outwork that pattern.

But you can rewire it.

That is exactly what I’m teaching inside my FREE workshop on March 16th:

→ How to more forward when visibility triggers doubt
→ How to feel safe earning more without questioning your worth
→ How to rewire subconscious patterns keeping you stuck at the same level

This is the work I do with women in business
who are done fighting themselves to grow.

DM me CHANGE and I’ll send you a personal invite.

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Burnout doesn’t start with exhaustion.

It starts with misaligned belief.

For most women in business, burnout isn’t abut poor time management.

Or lack of discipline.

It’s about safety.

→ Does slowing down make you uncomfortable?
→ Does success feel like more pressure?
→ Does support feel risky?
→ Does rest feel earned?

Those patterns aren’t random.

At some point, your nervous system learned that:

→ Doing more = safety
→ Overgiving = worth
→ Striving = value

And once that link is created,
peace becomes conditional.

→ You rest when you’ve achieved enough
→ You slow down when things are handled
→ You ask for help after you’ve proven yourself

But the milestone keeps moving.

And survival mode doesn’t know how to stop.

Real change doesn’t come from pushing harder.

It comes from helping your system feel safe enough to expand without expecting burning out.

I’m breaking this down in my free workshop on March 16th.

We’ll look at:

→ Why burnout keeps repeating
→ How subconscious identity drives overworking
→ How to build success that feels safe instead of stressful

If you’re ready to grow without it costing your peace,
DM me ‘CHANGE’ and I’ll send you a personal invite.

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5 Burnout Lies that Steal Your Peace

For a long time:

My income felt like a roller coaster 👇

A £10k month 🎉

Then a huge drop.
Then another spike.
Then back down again.

I kept thinking:

→ I need a better strategy
→ I need to do more
→ I need to fix this

So, I pushed harder.

But nothing really changed,

But through the work that I do, I realised this:

It wasn’t procrastination.
Or lack of discipline. 
Or motivation.

It also wasn’t a marketing problem.

It was me hitting my upper limit.

And we all have an upper limit. 
Locked away in our subconscious.

And when I looked at my average income over 12 months.

I realised it was almost identical
to my old corporate salary.

Different business.
Different effort.
Same number.

My nervous system decided that was safe.

Anything above that
created discomfort.

Underneath that discomfort was an old belief:

That having “more than enough” was greedy.

And greed wasn’t acceptable in my family.

So, my system kept me at “just enough"

Enough to survive.
Enough to prove I was capable.

But not enough to feel safe having more.

That pattern wasn’t logical.
It was protective.

When I started noticing money coming in,
instead of allocating it immediately,
or bracing for it to disappear,
I did something different.

I sat with it.
I let it stay.

I let my body adjust to having more.

That’s when things started to stabilise.

If something in your business keeps bothering you:

Don’t assume it’s a strategic issue.

Pause and ask:

“What is this feeling trying to protect me from?”

It’s not asking you to work harder.

It’s asking you to feel safer expanding.

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When I quit ❌ corporate after 30 years:
Growing a business didn’t scare me.

But being seen differently did 👇

It was a whole shift of identity.

→ Putting myself out there
→ Speaking on stages
→ Hosting webinars

I remember thinking:

Who am I to do this?
Why would anyone listen to me?

I had massive imposter syndrome.

I thought confidence would arrive first…
Then I’d show up.

But it doesn’t work like that.

Confidence is built
after you show up.

Not before.

Through the work that I do, I learned this:

The fear wasn’t proof I was incapable.

It was proof it’s just unfamiliar.

My nervous system reacted
to visibility as if it were danger.

Because being seen can mean being judged or criticised.

And at some point in the past,
that didn’t feel safe.

Fear isn’t always your intuition saying “don’t do this.”

Often, it’s your system saying:

“I haven’t done this before.”

I started reframing nerves as excitement, not a threat.

Suddenly everything changed:

→ More focus
→ More clarity
→ Less fight or flight

And I realised:

I have so much value to share.

And by not sharing it, I was keeping people from the transformation they deserve.

If your business feels scary,
don’t assume you’re not ready.

Ask yourself:

Is the fear saving me from disaster?

Or am I only scared because it’s new?

Growth will always feel unfamiliar before it feels natural.

And unfamiliar doesn’t mean incapable.

