Venveo

Successful, impactful online marketing doesn't just happen. I work with home and building products companies to understand their business goals and help them better understand the needs of their audiences in the channel. Our team creates tailored, data-based strategies to build brands that speak to the direct pain points of their audience. I work with our team to oversee those strategies carried out and ensure that we deliver not just good-looking work, but that the efforts of the Venveo team are bringing in more leads and increasing sales through a strong digital presence.

Director of Digital Strategy

At Venveo, I'm responsible for helping our clients nail down the right brand persona, the right voice and the right content to align with their business strategy and attract the right customers. I help brands recognize the importance of spending as much time and effort on the copy of their website as they do on the design. 

Venveo also has two great blogs. Venveo.com and diyconsumer.com Part of my responsibility at Venveo is to help us determine what content should be posted, who should write it and what our clients and readers want to know about our industry.

Content Strategist for Building Materials Companies

Advance Auto Parts

Edited web content, wrote emails, articles and other written works for digital publications. Created and successfully completed communication plans for multiple company initiatives. Coordinated large meetings with WebEx and InterCall.

Communications and Web Content Coordinator

Radford University

While working as a Graduate Teaching Fellow, I was the lead instructor for Core 101 and 102 classes. I created full lesson plans based around reading assignments, teaching writing skills, research skills and literary analysis. I was responsible for teaching students the writing and reading skills they would need to progress to the next level of their college courses.

Graduate Teaching Fellow

The right marketing strategy doesn't pitch your brand or sell your product. It clearly states the problems you solve. It connects your solutions to your customer’s pain in a way they can immediately understand and can't resist. 

At Venveo, we're intentional experts in the intersection of who your customer is and where they interact online. I lead our team in creating data-based strategies to build brands that resonate with their audience and cut through the noise so they can be where their customer is when they're researching, sourcing and purchasing building products. 

Throughout my career in digital marketing, I've sat in almost every seat in our agency, and all of that experience has taught me that obsessing about our customers and our customer's customer is the only way to get the results no one else thought possible.

I believe in leading companies to dream bigger, reject the status quo and unlock their potential.

What our clients are saying about Venveo: 

"Knowledgeable and competent from top to bottom." - Founder of an online architecture videos company

"Venveo went above and beyond in many cases to help us determine the best path forward." - Executive for a bathroom fixtures manufacturer

"Their results are consistently better than their projections." - President at a construction company

Beth💥 PopNikolov

So here’s my hot take on the very normal and not at all unhinged idea of a 50-year mortgage, floated by the White House this month. (I’m not even going to get into that right now.)

As a marketer in the building materials space, it did remind me of a deeper tension we live with in this industry every day.

📉 In the short term, we’re constantly reacting. Tariff whiplash, pricing instability, interest rate chaos. 

It’s exhausting.

If you zoom out, it’s hard to ignore the one macro truth we keep coming back to:

👉 We have a massive housing shortage. And we’ve barely made a dent.

The U.S. Chamber of Commerce says we’re short 4.7 million homes in the U.S. 

Some call it a crisis, and the numbers clearly back it up. 

I see manufacturers out there every day driving hard after innovation to help solve this problem. 

I see partners and leaders going hard after bringing the next generation into the trade. 

So once in a while, it’s worth reminding yourself:

✅ Not everything is about this quarter’s chaos (or shortfalls)
✅ If you’re in building materials, your work matters
✅ The long-term tailwind is very, very real

You’re not just pushing product or trying to tack AI onto a SaaS tool that doesn’t need it. You’re helping solve one of the defining problems of the next decade.

So give yourself a pat on the back … and get back to work! 






#buildingmaterials #housing

Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries

Most international brands underestimate the U.S. market before they ever set foot here.

EuroCave didn’t.

Recently on Smarter Building Materials Marketing, I sat down with Camille Frey-Syren, Brand Director at EuroCave and the strategist behind Goguette 🍷, their new wine fridge line built specifically for the U.S.

What impressed me most was how disciplined their approach was. They took a smart, measured path to market research and brand development, the kind of groundwork almost any company could learn from before launching into a new category or geography.

Here are a few insights that stood out to me:

𝐓𝐡𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐔.𝐒. 𝐛𝐮𝐲𝐞𝐫.
EuroCave is a legacy brand in Europe, but the U.S. consumer is younger, more casual, more design driven. Goguette was built for that mindset.

𝐓𝐡𝐞 𝐔.𝐒. 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.
Camille’s team started in specific cities, learned fast, and adapted their message instead of assuming one approach would work everywhere.

𝐓𝐡𝐞𝐲 𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐬.
Instead of trying to reach millions of homeowners on day one, they started with the people who influence kitchen and living-space decisions.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.
Wine fridges used to live in basements. Now they live in kitchens and living rooms. Goguette treated the appliance like furniture, not an afterthought.

If you’re expanding into the U.S. or repositioning a legacy category, this episode is a blueprint for doing it intentionally.

Please pour a glass of your finest and give it a listen! (link in the comments below)

It’s been a few weeks since BPCW wrapped, and I’m still thinking about the conversations that happened in those rooms.

Too many people to thank for attending, speaking, debating, challenging, pushing, and promoting the work this industry is doing. If you were there, you felt it. This year had a different energy.

Here are the three themes that stood out to me that point to some fundamental shifts in our space:

1. The buyer journey has officially changed hands.
Every segment is doing deeper online research before making a decision. Contractors, Builders. Architects. DIYers. Everyone.

The BPCW report confirmed what we’ve been seeing all year: if your digital presence isn’t built for research and validation, you’re invisible during the most important part of the sale. 

2. YouTube is King.
Across categories, YouTube is the top platform for learning how products work, how they install, and how they compare.

