Venveo

Successful, impactful online marketing doesn't just happen. I work with home and building products companies to understand their business goals and help them better understand the needs of their audiences in the channel. Our team creates tailored, data-based strategies to build brands that speak to the direct pain points of their audience. I work with our team to oversee those strategies carried out and ensure that we deliver not just good-looking work, but that the efforts of the Venveo team are bringing in more leads and increasing sales through a strong digital presence.

Director of Digital Strategy

At Venveo, I'm responsible for helping our clients nail down the right brand persona, the right voice and the right content to align with their business strategy and attract the right customers. I help brands recognize the importance of spending as much time and effort on the copy of their website as they do on the design. 

Venveo also has two great blogs. Venveo.com and diyconsumer.com Part of my responsibility at Venveo is to help us determine what content should be posted, who should write it and what our clients and readers want to know about our industry.

Content Strategist for Building Materials Companies

Advance Auto Parts

Edited web content, wrote emails, articles and other written works for digital publications. Created and successfully completed communication plans for multiple company initiatives. Coordinated large meetings with WebEx and InterCall.

Communications and Web Content Coordinator

Radford University

While working as a Graduate Teaching Fellow, I was the lead instructor for Core 101 and 102 classes. I created full lesson plans based around reading assignments, teaching writing skills, research skills and literary analysis. I was responsible for teaching students the writing and reading skills they would need to progress to the next level of their college courses.

Graduate Teaching Fellow

The right marketing strategy doesn't pitch your brand or sell your product. It clearly states the problems you solve. It connects your solutions to your customer’s pain in a way they can immediately understand and can't resist. 

At Venveo, we're intentional experts in the intersection of who your customer is and where they interact online. I lead our team in creating data-based strategies to build brands that resonate with their audience and cut through the noise so they can be where their customer is when they're researching, sourcing and purchasing building products. 

Throughout my career in digital marketing, I've sat in almost every seat in our agency, and all of that experience has taught me that obsessing about our customers and our customer's customer is the only way to get the results no one else thought possible.

I believe in leading companies to dream bigger, reject the status quo and unlock their potential.

What our clients are saying about Venveo: 

"Knowledgeable and competent from top to bottom." - Founder of an online architecture videos company

"Venveo went above and beyond in many cases to help us determine the best path forward." - Executive for a bathroom fixtures manufacturer

"Their results are consistently better than their projections." - President at a construction company

Beth💥 PopNikolov

So here’s my hot take on the very normal and not at all unhinged idea of a 50-year mortgage, floated by the White House this month. (I’m not even going to get into that right now.)

As a marketer in the building materials space, it did remind me of a deeper tension we live with in this industry every day.

📉 In the short term, we’re constantly reacting. Tariff whiplash, pricing instability, interest rate chaos. 

It’s exhausting.

If you zoom out, it’s hard to ignore the one macro truth we keep coming back to:

👉 We have a massive housing shortage. And we’ve barely made a dent.

The U.S. Chamber of Commerce says we’re short 4.7 million homes in the U.S. 

Some call it a crisis, and the numbers clearly back it up. 

I see manufacturers out there every day driving hard after innovation to help solve this problem. 

I see partners and leaders going hard after bringing the next generation into the trade. 

So once in a while, it’s worth reminding yourself:

✅ Not everything is about this quarter’s chaos (or shortfalls)
✅ If you’re in building materials, your work matters
✅ The long-term tailwind is very, very real

You’re not just pushing product or trying to tack AI onto a SaaS tool that doesn’t need it. You’re helping solve one of the defining problems of the next decade.

So give yourself a pat on the back … and get back to work! 






#buildingmaterials #housing

Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries

Most international brands underestimate the U.S. market before they ever set foot here.

EuroCave didn’t.

Recently on Smarter Building Materials Marketing, I sat down with Camille Frey-Syren, Brand Director at EuroCave and the strategist behind Goguette 🍷, their new wine fridge line built specifically for the U.S.

What impressed me most was how disciplined their approach was. They took a smart, measured path to market research and brand development, the kind of groundwork almost any company could learn from before launching into a new category or geography.

Here are a few insights that stood out to me:

𝐓𝐡𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐔.𝐒. 𝐛𝐮𝐲𝐞𝐫.
EuroCave is a legacy brand in Europe, but the U.S. consumer is younger, more casual, more design driven. Goguette was built for that mindset.