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Growth rarely stalls because of strategy.

It stalls because the nervous system underneath isn’t ready to hold more.

When the nervous system isn’t regulated:

→ Your self trust stays low
→ Your identity operates from protection
→ Your decisions are driven by fear, not alignment

No amount of strategy can fix that.

You’ll keep hitting the same income ceiling.
Burning out at higher levels.
Or sabotaging right before things take off.

These KPIs track what most people ignore:

→ Safety
→ Identity
→ Capacity

Because your business can only grow to the level your internal system feels safe sustaining.

Shift that, and results start to feel natural instead of exhausting.

That’s exactly what I’m teaching inside my FREE workshop on March 16th.

DM MORE and I’ll send you a personal invite.

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 7 KPIs Every Female Business Owner Should Track

Stop believing working hard under
pressure is the price of growth.

You can’t scale your business by staying stressed.

You’re literally fighting your own biology.

And biology always wins.

Operating from stress will shift your brain to survival mode.

Its only priority?

To keep you safe.

→ Not innovate
→ Not take risks
→ Not think creatively

Because to your brain, creation is optional.

Survival is not.

If you feel things are heavy right now,
it’s not a motivational issue.

It’s a regulation issue.

An unsafe nervous system will resist expansion.

Because growth feels like a threat.

You can outsmart that with better strategy.

But you can work with it through better regulation.

Sometimes, you can do it in 90 seconds:

→ Pause
→ Breathe slowly
→ Notice your surroundings
→ Bring yourself back to the present

But, if stress is your default,
one reset won’t cut it.

Aim for 3-5 daily resets:

→ Walk
→ Move
→ Dance
→ Music
→ Nature

When your body finally feels safe:

→ Ideas flows easier
→ You can think straight
→ You stop overthinking every move

Growth doesn’t require more pressure.

It requires more capacity.

I’m showing how to expand that capacity in my free workshop on March 16th.

DM me CHANGE and I’ll send you a personal invite

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Your business isn’t limited by strategy.
It’s limited by your nervous system.

Your nervous system doesn’t just run your body.
It also runs what you think you deserve.

For many women in business,
this isn’t about skill or resources.

It’s about old beliefs that once kept you safe:

→ To earn more you have to overdeliver
→ Saying no means you’re incapable
→ Wanting more is greedy

Those patterns were protective.
They used to work.

But now, they block your growth.

Growth and visibility feels risky.

So, you:

→ Procrastinate
→ Self sabotage
→ Overthink

It’s not laziness or lack of willpower.

It’s your system protecting an old version of you.

When your nervous system feels safe, everything shifts:

→ You respond instead of reacting
→ You make decisions from clarity
→ You trust your capability
→ You accept your worth

You don’t have to prove yourself anymore.

I’ll show you how to expand your capacity to feel safe in growth in my FREE workshop on March 16th.

DM me MORE and I’ll send you a personal invite.

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There's a pattern I see consistently with high achieving women....

They set some big goals.
They've got a coach.
They have a strategy.
And they're working it 

And they've had some success
But the next month it just seems to stop working for them.

So they work harder 
But they seem to keep hitting an invisible barrier.

And it's not that their strategy was no good.
And it's 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 not because they weren't working hard enough

It's because their 𝒊𝒅𝒆𝒏𝒕𝒊𝒕𝒚 hasn’t caught up with their ambition.

Your identity is simply the collection of thoughts, beliefs, and subconscious assumptions you hold about who you are, and what you’re allowed to have.

So 𝘤𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴𝘭𝘺, they want the next level.
But subconsciously, their mind still sees themselves as:

– The one who can’t earn “too much”
– The one who survives, but isn't worthy of thriving
– The one who has to work twice as hard to be noticed
– The one who feels safer to stay out of sight and play small

You see, your subconscious mind will never allow you to outperform your own core Identity.

Your nervous system will always pull you back to what feels familiar — even if it’s frustrating.

Working harder won’t fix a ceiling built by who you believe you are.
You don’t need more effort.
You need expansion.

It’s about becoming the woman who feels 𝘴𝘢𝘧𝘦 at that level.

And that’s 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 work — not another productivity hack.

You don’t need more discipline.

You need more capacity.

Most growth doesn’t stall because of strategy.

It stalls because your nervous
system sees expansion as pressure.

