Venveo

Successful, impactful online marketing doesn't just happen. I work with home and building products companies to understand their business goals and help them better understand the needs of their audiences in the channel. Our team creates tailored, data-based strategies to build brands that speak to the direct pain points of their audience. I work with our team to oversee those strategies carried out and ensure that we deliver not just good-looking work, but that the efforts of the Venveo team are bringing in more leads and increasing sales through a strong digital presence.

Director of Digital Strategy

At Venveo, I'm responsible for helping our clients nail down the right brand persona, the right voice and the right content to align with their business strategy and attract the right customers. I help brands recognize the importance of spending as much time and effort on the copy of their website as they do on the design. 

Venveo also has two great blogs. Venveo.com and diyconsumer.com Part of my responsibility at Venveo is to help us determine what content should be posted, who should write it and what our clients and readers want to know about our industry.

Content Strategist for Building Materials Companies

Advance Auto Parts

Edited web content, wrote emails, articles and other written works for digital publications. Created and successfully completed communication plans for multiple company initiatives. Coordinated large meetings with WebEx and InterCall.

Communications and Web Content Coordinator

Radford University

While working as a Graduate Teaching Fellow, I was the lead instructor for Core 101 and 102 classes. I created full lesson plans based around reading assignments, teaching writing skills, research skills and literary analysis. I was responsible for teaching students the writing and reading skills they would need to progress to the next level of their college courses.

Graduate Teaching Fellow

The right marketing strategy doesn't pitch your brand or sell your product. It clearly states the problems you solve. It connects your solutions to your customer’s pain in a way they can immediately understand and can't resist. 

At Venveo, we're intentional experts in the intersection of who your customer is and where they interact online. I lead our team in creating data-based strategies to build brands that resonate with their audience and cut through the noise so they can be where their customer is when they're researching, sourcing and purchasing building products. 

Throughout my career in digital marketing, I've sat in almost every seat in our agency, and all of that experience has taught me that obsessing about our customers and our customer's customer is the only way to get the results no one else thought possible.

I believe in leading companies to dream bigger, reject the status quo and unlock their potential.

What our clients are saying about Venveo: 

"Knowledgeable and competent from top to bottom." - Founder of an online architecture videos company

"Venveo went above and beyond in many cases to help us determine the best path forward." - Executive for a bathroom fixtures manufacturer

"Their results are consistently better than their projections." - President at a construction company

Beth💥 PopNikolov

So here’s my hot take on the very normal and not at all unhinged idea of a 50-year mortgage, floated by the White House this month. (I’m not even going to get into that right now.)

As a marketer in the building materials space, it did remind me of a deeper tension we live with in this industry every day.

📉 In the short term, we’re constantly reacting. Tariff whiplash, pricing instability, interest rate chaos. 

It’s exhausting.

If you zoom out, it’s hard to ignore the one macro truth we keep coming back to:

👉 We have a massive housing shortage. And we’ve barely made a dent.

The U.S. Chamber of Commerce says we’re short 4.7 million homes in the U.S. 

Some call it a crisis, and the numbers clearly back it up. 

I see manufacturers out there every day driving hard after innovation to help solve this problem. 

I see partners and leaders going hard after bringing the next generation into the trade. 

So once in a while, it’s worth reminding yourself:

✅ Not everything is about this quarter’s chaos (or shortfalls)
✅ If you’re in building materials, your work matters
✅ The long-term tailwind is very, very real

You’re not just pushing product or trying to tack AI onto a SaaS tool that doesn’t need it. You’re helping solve one of the defining problems of the next decade.

So give yourself a pat on the back … and get back to work! 






#buildingmaterials #housing

Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries

Most international brands underestimate the U.S. market before they ever set foot here.

EuroCave didn’t.

Recently on Smarter Building Materials Marketing, I sat down with Camille Frey-Syren, Brand Director at EuroCave and the strategist behind Goguette 🍷, their new wine fridge line built specifically for the U.S.

What impressed me most was how disciplined their approach was. They took a smart, measured path to market research and brand development, the kind of groundwork almost any company could learn from before launching into a new category or geography.

Here are a few insights that stood out to me:

𝐓𝐡𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐔.𝐒. 𝐛𝐮𝐲𝐞𝐫.
EuroCave is a legacy brand in Europe, but the U.S. consumer is younger, more casual, more design driven. Goguette was built for that mindset.

𝐓𝐡𝐞 𝐔.𝐒. 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.
Camille’s team started in specific cities, learned fast, and adapted their message instead of assuming one approach would work everywhere.

𝐓𝐡𝐞𝐲 𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐬.
Instead of trying to reach millions of homeowners on day one, they started with the people who influence kitchen and living-space decisions.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.
Wine fridges used to live in basements. Now they live in kitchens and living rooms. Goguette treated the appliance like furniture, not an afterthought.

If you’re expanding into the U.S. or repositioning a legacy category, this episode is a blueprint for doing it intentionally.

