Josh Bersin

I am an industry analyst, researcher, educator, and technology analyst covering all aspects of corporate HR, training, talent management, recruiting, leadership, and workplace technology.

I was the founder of Bersin & Associates, which then became Bersin by Deloitte. Since leaving Deloitte in 2018 I now lead The Josh Bersin Company and The Josh Bersin Academy, the world's professional development destination for HR.

I am a keynote speaker and advise HR teams and vendors in the HR space, and also serve as an educator, thought leader, and personal coach to HR and business leaders around the world.  

My professional goal is to make work life better around the world by helping HR professionals and teams learn, stay informed, and develop deep expertise on world-leading practices that help their companies.

I spend my time studying the world of work, HR, and all aspects of workplace technology. I advise vendors and large corporations on their products, HR and leadership strategies, and workplace technology solutions. And I am the Dean of the Josh Bersin Academy.

You can read more at http://www.joshbersin.com and https://bersinacademy.com

Founder and Dean

The Josh Bersin Academy is the world's professional development academy for HR. Our mission is to continuously provide up to date, future-focused education, certificate programs, resources, and connections to HR professionals and their teams around the world. Join us!

SurveyMonkey 

[Acquired by Symphony Technology Group (STG) June 2023]
Growth Marketing leader heading up the global Media Buying & Campaign Operations, Programmatic and Paid Social team for Paid Marketing. Leadership of Global Demand Generation strategy, plans, and execution for SurveyMonkey Enterprise.

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform delivers more than 20 million questions answered every day and connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions.

Senior Manager, Growth Marketing / Demand Generation

Pavilion

Pavilion is an invitation-only executive membership group for high-growth operators looking to thrive in today's evolving business world. The world's largest private community for go-to-market leaders, more than 10,000 professionals use Pavilion to grow their network, sharpen their skills, and develop life-long connections.

Executive Member

Buildxact

Growth marketing leader responsible for driving demand and accelerating revenue. Owned marketing strategy, global integrated demand generation, campaign planning & execution, paid marketing, content marketing, marketing ops, marketing data analytics, and performance optimization.

- Introduced and architected integrated demand gen strategy, campaigns, and execution that drove FY22 revenue growth and increased SQLs

- Optimized funnel strategy from Top-of-Funnel thru Mid-Funnel and Bottom-Funnel, increasing lead volume and quality and reducing $CPL

- Recruited and built team of Marketing experts in NORAM, and created global Centers of Excellence in demand gen, campaigns, digital marketing, content strategy, martech ops, analytics, marcom, and field / partner marketing

VP Demand Generation

Medallia

[Acquired by Thoma Bravo]
Leadership, strategy, planning and execution of global integrated demand generation and digital marketing campaigns.

- Provide leadership for integrated demand generation campaigns that contributed to hundreds of million in marketing-attributed pipeline, exceeding goal by 173%. Verticals: Healthcare, Pharma, FinServ, Insurance, All

- Manage strategy, orchestration and execution of FY22 global digital marketing / content syndication programs, building an efficient, scalable, predictable model

- Rearchitected and executed Employee Experience GTM campaign strategy for Medallia Experience Cloud, aligning Product, Field, Solutions, Partner, Content and Digital Marketing and SDR teams to an integrated, multichannel plan

Senior Manager, Global Demand Generation & Campaigns

Cohesity

Leadership and execution of global integrated demand generation campaigns, digital marketing, product launch and GTM, email marketing, lead generation, nurture and funnel progression, pipeline building, content syndication, global virtual event programs, partner marketing, performance marketing, marketing analytics, sales enablement, field marketing alignment and social media. 

Founded by Mohit Aron, co-founder of Nutanix, Cohesity redefines data management to solve mass data fragmentation.  Cohesity lowers TCO and radically simplifies the way businesses back up, manage, protect, and extract value from their data—in the data center, at the edge, and in the cloud.  Cohesity continues to be a recognized innovator, disruptor, and a market leader with analysts Gartner, Forrester and Giga-Om.

Marketing Consultant, Demand Generation and Campaigns

Long Strand Marketing

Marketing strategy, campaigns, demand creation, lead generation, communications, content marketing, branding and product marketing services for enterprises and high growth startups. Clients include Capella Space, Sonim Technologies, Guardian Analytics, Tempathic, Wood Robbins LLP.

    •	Developed Series A startup’s marketing & demand generation strategy and plans. Generated multi-millions in marketing-attributed pipeline. Secured 100+ PR stories with 600M+ audience including TechCrunch, Forbes, BBC, Inc, and Quartz. Landed two Fast Company awards. Increased LinkedIn impressions 250%.

    •	Built pre-IPO company’s demand generation, marketing strategy and operations. Launched marketing campaigns with 700+ partner and customer network including AT&T, Verizon, Sprint, MobileIron, Jabra. Drove 46% Q1 revenue growth and boosted social selling engagement 20%.

    •	Managed field marketing and events programs for FinTech Security and IoT startups. Produced Roadshow events with customers and industry speakers. Developed customer success stories and videos.

    •	Defined marketing tech stack incl. marketing automation, CRM integration, ABM orchestration, buyer behavior and intent data. Improved marketing performance, scalability and reduced costs by implementing new website, integrating analytics, new technology and improving SEO and speed 66%.