This isn’t a “nice to have” content format anymore. It’s the new jobsite rep.

3. Brand loyalty is real, but it’s conditional.
The room was full of legacy brands, but the data was clear. Quality and availability drive loyalty.

Everything else is optional.

Trial is up. Satisfaction with new brands is high. Your product has to earn its place every time.

Here’s the hill I will die on: If manufacturers only change one thing going into 2026, it should be this. Make it effortless for customers to validate your product online. Everything else gets easier when you do that well.

If you were at #BPCW, what stood out to you this year? What conversations are still bouncing around in your head?

And if you missed it this year - check out our shameless promo video to start building the hype so you remember to buy a ticket next year…

Just a gentle, annual reminder to C-Suite executives. 

You simply cannot replicate Spotify Wrapped. No matter how hard you try. 

So please don’t ask your marketing team to do that for your own brand. 

That’s it. That’s the post.

The U.S. has a shortfall of more than 4.7 million homes. 

Despite rising demand, we're not building fast enough to catch up.

If you've followed me for a minute, you already know I'm all in on modular housing. Faster timelines. More predictable cost. Greater scalability. It’s one of the few paths that can actually keep up.

On a recent episode of Smarter Building Materials Marketing, I spoke with Galiano Tiramani, co-founder of BOXABL, one of the most visible names in the modular space.

We talked through:

▪️ How they’ve leaned into social (1B+ views) to build demand
▪️ What it takes to market and sell a high-ticket modular product
▪️ Why they’ve pulled back from the dealer model
▪️ The realities of going viral—trolls, scrutiny, and SEC investigations
▪️ And how their recent IPO move fits into a long-term growth plan

It’s not easy. There’s plenty of learning along the way—for BOXABL and anyone else in this space. Regulatory hurdles, red tape, and execution risks are real. 

But the industry can’t afford to wait for perfect. It has to keep moving forward. 

And with a newly filed SPAC merger proposal that would take BOXABL public at a $3.5B valuation, the company is betting big on its next chapter.

Give the full episode a listen below 👇




#modularhousing #innovation #housing

Keith Langbo

Kelaca

Kelaca is a Recruitment Solutions firm dedicated to helping companies attract, hire, and retain the right talent in alignment with their culture and core values. 

Founded with the mission to humanize the recruiting process, we provide tailored recruitment solutions to companies looking to scale, optimize their hiring strategies, and build high-performing teams.

We believe AI is essential to powering successful recruitment solutions while still keeping the human-to-human experience.
 
Our core service offerings include:

𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗶𝗻𝗴 & 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 – Partnering with companies to enhance their internal talent acquisition processes, ensuring they attract and retain top-tier talent.

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 – Identifying and securing top leadership talent for organizations across various industries.

𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Acting as an embedded extension of our clients’ HR and Talent Acquisition teams to manage the entire hiring lifecycle.

𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 – Helping companies successfully expand into the US market by providing US-based, embedded talent acquisition, advisory, and recruitment support.
 
Headquartered in the US, Kelaca has built a reputation for delivering customized, high-touch talent acquisition solutions that drive business success. 

Now, we are expanding into the EMEA market, starting with the UK, to bring our expertise to companies looking for a trusted partner in recruitment and global expansion.

Founder & CEO

Triangle Tweener Fund

Founding Investor

OtterBase

Advisory Board Member

President

Vice President

Account Manager

Technical Recruiter

Deloitte Consulting

Senior Consultant

Consultant

Systems Analyst

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗛𝗼𝗹𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝗮𝗰𝗸?

The recruitment model is broken.

As 𝘛𝘩𝘦 𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘙𝘦𝘧𝘰𝘳𝘮𝘦𝘳, I’m not just calling that out, I’m building what comes next.

Too many growing businesses are relying on outdated hiring methods: keyword matching, “culture fit” guesswork, and a broken feedback loop that leads to mismatched hires and constant turnover. At the same time, AI is reshaping how we hire . . . but without rethinking the process, we’re just automating bad decisions faster.

At Kelaca, we work with small to mid-sized companies—often without in-house recruiters—to embed culture-first, AI-enhanced hiring systems that actually work.

✔ Culture before credentials

✔ Predictive intelligence, not guesswork

✔ Human-driven, AI-powered

✔ Built for performance, retention, and growth

I’m also the creator of 𝗞𝗜𝗥𝗔, a predictive hiring platform designed to align behavioral signals, culture data, and talent needs so companies can hire the right people before they need them.

𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗥𝗲𝗳𝗼𝗿𝗺𝗲𝗿

I share twice-monthly emails with insight, prompts, and predictions at the intersection of hiring, culture, and AI.

It’s for hiring leaders, HR heads, and founders who know recruitment is broken, and want to be part of building something better.

𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗮𝘁 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁𝗿𝗲𝗳𝗼𝗿𝗺𝗲𝗿.𝗰𝗼𝗺 𝗼𝗿 𝗰𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗯𝗶𝗼

Kelaca is a Talent Acquisition and Advisory firm, founded with a vision to redefine the recruiting experience.  Headquartered in Raleigh, serving clients nationwide, we have earned a strong reputation for our unique approach, collaborative partnerships, and outstanding results.

In an industry that has become highly commoditized, we believe typical recruiters have forgotten that they’re dealing with people, not products.  We’re here to change that.  We build relationships, create understanding, over communicate, and deliver results.

We don’t throw resumes over the wall and hope that one lands. We provide customized solutions that are built upon our proven processes to deliver exactly what our clients need.

Our Client and Talent Advisors are focused primarily in the disciplines of Information Technology, Engineering, Marketing/Creative, Financial, and Healthcare/Scientific.

We believe the recruiting industry is broken.  Our Client and Talent Advisors are here to fix it. 


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Keith Langbo

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