1) Incubating AI-first ventures at the edge of entertainment, agents, and automation.
2) Work with exciting tech companies in various capacities (investing, advisory, consulting)
3) Sharing playbooks on AI leverage, solopreneurship, and building in public.

Ex-CEO of DX, a cinema SaaS company I helped scale over 12 years. Now building a compounding machine through writing, investing, and operator-led advisory.

Co-founder of Mojo Works—an innovation studio helping theatrical marketing leap into platforms like Roblox and Fortnite.
Publisher of Inside Track (AI x business) and In Transit (entertainment x tech)—two newsletters decoding how tech reshapes industries.

Martin Berg

Web3 Marketing Leader | Scaling brands through strategy, content, and execution

Since 2019, I’ve been deep in the Web3 arena - part researcher, part strategist, part content-first marketer. My goal is simple: turn complex decentralized technology into clear, compelling stories that move people and businesses forward.

I’ve collaborated with multicultural teams across four continents, analyzing the latest blockchain trends, mapping their impact across industries, and guiding organizations through the fast-changing Web3 landscape. Along the way I’ve championed a “ship > talk” culture—quick execution, open feedback, and plenty of room for creativity (and the occasional meme).

✨ Key Wins

- Built From Zero to 250K: Foundation, Visibility & Growth

Established the entire marketing foundation for early-stage Web3 startups, taking them from zero presence to nearly 250,000 followers across platforms.

Developed and executed content strategies that drove massive organic reach, brand awareness, and long-term community engagement.

- Campaigns that convert

Built fundraising and go-to-market campaigns for Web3 brands by distilling complex tech into persuasive, story-driven narratives.

- Brand amplification

Elevated blockchain service & infrastructure providers with engaging content, sharp positioning, and hands-on management of content + community teams.

- Community, not just hype
Launched mission-focused communities aimed at long-term utility, not fleeting buzz.

- Culture matters

Discovered first-hand that nothing grabs Web3 attention like smart memes and humor, now a core tool in my brand-building kit.

What I Bring

- Story-led leadership – I rally teams to craft narratives that spotlight the real-world value of blockchain and fintech innovations.

- Executive brand coaching – From whitepapers to Twitter threads, I help companies, founders and CEOs claim their thought-leadership space.

- Ecosystem fluency – With six years of on-chain experience, I translate technical depth into business impact.

Let’s Connect 🤝

Adil Ashfaq

Jeff Bezos explains why slow decisions are worse than bad decisions.

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The Battle

Martin Berg

Adil Ashfaq

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taplio

The Battle

Martin Berg

Adil Ashfaq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adil Ashfaq's LinkedIn Performance

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