Venveo

Successful, impactful online marketing doesn't just happen. I work with home and building products companies to understand their business goals and help them better understand the needs of their audiences in the channel. Our team creates tailored, data-based strategies to build brands that speak to the direct pain points of their audience. I work with our team to oversee those strategies carried out and ensure that we deliver not just good-looking work, but that the efforts of the Venveo team are bringing in more leads and increasing sales through a strong digital presence.

Director of Digital Strategy

At Venveo, I'm responsible for helping our clients nail down the right brand persona, the right voice and the right content to align with their business strategy and attract the right customers. I help brands recognize the importance of spending as much time and effort on the copy of their website as they do on the design. 

Venveo also has two great blogs. Venveo.com and diyconsumer.com Part of my responsibility at Venveo is to help us determine what content should be posted, who should write it and what our clients and readers want to know about our industry.

Content Strategist for Building Materials Companies

Advance Auto Parts

Edited web content, wrote emails, articles and other written works for digital publications. Created and successfully completed communication plans for multiple company initiatives. Coordinated large meetings with WebEx and InterCall.

Communications and Web Content Coordinator

Radford University

While working as a Graduate Teaching Fellow, I was the lead instructor for Core 101 and 102 classes. I created full lesson plans based around reading assignments, teaching writing skills, research skills and literary analysis. I was responsible for teaching students the writing and reading skills they would need to progress to the next level of their college courses.

Graduate Teaching Fellow

The right marketing strategy doesn't pitch your brand or sell your product. It clearly states the problems you solve. It connects your solutions to your customer’s pain in a way they can immediately understand and can't resist. 

At Venveo, we're intentional experts in the intersection of who your customer is and where they interact online. I lead our team in creating data-based strategies to build brands that resonate with their audience and cut through the noise so they can be where their customer is when they're researching, sourcing and purchasing building products. 

Throughout my career in digital marketing, I've sat in almost every seat in our agency, and all of that experience has taught me that obsessing about our customers and our customer's customer is the only way to get the results no one else thought possible.

I believe in leading companies to dream bigger, reject the status quo and unlock their potential.

What our clients are saying about Venveo: 

"Knowledgeable and competent from top to bottom." - Founder of an online architecture videos company

"Venveo went above and beyond in many cases to help us determine the best path forward." - Executive for a bathroom fixtures manufacturer

"Their results are consistently better than their projections." - President at a construction company

Beth💥 PopNikolov

So here’s my hot take on the very normal and not at all unhinged idea of a 50-year mortgage, floated by the White House this month. (I’m not even going to get into that right now.)

As a marketer in the building materials space, it did remind me of a deeper tension we live with in this industry every day.

📉 In the short term, we’re constantly reacting. Tariff whiplash, pricing instability, interest rate chaos. 

It’s exhausting.

If you zoom out, it’s hard to ignore the one macro truth we keep coming back to:

👉 We have a massive housing shortage. And we’ve barely made a dent.

The U.S. Chamber of Commerce says we’re short 4.7 million homes in the U.S. 

Some call it a crisis, and the numbers clearly back it up. 

I see manufacturers out there every day driving hard after innovation to help solve this problem. 

I see partners and leaders going hard after bringing the next generation into the trade. 

So once in a while, it’s worth reminding yourself:

✅ Not everything is about this quarter’s chaos (or shortfalls)
✅ If you’re in building materials, your work matters
✅ The long-term tailwind is very, very real

You’re not just pushing product or trying to tack AI onto a SaaS tool that doesn’t need it. You’re helping solve one of the defining problems of the next decade.

So give yourself a pat on the back … and get back to work! 






#buildingmaterials #housing

Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries

Most international brands underestimate the U.S. market before they ever set foot here.

EuroCave didn’t.

Recently on Smarter Building Materials Marketing, I sat down with Camille Frey-Syren, Brand Director at EuroCave and the strategist behind Goguette 🍷, their new wine fridge line built specifically for the U.S.