𝐓𝐡𝐞 𝐔.𝐒. 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.
Camille’s team started in specific cities, learned fast, and adapted their message instead of assuming one approach would work everywhere.

𝐓𝐡𝐞𝐲 𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐬.
Instead of trying to reach millions of homeowners on day one, they started with the people who influence kitchen and living-space decisions.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.
Wine fridges used to live in basements. Now they live in kitchens and living rooms. Goguette treated the appliance like furniture, not an afterthought.

If you’re expanding into the U.S. or repositioning a legacy category, this episode is a blueprint for doing it intentionally.

Please pour a glass of your finest and give it a listen! (link in the comments below)

It’s been a few weeks since BPCW wrapped, and I’m still thinking about the conversations that happened in those rooms.

Too many people to thank for attending, speaking, debating, challenging, pushing, and promoting the work this industry is doing. If you were there, you felt it. This year had a different energy.

Here are the three themes that stood out to me that point to some fundamental shifts in our space:

1. The buyer journey has officially changed hands.
Every segment is doing deeper online research before making a decision. Contractors, Builders. Architects. DIYers. Everyone.

The BPCW report confirmed what we’ve been seeing all year: if your digital presence isn’t built for research and validation, you’re invisible during the most important part of the sale. 

2. YouTube is King.
Across categories, YouTube is the top platform for learning how products work, how they install, and how they compare.

This isn’t a “nice to have” content format anymore. It’s the new jobsite rep.

3. Brand loyalty is real, but it’s conditional.
The room was full of legacy brands, but the data was clear. Quality and availability drive loyalty.

Everything else is optional.

Trial is up. Satisfaction with new brands is high. Your product has to earn its place every time.

Here’s the hill I will die on: If manufacturers only change one thing going into 2026, it should be this. Make it effortless for customers to validate your product online. Everything else gets easier when you do that well.

If you were at #BPCW, what stood out to you this year? What conversations are still bouncing around in your head?

And if you missed it this year - check out our shameless promo video to start building the hype so you remember to buy a ticket next year…

Just a gentle, annual reminder to C-Suite executives. 

You simply cannot replicate Spotify Wrapped. No matter how hard you try. 

So please don’t ask your marketing team to do that for your own brand. 

That’s it. That’s the post.

The U.S. has a shortfall of more than 4.7 million homes. 

Despite rising demand, we're not building fast enough to catch up.

If you've followed me for a minute, you already know I'm all in on modular housing. Faster timelines. More predictable cost. Greater scalability. It’s one of the few paths that can actually keep up.

On a recent episode of Smarter Building Materials Marketing, I spoke with Galiano Tiramani, co-founder of BOXABL, one of the most visible names in the modular space.

We talked through:

▪️ How they’ve leaned into social (1B+ views) to build demand
▪️ What it takes to market and sell a high-ticket modular product
▪️ Why they’ve pulled back from the dealer model
▪️ The realities of going viral—trolls, scrutiny, and SEC investigations
▪️ And how their recent IPO move fits into a long-term growth plan

It’s not easy. There’s plenty of learning along the way—for BOXABL and anyone else in this space. Regulatory hurdles, red tape, and execution risks are real. 

But the industry can’t afford to wait for perfect. It has to keep moving forward. 

And with a newly filed SPAC merger proposal that would take BOXABL public at a $3.5B valuation, the company is betting big on its next chapter.

Give the full episode a listen below 👇




#modularhousing #innovation #housing

Nicola Richardson  - Creating High-Performing Teams

The People Mentor

Self-employed | Dec 2015 – Present | Hybrid (Lincolnshire-based)

Team conflict. Avoided conversations. That tension that never quite goes away.

I help leaders and small business owners handle the conversations they've been putting off before performance, morale, or trust take a hit.

With over 30 years' experience leading teams and projects, and 9+ years working with local authorities, GP Surgeries, business owners, and managers, I know the signs when things are unspoken but not unnoticed.

Because behind every strong team is calm, clear, confident communication, and that's where I come in.

