Venveo

Successful, impactful online marketing doesn't just happen. I work with home and building products companies to understand their business goals and help them better understand the needs of their audiences in the channel. Our team creates tailored, data-based strategies to build brands that speak to the direct pain points of their audience. I work with our team to oversee those strategies carried out and ensure that we deliver not just good-looking work, but that the efforts of the Venveo team are bringing in more leads and increasing sales through a strong digital presence.

Director of Digital Strategy

At Venveo, I'm responsible for helping our clients nail down the right brand persona, the right voice and the right content to align with their business strategy and attract the right customers. I help brands recognize the importance of spending as much time and effort on the copy of their website as they do on the design. 

Venveo also has two great blogs. Venveo.com and diyconsumer.com Part of my responsibility at Venveo is to help us determine what content should be posted, who should write it and what our clients and readers want to know about our industry.

Content Strategist for Building Materials Companies

Advance Auto Parts

Edited web content, wrote emails, articles and other written works for digital publications. Created and successfully completed communication plans for multiple company initiatives. Coordinated large meetings with WebEx and InterCall.

Communications and Web Content Coordinator

Radford University

While working as a Graduate Teaching Fellow, I was the lead instructor for Core 101 and 102 classes. I created full lesson plans based around reading assignments, teaching writing skills, research skills and literary analysis. I was responsible for teaching students the writing and reading skills they would need to progress to the next level of their college courses.

Graduate Teaching Fellow

The right marketing strategy doesn't pitch your brand or sell your product. It clearly states the problems you solve. It connects your solutions to your customer’s pain in a way they can immediately understand and can't resist. 

At Venveo, we're intentional experts in the intersection of who your customer is and where they interact online. I lead our team in creating data-based strategies to build brands that resonate with their audience and cut through the noise so they can be where their customer is when they're researching, sourcing and purchasing building products. 

Throughout my career in digital marketing, I've sat in almost every seat in our agency, and all of that experience has taught me that obsessing about our customers and our customer's customer is the only way to get the results no one else thought possible.

I believe in leading companies to dream bigger, reject the status quo and unlock their potential.

What our clients are saying about Venveo: 

"Knowledgeable and competent from top to bottom." - Founder of an online architecture videos company

"Venveo went above and beyond in many cases to help us determine the best path forward." - Executive for a bathroom fixtures manufacturer

"Their results are consistently better than their projections." - President at a construction company

Beth💥 PopNikolov

So here’s my hot take on the very normal and not at all unhinged idea of a 50-year mortgage, floated by the White House this month. (I’m not even going to get into that right now.)

As a marketer in the building materials space, it did remind me of a deeper tension we live with in this industry every day.

📉 In the short term, we’re constantly reacting. Tariff whiplash, pricing instability, interest rate chaos. 

It’s exhausting.

If you zoom out, it’s hard to ignore the one macro truth we keep coming back to:

👉 We have a massive housing shortage. And we’ve barely made a dent.

The U.S. Chamber of Commerce says we’re short 4.7 million homes in the U.S. 

Some call it a crisis, and the numbers clearly back it up. 

I see manufacturers out there every day driving hard after innovation to help solve this problem. 

I see partners and leaders going hard after bringing the next generation into the trade. 

So once in a while, it’s worth reminding yourself:

✅ Not everything is about this quarter’s chaos (or shortfalls)
✅ If you’re in building materials, your work matters
✅ The long-term tailwind is very, very real

You’re not just pushing product or trying to tack AI onto a SaaS tool that doesn’t need it. You’re helping solve one of the defining problems of the next decade.

So give yourself a pat on the back … and get back to work! 






#buildingmaterials #housing

Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries

Most international brands underestimate the U.S. market before they ever set foot here.

EuroCave didn’t.

Recently on Smarter Building Materials Marketing, I sat down with Camille Frey-Syren, Brand Director at EuroCave and the strategist behind Goguette 🍷, their new wine fridge line built specifically for the U.S.

What impressed me most was how disciplined their approach was. They took a smart, measured path to market research and brand development, the kind of groundwork almost any company could learn from before launching into a new category or geography.

Here are a few insights that stood out to me:

𝐓𝐡𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐔.𝐒. 𝐛𝐮𝐲𝐞𝐫.
EuroCave is a legacy brand in Europe, but the U.S. consumer is younger, more casual, more design driven. Goguette was built for that mindset.

𝐓𝐡𝐞 𝐔.𝐒. 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.
Camille’s team started in specific cities, learned fast, and adapted their message instead of assuming one approach would work everywhere.

𝐓𝐡𝐞𝐲 𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐬.
Instead of trying to reach millions of homeowners on day one, they started with the people who influence kitchen and living-space decisions.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.
Wine fridges used to live in basements. Now they live in kitchens and living rooms. Goguette treated the appliance like furniture, not an afterthought.

If you’re expanding into the U.S. or repositioning a legacy category, this episode is a blueprint for doing it intentionally.

Please pour a glass of your finest and give it a listen! (link in the comments below)

It’s been a few weeks since BPCW wrapped, and I’m still thinking about the conversations that happened in those rooms.

Too many people to thank for attending, speaking, debating, challenging, pushing, and promoting the work this industry is doing. If you were there, you felt it. This year had a different energy.

Here are the three themes that stood out to me that point to some fundamental shifts in our space:

1. The buyer journey has officially changed hands.
Every segment is doing deeper online research before making a decision. Contractors, Builders. Architects. DIYers. Everyone.