What impressed me most was how disciplined their approach was. They took a smart, measured path to market research and brand development, the kind of groundwork almost any company could learn from before launching into a new category or geography.

Here are a few insights that stood out to me:

𝐓𝐡𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐔.𝐒. 𝐛𝐮𝐲𝐞𝐫.
EuroCave is a legacy brand in Europe, but the U.S. consumer is younger, more casual, more design driven. Goguette was built for that mindset.

𝐓𝐡𝐞 𝐔.𝐒. 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.
Camille’s team started in specific cities, learned fast, and adapted their message instead of assuming one approach would work everywhere.

𝐓𝐡𝐞𝐲 𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐬.
Instead of trying to reach millions of homeowners on day one, they started with the people who influence kitchen and living-space decisions.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.
Wine fridges used to live in basements. Now they live in kitchens and living rooms. Goguette treated the appliance like furniture, not an afterthought.

If you’re expanding into the U.S. or repositioning a legacy category, this episode is a blueprint for doing it intentionally.

Please pour a glass of your finest and give it a listen! (link in the comments below)

It’s been a few weeks since BPCW wrapped, and I’m still thinking about the conversations that happened in those rooms.

Too many people to thank for attending, speaking, debating, challenging, pushing, and promoting the work this industry is doing. If you were there, you felt it. This year had a different energy.

Here are the three themes that stood out to me that point to some fundamental shifts in our space:

1. The buyer journey has officially changed hands.
Every segment is doing deeper online research before making a decision. Contractors, Builders. Architects. DIYers. Everyone.

The BPCW report confirmed what we’ve been seeing all year: if your digital presence isn’t built for research and validation, you’re invisible during the most important part of the sale. 

2. YouTube is King.
Across categories, YouTube is the top platform for learning how products work, how they install, and how they compare.

This isn’t a “nice to have” content format anymore. It’s the new jobsite rep.

3. Brand loyalty is real, but it’s conditional.
The room was full of legacy brands, but the data was clear. Quality and availability drive loyalty.

Everything else is optional.

Trial is up. Satisfaction with new brands is high. Your product has to earn its place every time.

Here’s the hill I will die on: If manufacturers only change one thing going into 2026, it should be this. Make it effortless for customers to validate your product online. Everything else gets easier when you do that well.

If you were at #BPCW, what stood out to you this year? What conversations are still bouncing around in your head?

And if you missed it this year - check out our shameless promo video to start building the hype so you remember to buy a ticket next year…

Just a gentle, annual reminder to C-Suite executives. 

You simply cannot replicate Spotify Wrapped. No matter how hard you try. 

So please don’t ask your marketing team to do that for your own brand. 

That’s it. That’s the post.

The U.S. has a shortfall of more than 4.7 million homes. 

Despite rising demand, we're not building fast enough to catch up.

If you've followed me for a minute, you already know I'm all in on modular housing. Faster timelines. More predictable cost. Greater scalability. It’s one of the few paths that can actually keep up.

On a recent episode of Smarter Building Materials Marketing, I spoke with Galiano Tiramani, co-founder of BOXABL, one of the most visible names in the modular space.

We talked through:

▪️ How they’ve leaned into social (1B+ views) to build demand
▪️ What it takes to market and sell a high-ticket modular product
▪️ Why they’ve pulled back from the dealer model
▪️ The realities of going viral—trolls, scrutiny, and SEC investigations
▪️ And how their recent IPO move fits into a long-term growth plan

It’s not easy. There’s plenty of learning along the way—for BOXABL and anyone else in this space. Regulatory hurdles, red tape, and execution risks are real. 

But the industry can’t afford to wait for perfect. It has to keep moving forward. 

And with a newly filed SPAC merger proposal that would take BOXABL public at a $3.5B valuation, the company is betting big on its next chapter.