What I Help With:

• Difficult conversations
• Conflict resolution
• Leadership confidence
• DISC profiling
• Team culture and trust
• Manager development

Services:

• 1:1 mentoring and coaching
• DISC profiling and feedback
• The Conversations Catalyst Programme
• Online courses
• Culture and communication reviews
• Bespoke workshops

Results I've Helped Create:

• Boosted performance by 25% by resolving internal conflict in an engineering team
• Helped a recruitment firm ditch a 'lads culture' and retain top talent
• Saved a contractor 520+ hours a year by developing confident, independent team leads
• Rebuilt trust on a stalled local authority project through team coaching
• Repaired a failing tech partnership using DISC insights
• Supported a care manager to address team underperformance, restoring accountability and reducing stress confidently
• Enabled a founder to step back from day-to-day firefighting by upskilling their team to handle issues independently

No jargon. No fluff. Just practical support grounded in emotional intelligence, lived experience, and the belief that leadership doesn't need to feel lonely.

Let's stop firefighting and start leading.

👉 www.thepeoplementor.co.uk | DM me to connect

Leadership Communication Coach and Mentor

Services provided:
•	Initial free personal consultation through a 1-2-1, either face to face or through zoom to understand the business needs.
•	Thorough ‘business: employee’ engagement and Staff: Learning, Development & Training needs reviews
•	Employer/Manager needs analysed and support provided 
•	In-depth report covering Actions needed and the root cause of the problems
•	Action plan implemented 
•	Mentoring to build the team’s capability and increase performance
•	Emotional Intelligence technique training and leadership/ Employer mentoring all optional.
•	Monthly Follow-on support
•	On-line courses and Workshops available as support
•	Outcome review

plus leadership and management mentoring.
"The Managers Academy" Membership  - online with accountability calls and a community space

All activities are undertaken using The People Mentor Employee Engagement model developing a high performing team and business with compassion and empathy engrained. to build teams that focus on goals, achieve high results and work cohesively together

Management Consultant

• Conducted virtual and face-to-face management training sessions on customer service, team building, conflict resolution, communication skills, and emotional intelligence.
• Developed and delivered workshops covering various team and management subjects to enhance leadership skills.
• Established The Managers Academy, an online course for new managers, creating a supportive community for professional growth.

Management Trainer

HM Revenue & Customs

Responsible for identifying waste in processes, transform to efficient methods and evaluate digital solutions to assist HMRC to meet the current and future demands, give great customer service within the areas of Business Tax and support the business to streamline and engage with its employees and key stakeholders.
Responsible for 3 areas within Business Tax, leading a key project team to identify major improvements to the services provided which are now in implementation.  Worked with key external and internal stakeholders including other Government departments.
Worked across Customs to understand the impact of the UK leaving the EU. Leading in bringing in a key change to assist with the EU transition. High Performer of the Year 2020

Senior Continuous Improvement Consultant

Responsibility for sharing and using Customer Insight Data to assist all parts of the Department to improve the customer experience on Inheritance Tax, Pension Schemes Services and Trusts.
Leading on Change projects to improve the Customer journey, improve processes and transform the business.  Working across the grades and external stakeholders.  Led key workshops to understand the processes for the implementation of Digital Mail Scanning and reviewed after implemented to identify improvements and take forward. 
Organised key recruitment drives within the Inheritance Tax Arena, coaching others through the process.
Facilitated workshops on building teams and point of contact for addressing issues raised in the people survey.
Part of a Merger team for 3 business areas, leading on people Impact Analysis and bringing in a successful merger uniting the 3 business areas with one common aim.

Supported colleagues using operational knowledge and skill sets.

Customer Insights Lead 

Key responsibilities were: to achieve key performance Indicators for the processing of work & other areas as well as generate a culture of excellent customer service & identify improvements for the business & customer and overall lead for 70 staff & 4 Managers

Pension Schemes Senior Leadership team member - Working across the business setting the strategic view, building capability; increasing performance & employee engagement, & tackling non-compliant external activity.

Leading on Pensions business transformation project – Identifying a new operating model enabling savings
o Using Demand Management tools to identify improvements
o Bringing in digital solutions to automate processes
o Trialling some of wider HMRC initiatives
o Re-engineering business processes to be more efficient including preparation to move to digital solutions.
o Leading jointly on bringing in a new organisational structure within the Specialist Personal Tax structure
o Using Project governance & planning

Worked with key external stakeholders to develop a streamlined digital certificate of residency process for Pension Schemes Services.