Marketing Director | Founder | Principal

Diona

First Marketing leader for Series A B2G mobile technology startup, providing leadership for marketing strategy, demand generation, product marketing, sales enablement, field marketing, PR and Sales and Marketing alignment to grow pipeline, revenue.
•	Led Account-Based Marketing (ABM) strategy and customer segmentation. Improved campaign execution, messaging, content, measurement and performance, driving millions in marketing-attributed pipeline.
•	Launched customer references and advocacy initiative, securing 7 customer success stories and 3 technology awards: CIO100 Award, ISM Technology Award, “Best of New York” Mobile Project Award.
•	Launched public relations strategy and campaigns, publicizing customer successes and positioning CEO as thought-leader. Secured earned media in CIO, The Digital Enterprise, eWEEK and GovTech.
•	Wrote and produced buyer journey content and sales enablement assets including case studies, videos, thought-leadership, messaging briefs, solution sheets, sales decks, blogs, social media, emails, webpages, infographics.

VP Marketing

Devo

Led GoToMarket strategy and U.S. launch of early-stage global Security / Analytics / Big Data startup including demand generation strategy and campaigns, product marketing, partner and customer marketing, field marketing, messaging, content creation and public relations / analyst relations. Contributed to 100% YOY revenue growth, Series C $35M investment and $100M valuation. 
•	Built demand marketing strategy from the ground up, including demand generation campaigns and events, marketing automation platform, Salesforce CRM integration, campaign performance optimization and Marketing / Sales alignment. Grew qualified lead generation 900% with $13M+ marketing-attributed pipeline.
•	Led partner and customer marketing programs with Telefonica, Deloitte, Panda Security, Niu Solutions, GoNet, Cambridge Intelligence, including events at BlackHat, RSA, AWS re:Invent, Mobile World Congress.
•	Secured 32 analyst and media stories including Gartner, Forbes, 451 Research, ZDNet, CIO Insight.

Global Marketing Director

The Myers-Briggs Company

Strategic marketing leader overseeing Demand Generation & Campaigns, Digital Marketing, Content Marketing, Marketing Communications, SaaS Product Marketing, Marketing Ops, Field Marketing, and Branding for profitable industry leader in HCM technology solutions and world’s best-selling personality assessment. Direct ownership of marketing budget, integrated campaigns, Marketing / Sales alignment, messaging & branding, public relations & analyst relations, partner marketing, customer journey and references, events, content strategy and team management.
•	Built and managed Demand Generation team and capabilities, including marketing automation implementation, Salesforce CRM integration, Sales and Marketing alignment, buyer personas, lead scoring models, lead gen campaigns and funnel analytics and optimization. Results: boosted lead-to-opportunity conversion rate to 50%, enabled 3 key account acquisitions including $300K ARR, $240K ARR and $6M.
•	Managed cross-functional team and led strategic initiative to build and launch new SaaS platform including market research, product roadmap, positioning, Go-to-Market. Delivered product early and drove $2.5M ARR.
•	Developed content strategy and assets for buyer journey and sales including customer success stories, videos, research reports, webinars, thought-leadership, events, e-books, infographics, blogs, social media.
•	Led global partner and customer marketing programs with OPP, CPPAP, IHS, Halogen, Veritas Prep, Campbell’s Soup, Southwest Airlines, UCSF. Partnered with Ford Motor Company for PR media event. Results: 15M print audience, 150 TV markets, 130% social media spike and increased customer loyalty, revenue.

Director, Demand Gen, Product Marketing & MarCom

Director, Marketing Communications (2008-2009) / Manager, Marketing Communications (2005-2008)

Momentum for Mental Health

Developed corporate marketing communication strategies for Silicon Valley’s largest nonprofit provider of mental health services and implemented PR and marketing campaigns that increased lead generation and achieved revenue targets in excess of $300,000.

Communications Manager, Corporate Communications and Development

Demand Generation / Growth Marketing leader for SurveyMonkey | Obsessive about #ExperienceManagement, #XM, #CX, #EX

I believe that every person - and company - has the potential for greatness. I have dedicated my career to empowering clients and colleagues to achieve just that, bringing vision and marketing expertise to enterprise, Fortune 500, and high-growth start-ups to ignite brand and revenue growth and increase shareholder value. Possessing a unique passion for leadership and mentorship, I've leveraged this strength to build high performing teams, inspire colleagues to push boundaries and excel, and improve marketing ROI and business performance.  

An accomplished growth marketer, I have launched hyper-successful marketing and demand generation strategies to drive revenue and acquire loyal customers - from first touch, to brand trust. 

•	Developed vision, strategy, and marketing plans to launch new products and solutions; exceeded goals for lead acquisition, conversion, pipeline, and revenue.
•	Created brand identity and influenced customer perception through storytelling, thought-leadership, positioning, messaging and content that articulated business differentiation and value. 
•	Passion for data, research, and analytics, leveraging insights to understand market needs, build better products, optimize campaign results, and delight customers.
•	Unique ability to understand people and customers, develop strong relationships, and uncover motivations and behavior trends that affect engagement, loyalty, and performance. 

CORE COMPETENCIES
•	Leadership / Player-Coach
•	Marketing Strategy / GTM
•	Demand Generation
•	Growth Marketing
•	Paid Marketing
•	Revenue / Pipeline Building
•	Lead Generation
•	Digital Marketing
•	Segmentation, Personas, Customer Journey
•	Marketing Automation / CRM
•	Marketing Analytics
•	Email Marketing
•	Product Marketing
•	Marketing Communications / Campaigns
•	Public Relations / Analyst Relations
•	Account-Based Marketing
•	Brand Management / Messaging
•	Content Creation / Sales Enablement
•	Inbound / Outbound Marketing
•	Customer / Partner Marketing
•	Field Marketing / Events
•	Market Research / Competitive Analysis
•	SiriusDecisions Demand Waterfall

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