Give the full episode a listen below 👇




#modularhousing #innovation #housing

I landed in the U.S. at 21 with two things:

A relentless work ethic and my mother's dream.

No Ivy League degree.

No family in tech.

Just a belief that I could build something better—for her, me, and now, my son.

Over the last decade, I've led $100M+ sales teams, coached 100+ people, launched multiple businesses, and retired my mom early.

But that's not the whole story.

The whole story includes cultural isolation, burnout masked as ambition, and leadership lessons you won't find in any MBA program.

I built everything through systems, not shortcuts.

Clarity, not chaos.

Service, not ego.

Now I speak, write, and mentor from that place.

→ From SDR to senior sales leader: How I scaled my career as an immigrant

→ The real cost of "success" and how to define your own

→ Identity, fatherhood, and building a legacy with intention

→ Playbooks for sales leadership, team culture, and personal power

If you're a company looking for an authentic voice on leadership, inclusion, or performance, I'm here for that conversation.

And if you're someone in the middle of a transition—career, identity, or geography—

Follow along.

I share what I wish I had 10 years ago.

Let's build something real!

Suresh Bhagchandani

22 year old : Moved to the U.S.Didn’t know much. Had to figure it out.
26 year old : Started selling fraternity paddles. No capital. No plan. Just hustle.
27 year old : MC4NC - Helping small businesses at night. Working Fidelity by day.
29 year old : Got into sales.Learned how to close. Learned how to lead.
31 year old : Bought my first rental.
Made money while sleeping for the first time.
35 year old : Launched a sock brand.
Luxury. Recurring. Scaled quietly.
37 year old : Learned STRs. More cash flow. More freedom.
43 year old : Bought an F45. Because health is wealth and a powerful way to build community.
44 year old : Curating my first TEDx. Time to amplify others.

Still working a full-time job.
Still funding the dream.
Still not done.

Age is just a number. 
And, I am just getting started.

No alternative text description for this image

Most leaders are addicted to control.

They want to do it all.
Be in every room.
Make every call.
Own every outcome.

It feels productive.
But it’s just ego in disguise.

Real leadership?

It’s not about doing more.
It’s about letting go.

Here’s what changed for me:

I stopped trying to be everywhere.
I started building people who could lead without me.

My team got stronger.
The results got better.

And I finally had space to think bigger.

Your growth is capped at the size of your ego.

Let go → and level up.

Juggling fatherhood, a corporate career, and a business taught me this,

Success isn’t about time management.
It’s about energy alignment.

When your mind is scattered, nothing grows.
When your spirit is centered, everything flows.

For years, I tried to optimize every minute:
→ Wake up earlier
→ Color-coded calendars
→ Back-to-back calls
→“Hustle hours” after dinner

But productivity without presence is just motion.
And motion doesn’t equal growth.

The real shift came when I stopped asking:
“What can I squeeze in today?”

And started asking:
“What’s actually worth my energy?”

Because when your energy is fragmented, even 16-hour days won’t move the needle.

But when your energy is focused, even 3 powerful hours can change your life.

Now I lead a sales team.
Run businesses.
Raise a family.

And I don’t do it all.

I do what matters , with energy that’s aligned.

If you’re feeling stretched thin:
Don’t chase more hours.
Create more alignment.

Repeat after me:
It’s not hard because you can’t do it - 

It’s hard because you’ve never done it this way before.

New season.
New strategy.
New standard.

Of course it feels uncomfortable.
Of course it feels heavy.

Growth always does.

Whether you’re:
→ A new leader learning to let go
→ A parent navigating balance
→ An operator shifting from doing to building
→ An entrepreneur stepping into a bigger game

The challenge isn’t your ability.
The challenge is your wiring.

We default to what’s familiar, even if it’s outdated.

But real growth requires you to lead with new patterns, not old habits.

So if it feels hard right now… good.

It means you’re not repeating.

You’re rebuilding.
Keep going.

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Suresh Bhagchandani

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