Attendance Management Pensions Portfolio including coaching Managers through sick absence processes & designing & leading on Attendance Management Workshops
Identifying trends & risks to the business - implementing a Risks & Issues register with mitigations 

Took on lead for the Managers’ cafe's establishing an events programme to assist Managers across the campus. 
Manager of Support staff including Health & Safety responsibilities ensuring mandatory training completed, performance management, coaching & support, devising employee-led training & development schemes through utilising tools such as job analysis, appraisal schemes & regular consultation & implementing individual learner records
Leading on implementing training & Quality across the operational business side.
Supporting Managers’ as Managers’ Manager through coaching & setting the direction

Pension Schemes Service Lead and Business transformation Lead

•	Member of the Pensions Senior Leadership team working across the business to build capability; increase performance/employee engagement, and tackle non-compliant external activity. Leading from the front sharing the strategic view and implementing quality and training initiatives.  Implementing the European Commission’s digital transformation agenda; storage project and attendance management. Responsible for management of the Operations Manager, 3 technical support staff with responsibility for 60 frontline staff.  Designing/implementing workshops to develop employees and Managers.
•	Responsible for the management of 12 staff involved in enquiry work.  Building capability and reviewing Quality.  Implementing smarter ways of working using problem-solving tools and eliminating waste in processes.  Working with Data capture team members to roll out across the business
•	Responsible for managing 4 managers plus 50 staff across 2 separate business areas aligning processes; Implementing improvement and working towards one consistent HMRC. Deploying LEAN to accomplish continuous improvement, sustain budgetary constraints while delivering best outcomes.  Planning / risk assessing delivery.  Leading Customer experience project working to understand customer needs/implementing solutions.  Leading Planning and Forecasting Project across 5 businesses for consistency, accuracy, good planning, and performance. Implementing coaching for Managers and supporting by 1-2-1s.  Designed and Implemented Workshops to support/develop Managers.
•	Responsible for managing 5 Team Managers and 70 staff.  Planning work and resources, guiding and coaching Managers to develop teams.  Implementing quality initiatives and fit for work occupational health assessment duties.  Making quick decisions and referring to specialists as needed.  Liaison on office transfers Facilitating a smooth transfer through, excellent communication with staff whilst organising office closure processes.

Various roles across HMRC

Helping leaders resolve conflict & lead with clarity | Creator of the COMPASS Framework | Build resilient, high-performing teams | Leadership Mentor & DiSC Facilitator

I help leaders turn dreaded workplace conversations into trust-building moments that drive performance and team health.

If you're losing sleep over tough feedback, team tension, or underperformance, you're not alone. Most managers were never taught how to handle these challenges.

Using my proprietary COMPASS framework, I mentor leaders to handle conflict, performance issues, and emotional dynamics with clarity and composure. My approach blends emotional intelligence, DiSC insights, and 30+ years of leadership experience.

I've worked with local authority employees, micro-businesses, and national teams, helping them rebuild trust, reduce attrition, and lead without constant firefighting. From revitalising toxic cultures to saving 500+ hours annually through improved team dynamics, my work delivers.

If you're ready to lead without stress and build a conflict-resilient team, message me to set up a 30-minute strategy call.

Leadership Consultant

Services provided:
•	Initial free personal consultation through a 1-2-1, either face to face or through zoom to understand the business needs.
•	Thorough ‘business: employee’ engagement and Staff: Learning, Development & Training needs reviews
•	Employer/Manager needs analysed and support provided 
•	In-depth report covering Actions needed and the root cause of the problems
•	Action plan implemented 
•	Mentoring to build the team’s capability and increase performance
•	Emotional Intelligence technique training and leadership/ Employer mentoring all optional.
•	Monthly Follow-on support
•	On-line courses and Workshops available as support
•	Outcome review

plus leadership and management mentoring.
"Success with Employees" Membership  - online with accountability calls and a community space

All activities are undertaken using The People Mentor Employee Engagement model developing a high performing team and business with compassion and empathy engrained. to build teams that focus on goals, achieve high results and work cohesively together

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Nicola Richardson - Leadership Communications Mentor

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The Battle

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Nicola Richardson - Leadership Communications Mentor

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Beth💥 PopNikolov's LinkedIn Performance

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