Please pour a glass of your finest and give it a listen! (link in the comments below)

It’s been a few weeks since BPCW wrapped, and I’m still thinking about the conversations that happened in those rooms.

Too many people to thank for attending, speaking, debating, challenging, pushing, and promoting the work this industry is doing. If you were there, you felt it. This year had a different energy.

Here are the three themes that stood out to me that point to some fundamental shifts in our space:

1. The buyer journey has officially changed hands.
Every segment is doing deeper online research before making a decision. Contractors, Builders. Architects. DIYers. Everyone.

The BPCW report confirmed what we’ve been seeing all year: if your digital presence isn’t built for research and validation, you’re invisible during the most important part of the sale. 

2. YouTube is King.
Across categories, YouTube is the top platform for learning how products work, how they install, and how they compare.

This isn’t a “nice to have” content format anymore. It’s the new jobsite rep.

3. Brand loyalty is real, but it’s conditional.
The room was full of legacy brands, but the data was clear. Quality and availability drive loyalty.

Everything else is optional.

Trial is up. Satisfaction with new brands is high. Your product has to earn its place every time.

Here’s the hill I will die on: If manufacturers only change one thing going into 2026, it should be this. Make it effortless for customers to validate your product online. Everything else gets easier when you do that well.

If you were at #BPCW, what stood out to you this year? What conversations are still bouncing around in your head?

And if you missed it this year - check out our shameless promo video to start building the hype so you remember to buy a ticket next year…

Just a gentle, annual reminder to C-Suite executives. 

You simply cannot replicate Spotify Wrapped. No matter how hard you try. 

So please don’t ask your marketing team to do that for your own brand. 

That’s it. That’s the post.

The U.S. has a shortfall of more than 4.7 million homes. 

Despite rising demand, we're not building fast enough to catch up.

If you've followed me for a minute, you already know I'm all in on modular housing. Faster timelines. More predictable cost. Greater scalability. It’s one of the few paths that can actually keep up.

On a recent episode of Smarter Building Materials Marketing, I spoke with Galiano Tiramani, co-founder of BOXABL, one of the most visible names in the modular space.

We talked through:

▪️ How they’ve leaned into social (1B+ views) to build demand
▪️ What it takes to market and sell a high-ticket modular product
▪️ Why they’ve pulled back from the dealer model
▪️ The realities of going viral—trolls, scrutiny, and SEC investigations
▪️ And how their recent IPO move fits into a long-term growth plan

It’s not easy. There’s plenty of learning along the way—for BOXABL and anyone else in this space. Regulatory hurdles, red tape, and execution risks are real. 

But the industry can’t afford to wait for perfect. It has to keep moving forward. 

And with a newly filed SPAC merger proposal that would take BOXABL public at a $3.5B valuation, the company is betting big on its next chapter.

Give the full episode a listen below 👇




#modularhousing #innovation #housing

MarketThrive CGI Creative Content

CGI Content for Commerce. We help clients drive a better buying experience by enhancing product visuals for brands of all sizes. The math is simple....Better product content = more online sales. Our stunning product images, 360 views, lifestyle images + videos are ecommerce game changers. Our goal is to educated sales & marketing leaders to better understand how they can transform their digital presence to fuel more digital sales in the digital world to reach new customers.

Founder + Managing Partner

Basco Shower Enclosures

Leading omni-channel brand, marketing and ecommerce strategies in a variety of sales channels such as big box retail partners like Lowe's and Home Depot, national showroom chains like Ferguson and ecomm marketplaces such as Amazon, Wayfair, Lowes.com and HomeDepot.com to deliver above projected growth in year-over-year sales and exceeding annual growth plans in key initiative product lines each year across all sales channels.

Vice President of Marketing & eCommerce

EMA Marketing Services

Led strategic account consultant teams to deliver fully integrated marketing plans and programs for a wide variety of leading national brands in the building products marketplace--growing key accounts with double digit growth rates each year. Additionally, launched and grew several service offerings like search marketing programs, online video and social media marketing across the agency's nationwide office network.

Senior Director, Digital Strategy & Planning

Strata-G Marketing Communications

As part of strategic planning and execution of digital media, content, SEO and web site development, led integrated teams of digital account planning teams, technology directors, web developers and media to offer top notch web sites, user engagement, lead generation and search visibility for agency clients.

Vice President, Digital Services

Led teams of digital account service teams, technology directors, web developers and media to offer top notch web sites, user engagement, lead generation and search visibility for agency clients.

Director of Digital Services

Strata-G Communications

Account Supervisor

L/A/O Advertising

Senior Account Executive

Caudill & Associaties

Account Manager

JW Messner Advertising

Account Executive

At MarketThrive CGI, we transform how brand manufacturers, eCommerce teams, and product marketers create and deploy high-impact product content.

