Mojo Works

An innovation studio focusing on the digital economy. We help entertainment brands navigate this shifting landscape and connect with their audiences in new ways.

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The Inside Track Newsletter

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Product manager, UX design, Mobile App Dev

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🚀 Builder & Advisor | Building the Future of Entertainment & AI-Driven Business

Follow me for practical insights at the cutting edge of entertainment, AI, and innovation.

I write In Transit (entertainment x tech) and Inside Track (AI & business), newsletters exploring how emerging technology reshapes industries.

Advising and investing in stealth-mode companies, protocols, and founders building the next-gen internet. Co-founder of Mojo Works, an innovation studio helping the theatrical industry harness new marketing platforms like Roblox & Fortnite.

📈 What You’ll Get From Following Me:

Insights on the intersection of AI, entertainment, and web3.

Playbooks for leveraging AI tools to optimize business.

Trends & frameworks for building IP and storytelling in a decentralized future.

💼 Former CEO of DX (SaaS) | Now building a compounding machine through advisory, writing, and investing.

Martin Berg

Stellar London

Director of Business Development

Sauce

With a combined experience of 30+ years in entertainment, hospitality & tech, we develop international and local marketing strategies, create brands & world-class content, launch new products, manage comms & PR, produce industry events.

Co-Founder

Contrast Brew Co.

Crafted for cinema & film, created by industry professionals & an award-winning master brewer with 12 years of brewing experience, Contrast Brew Co. offers craft beer product for cinema audiences & cinema operators, film Studios, independent distributors, film industry events.

Universal Pictures

Was responsible for building Trade Marketing (TM) initiatives, new TM processes & running TM campaigns across the EMEA region, working closely with UPI OPCO, UIP, and Licensee markets. Drove change and innovation for the Studio with marketing initiatives like the first DGWP activation across 35 territories. Devised and oversaw strategic partnerships with major EMEA exhibitors, delivering an eight-figure (USD$) TM campaign value in owned and earned media with an ROI of 7x (2022 result). Together with friends & partners at Vue, won the Cinema Marketing Campaign of the Year at 2022 Screen Awards (Get Lost x Jurassic World: Dominion). Collaborated with Home Office teams on multi-regional activations, initiated campaigns with key PLF partners, e.g., IMAX.

Head of EMEA Trade Marketing & Partnerships

Showtime Analytics

My mission was to bring leading data analytics and data-driven digital marketing tools (SaaS suite, Data Analytics & MarTech) to clients in film Exhibition and Distribution on a Global scale. Key responsibilities as Head of Business Development were exploring new business and sales opportunities, working closely with customers and partners of all sizes in the EMEA region, Domestically (U.S. and Canada), in APAC and Latin America.

Head Of Business Development

Iyuno Media Group

Managed and motivated EMEA Sales team, initiated new business opportunities and oversaw sales in the EMEA region across all content​ ​release​ ​windows​, worked ​with​ ​partners in production and distribution ​including Enterprise-level customers such as Netflix,​ ​Discovery,​ ​Sony,​ ​NBCUniversal,​ ​BBC​ ​Worldwide,​ ​ITV,​ ​Disney​.

Sales Director

Fox (Film, TV and Sports)

Reporting to the SVP EMEA Marketing and Promotions, managed Trade Marketing activity across 14 Subsidiary territories (Fox offices) and 20+ Licensee markets in EMEA. Worked closely with the Home Office (LA) Strategic and Creative teams, collaborated with Regional and local Exhibitors, devised and implemented in-theatre marketing campaigns and promotions, managed trade events.

Trade Marketing Manager

Managed Theatrical sales across EMEA subsidiary markets (UK, France, Germany, Italy, Russia, Spain, Benelux, Scandinavia), analysed territory release plans, GBO estimates, P&Ls, MSRs, performed dating audits, managed key industry challenges. 

Sought out new TV sales opportunities in Free and Basic TV (including free/basic and AVOD rights, whether broadcaster-aligned or 3rd party services, OTT platforms), negotiated long-term volume and output deals with broadcasters in Scandinavia, the Netherlands, Ukraine, Russia and CIS territories, managed customer relationships.

Sales Manager, EMEA Theatrical and International TV Distribution

ACME Film

AcmeFilm is the leading film distributor in the Baltic region and long-term licensee of Warner Bros. Intl. and Sony Pictures Entertainment in the market. Web: http://www.acmefilm.com/

As Managing Director of the Latvian branch, was responsible for business strategy, commercial development and film distribution strategies. Implemented marketing, promotions, publicity campaigns for Warner Bros. Pictures Intl., Lionsgate/Summit, Focus Features, EEAP, Studiocanal, TWC, Exclusive, Pathe and other partners. 

Released hundreds of independent titles, responsible for high-profile releases including The Twilight franchise, Harry Potter 7.2, The Dark Knight Rises, The Hobbit: AUJ.  

Managed and motivated a team of 8. By executing EACEA MEDIA projects, reduced financial risks of releasing European films in the territory (over 50 titles). 

Surpassed targets by doubling revenue for Studio and Indie titles including Slumdog Millionaire, Crazy Stupid Love, The Iron Lady, Project X, The Dark Shadows, To Rome With Love, Cloud Atlas and many more.

Managing Director, Head of Marketing & Distribution

Marketing manager

Dienas bizness

Advertising sales manager

British Council Latvia

Consultant, Exams

A qualified marketing, sales, and business development specialist with 20 years of film & cinema industry experience across EMEA, and 3+ years of working in the MarTech sector globally (SaaS platform for cinemas & film distributors), co-founder of Contrast Brew Co., director of BD at Stellar London.

Prior to launching Sauce, a marketing and comms agency for the cinema, hospitality and tech sectors, was the head of EMEA Trade Marketing and Partnerships at Universal Pictures International, head of Business Development at Showtime Analytics, managed Sales and Trade Marketing functions at 20th Century Fox International (EMEA regional office) and oversaw EMEA sales at BTI Studios/Iyuno. 

Before relocating to London in 2013, held the role of Managing Director and head of Theatrical marketing & sales for Warner Bros. Intl. licensee and the leading independent distributor in the Baltics.

Graduated Media Business School (Film Marketing and Distribution in Malaga, Spain), University of Latvia (B.A. degree in Political science and Masters degree in European studies).

taplio

The Battle

Martin Berg

Oskars Killo

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