The BPCW report confirmed what we’ve been seeing all year: if your digital presence isn’t built for research and validation, you’re invisible during the most important part of the sale. 

2. YouTube is King.
Across categories, YouTube is the top platform for learning how products work, how they install, and how they compare.

This isn’t a “nice to have” content format anymore. It’s the new jobsite rep.

3. Brand loyalty is real, but it’s conditional.
The room was full of legacy brands, but the data was clear. Quality and availability drive loyalty.

Everything else is optional.

Trial is up. Satisfaction with new brands is high. Your product has to earn its place every time.

Here’s the hill I will die on: If manufacturers only change one thing going into 2026, it should be this. Make it effortless for customers to validate your product online. Everything else gets easier when you do that well.

If you were at #BPCW, what stood out to you this year? What conversations are still bouncing around in your head?

And if you missed it this year - check out our shameless promo video to start building the hype so you remember to buy a ticket next year…

Just a gentle, annual reminder to C-Suite executives. 

You simply cannot replicate Spotify Wrapped. No matter how hard you try. 

So please don’t ask your marketing team to do that for your own brand. 

That’s it. That’s the post.

The U.S. has a shortfall of more than 4.7 million homes. 

Despite rising demand, we're not building fast enough to catch up.

If you've followed me for a minute, you already know I'm all in on modular housing. Faster timelines. More predictable cost. Greater scalability. It’s one of the few paths that can actually keep up.

On a recent episode of Smarter Building Materials Marketing, I spoke with Galiano Tiramani, co-founder of BOXABL, one of the most visible names in the modular space.

We talked through:

▪️ How they’ve leaned into social (1B+ views) to build demand
▪️ What it takes to market and sell a high-ticket modular product
▪️ Why they’ve pulled back from the dealer model
▪️ The realities of going viral—trolls, scrutiny, and SEC investigations
▪️ And how their recent IPO move fits into a long-term growth plan

It’s not easy. There’s plenty of learning along the way—for BOXABL and anyone else in this space. Regulatory hurdles, red tape, and execution risks are real. 

But the industry can’t afford to wait for perfect. It has to keep moving forward. 

And with a newly filed SPAC merger proposal that would take BOXABL public at a $3.5B valuation, the company is betting big on its next chapter.

Give the full episode a listen below 👇




#modularhousing #innovation #housing

Fearless Impact

Coaches hire us to get them to $10k a month, so you can breathe…Then, we scale you up to 7-figures in 6-12 months so you can help more people, make more money, and live more life.

And, because we've been doing this since 1994, we're really good at what I do...So, we guarantee results - We'll get you a new coaching client in 72 hours or you don't pay. Read that again.

Who have we helped? 
You may know a few - Les Brown, Robert Kiyosaki, Bob Doyle and Bob Proctor (from The secret), NYT bestselling author Ron Douglas, Shawn Casey, Anik Singal…and several thousand coaches from around the world - and they all love us.

How do we do it?
After working behind the scenes with dozens of 7 (and 8 figure) coaches and entrepreneurs, we discovered a framework that 100% of them follow. This framework works every time - no matter the skill-set, experience, Etc.

It's just like a recipe…  think about it…

If we gave you the ingredients to a chocolate cake…
And gave you the instructions to bake a chocolate cake (a recipe)...
And you followed that recipe…. guess what?

You'd have a chocolate cake!

Even if you’ve never baked a chocolate cake before.

Most coaches throw a bunch of random ingredients into a bowl and hope that by mixing them all together, they’ll have a chocolate cake.

Unfortunately, all they get is stress, overwhelm, and struggle…and a big mess.

Consider us your “sous-chef” for coaching success - we put everything together for you so all you have to do is show up and be your best self.

We’ll work on getting you that extra $10k a month within 10 weeks. I'll give you everything you need to make that happen -- and none of the things you don't.  

No ads. No funnels. And no tech. The only tool you'll need is your phone.

Let’s jump on a 15 minute call to see if and how we can help you…

Guaranteed Growth Genie 

Money Mouth Marketing

Marketing 
Business Development
Marketing Strategy
Copywriting
Recurring Income Streams

Marketing and Business Development

We scale wellness practices by streamlining marketing and operations, maximizing revenue, and enhancing client satisfaction with cutting-edge AI solutions designed specifically for the wellness industry.

Imagine this: In the next 90 days, your wellness center, chiropractic office, or massage clinic could triple its profits.

Yes, you read that right – triple your profits. And the best part?  You don't need three times the patients or have to work three times as hard.

👉That’s the power of AI 👈

Artificial Intelligence plugs the holes, eliminates the inefficiencies and creates opportunities for exponential growth. 24 hours a day, 365 days a year  

AI is how you create 3X in 90 days.  
 
We install AI ecosystems and intelligent automation into your practice to generate consistent, predictable revenue and make your practice run like a well-oiled machine.

Here’s how we transform your wellness business:

🍳 Comprehensive Analysis: We conduct a deep dive into your organization, identifying strengths, uncovering hidden potential, and identify where AI strategy can help meet your unique goals.

🤖 Custom AI Ecosystem : We design and implement a fully customized AI ecosystem tailored to your practice's specific needs, automating tasks, optimizing processes, and driving revenue growth.

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Ready to unlock exponential growth?

Book a free strategy session to discover how our AI-powered solutions can transform your wellness practice: https://marketwellai.com/discovery

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