Our mission is simple: to revolutionize product content creation through cutting-edge AI-powered CGI content marketing, 4K CGI product videos, and immersive eCommerce visuals.

We specialize in:
✅ AI-fueled CGI product storytelling – Engaging, scalable visuals that accelerate go-to-market strategies
✅ 4K CGI product videos – High-impact content without traditional shoot hassles
✅ eCommerce video marketing – Optimized product imagery, 360-spin views, and in-scene lifestyle visuals
✅ Brand storytelling through CGI – Cost-effective, high-quality content that fuels conversions
✅ Digital twins & interactive content – Bringing product visualization into the future

Since 2019, we’ve helped brands of all sizes streamline content production with our CGI Content for Commerce™—delivering faster time-to-market, cost savings of up to 80%, and increased engagement across digital channels.

We partner with product development, brand marketing, and eCommerce teams to build content strategies that drive visibility, engagement, and sales. Our expertise spans major retail marketplaces, including Amazon, Home Depot, Lowe’s, Walmart, Wayfair, Build, Houzz, and Menards.

MY BACKGROUND & INDUSTRY EXPERIENCE
🚀 20+ years in digital transformation & strategic content innovation – Helping brands harness technology to optimize customer engagement
🎯 15+ years in agency leadership – Driving MarTech, creative strategy, and AI-enhanced product storytelling
🛒 10+ years in eCommerce growth & sales optimization – Leading visual content strategies for leading retail platforms
🤝 Cross-functional expertise in sales, marketing, and IT – Aligning teams to create data-driven, AI-powered content
📈 Talent management & leadership – Hiring and mentoring top-tier creative & MarTech professionals
🔍 AI-powered content & CGI thought leader – Helping brands navigate the future of eCommerce video marketing & interactive product storytelling

At MarketThrive CGI, we are just getting started. 🚀 If you’re looking to elevate your brand’s content strategy with AI, CGI, and next-gen product storytelling, let’s connect. We’re always exploring new challenges and collaborations.

📩 DM me to discuss how MarketThrive CGI can fuel your product content strategy.

Greg Weyman

This started as a joke... but turned into a really good demo. Here's why....

Every part was created 𝘂𝘀𝗶𝗻𝗴 𝟭𝟬𝟬% 𝗔𝗜 + 𝗖𝗚𝗜 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀. 

The scenes, lyrics, voices and characters were created with no cameras, no sets, no travel, no bottlenecks or delays.

Our Rudolph and the Red-Nosed Renderers choir sings in 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗿𝗲𝘂𝘀𝗮𝗯𝗹𝗲 𝗸𝗶𝘁𝗰𝗵𝗲𝗻𝘀, 𝗯𝗮𝘁𝗵𝗿𝗼𝗼𝗺𝘀, 𝗴𝗮𝗿𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗯𝗮𝗰𝗸𝘆𝗮𝗿𝗱 𝘀𝗰𝗲𝗻𝗲𝘀 we create for our clients’ products every day.

Our approach is simple:

Build the scenes once. Use them to tell brand and product stories.

This is how we help brands launch faster, scale content more efficiently, and move beyond one-off shoots into reusable visual content engines built for modern marketing.

Have fun watching — and imagine what this kind of approach could unlock for your 2026 content plans.

Founder & CEO, MarketThrive CGI — Visual Content Engine for Home Products & E-Commerce Brands | CGI • AI • Product Visualization • On Brand Product Images & Videos at Scale

Great insights Denine Harper! Thx for sharing how we make visual content a strategic advantage 🤓

Precision Meets Speed. CGI and AI Are Reshaping Creative Performance.
Creative isn’t the last step. It’s the key to performance.

In the past, computer generated images (CGI) helped brands like Steni and Pella tell better stories that were realistic, detailed, persuasive. Today, CGI and AI together are helping them tell those stories faster.

➡️  CGI gives precision and control.
➡️  AI adds speed and imagination.
➡️  Creative quality drives 37% of total sales lift.

That’s why marketers are investing in creative systems, not just creative assets.
🔹  STENI used CGI to market new façade panels before installation began, accelerating sales cycles by months.

🔹  Pella Corporation used AI for early concept testing on “Make Life Brighter,” refining emotion and tone before production.

🔹  Market Thrive | CGI Content for Commerce is combining both, turning CGI and AI into scalable creative ecosystems that fuel performance for manufacturers.

The future of growth won’t be won by automation. It’ll be won by creative that’s faster, smarter, and more persuasive.

👉 Read the full Building Blocks article: “How CGI and AI Are Reshaping Creative Performance.”

Images aren’t decoration. They’re persuasion. In categories like decking, facades, and home finishes, the right image can do what even the best sales 

Open article: How CGI and AI Are Reshaping Creative Performance by Denine Harper • 4 min read

How CGI and AI Are Reshaping Creative Performance

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The Battle

Beth💥 PopNikolov

Greg Weyman

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Posts

Engagements

Likes

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