→ More visibility feels exposing
→ More responsibility feels heavy
→ More money feels overwhelming

So, you hesitate.

And then the self sabotage begins:

→ You undercharge
→ You procrastinate
→ You overwork to “deserve” it

Not consciously.
Protectively.

And no amount of strategy can fix a nervous system that doesn’t feel safe with success.

Sustainable growth isn’t
built by pushing harder.

It’s built by expanding your capacity to hold more.

On March 16th, I’m teaching you exactly how to increase your capacity so success feels safe, not stressful.

To join my free workshop, DM me CHANGE

and I’ll send you a personal invite.

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You don’t struggle with hard things.

You struggle with what they represent.

You don’t avoid the:

→ The call
→ The launch
→ The visibility
→ The difficult conversation

You avoid it because at some point,
something familiar felt unsafe.

For many women in business,
“hard” is unconsciously linked to:

→ Rejection
→ Judgement
→ Getting it wrong
→ Being seen and criticised

So your nervous system steps in.

Not to sabotage you.
But to protect you.

That’s why pushing yourself
rarely creates lasting change.

Pressure activates protection.
But safety creates expansion.

When you:

→ Regulate first
→ Shrink the task
→ Update your identity
→ Change the language

You’re not forcing growth.

You’re teaching your system
that you can handle more.

And when your nervous system feels safe,
hard things stop feeling threatening.

They start feeling possible.

And when that happens

→ You stop overthinking
→ You stop procrastinating
→ You stop fighting yourself

Because the issue was never capability.

It was capacity.

If you’re ready to expand without burning out or forcing it:

I’m teaching this inside my
FREE workshop on March 16th.

We’ll explore how:

→ Subconscious patterns that holds you back
→ Identity shapes your visibility and confidence
→ Your nervous system sets your income ceiling

DM me CHANGE and I’ll send you a personal invite.

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7 Ways to Train Your Brain to Do Hard Things

Healing doesn’t happen
when you “decide” to let go.

It only happens when your body
feels safe enough to.

→ You can journal about it
→ You can understand the pattern
→ You can talk about it in therapy and coaching

But if your nervous system still believes
holding on is protection…

It won’t release it.

This is why so many women in business
stay stuck in cycles like:

→ Overworking
→ Overthinking
→ Underearning

It’s not a mindset gap.

It’s a safety gap.

Because at some point:

→ Pushing harder kept you safe
→ Staying small kept you accepted
→ Holding everything together made you valuable

Your system learned that expansion comes with risk.

So, even when your mind is ready for more…
your body resists it.

You can’t talk your way out of a feeling.

You have to help your system feel safe enough
to choose differently.

When safety comes first:

→ Visibility feels acceptable
→ More money stops feeling threatening
→ Success stops triggering self-sabotage

Healing isn’t about forcing change.

It’s about creating enough internal safety
that change becomes possible.

This is exactly what I’m teaching inside my FREE workshop on March 16th.
We’ll explore how:

→ Subconscious patterns holds you back
→ Identity shapes your visibility and confidence
→ Your nervous system sets your income ceiling

DM me CHANGE and I’ll send you a personal invite.

♻️ Repost if this inspired you
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Overthinking is often perfectionism in disguise.

It looks like analysis.
It feels like productivity.

But underneath, it’s usually this:

→ Trying to avid judgement
→ Trying to prevent rejection
→ Trying to guarantee the “right” outcome

The mind searches for certainty
so you don’t have to feel discomfort.

Overthinking isn’t a personality flaw.
It’s a protection strategy.

You’re not bad at decisions.
Your nervous system is trying to protect you.

That’s why logic alone doesn’t solve it.

You don’t need more push.
Or more discipline.

You need regulation.

When your system feels safe, clarity follows.

Overthinking weakens when your body no longer feels under threat.

That’s exactly what I’m going to teach in my FREE workshop on March 16th.

We’ll cover how:

→ Subconscious patterns hold you back
→ Identity shapes your visibility and confidence
→ Your nervous system sets your income ceiling

DM me CHANGE and I’ll send you a personal invite.

♻️ Repost if this inspired you
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The Battle

Bhavin Joshi

Nicky Price

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The Battle

Bhavin Joshi

Nicky Price

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicky Price's LinkedIn Performance

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