Ben Trounson

I help Fortune 500 organizations build unshakeable stakeholder trust through strategic communications that turn complexity into clarity. As a VP of Global Corporate Communications with 20+ years of experience, I specialize in guiding companies through the reputation opportunities and challenges that come with transformation, crisis, and growth.

My career spans leadership roles at technology, energy, and pharmaceutical giants including Tata Consultancy Services, National Grid, Verizon, and Bristol Myers Squibb. At TCS, I helped transform the company's reputation from a lesser-known IT services provider into a globally recognized digital transformation partner for Fortune 500 clients, contributing to brand value growth from $5B to $14B over my seven-year tenure. This transformation required rebuilding narratives, executive
positioning, and stakeholder relationships across multiple markets.

I've built and led global communications teams ranging from 20 to 50+ members across North America, EMEA, APAC, and LATAM regions. My approach focuses on three core elements: authentic narrative development that aligns with business strategy, internal capability building that empowers teams to execute consistently, and external relationship management that builds lasting credibility with key stakeholders including media, investors, regulators, and employees.

Whether navigating CEO transitions, major acquisitions, regulatory scrutiny, or market repositioning, I ensure corporate communications delivers measurable impact on reputation and business outcomes.

Vice President of Communications, Verizon Business

Over a month into my new role at Arizona Public Service - APS, and I'm embracing life as an Arizonan.

A few early impressions:
- A welcoming and thriving culture across the company.
- The CX & Communications team: incredible passion for serving customers across AZ .
- Climbing Piestewa Peak; what a view of Phoenix and the valley!
- Seeing firsthand the growth in AZ and the key enabling role of APS.

And I clearly need to work on my local look! Perhaps slowly work my way in with some cowboy boots. 😀

VP, Global Corporate Communications | Reputation & Stakeholder Trust Builder | 20+ Years Transforming Fortune 500 Narratives | Former Verizon, National Grid, TCS | $5B-$14B Brand Value Growth

**Available Sept** Helping companies communicate with clarity and purpose to stand out from the crowd, cut through the noise, and get results - Award-winning Senior Communications Strategist, Copywriter, Speaker

📈 With extensive experience on both sides (in-house and independent), I am a Senior Communications Consultant, Copywriter, Coach, Mentor, and Speaker who helps companies with Communications strategy and delivery to stand out from the crowd, cut through the noise, and get commercial results. 

I have worked for all sizes of businesses across a range of industries, including Tech, Pharma, FMCG, Mining, FS, Legal, Engineering, and Consulting. What sets me apart is that I have been in my clients’ shoes, having worked both in-house and independently to deliver communications strategy, copy, and content that shines.

Areas of Expertise include: 

• Communications strategy, planning, consultancy (leadership level).
• Communications coaching and mentoring (senior level).
• Positioning, messaging, corporate narrative, storytelling. 
• EVP and employer branding – research, strategy, messaging, content.
• Employee Experience – research, strategy, messaging, content.
• Brand, purpose, culture and values-related messaging, stories, content. 
• B2B, B2C and internal copywriting and editing, including White Papers, E-Books, Thought Leadership, speeches, exec messages.
• Product Marketing inc. brochures, sales decks/battlecards, POVs, hooks, landing pages, sector-specific Business Development. 
• Content and editorial strategy and review. 
• Writing and editing websites, video scripts, animations, vlogs, blogs. 
• Social media content that reflects a brand/exec’s personality and tone. 
• Campaign communication materials. 

Key Skills:

• Quickly interpreting business strategy and creative briefs and bringing them to life through data-driven communications strategy, copy, and content.
• Excellent writing, storytelling, editing, and re-writing ability, including different styles, formats, and tones of voice. 
• Turning complex and/or dry subjects and material into simple, clear, compelling, and differentiated narrative, storytelling, and copy.  
• Senior leadership counsel and workshop facilitation as a trusted advisor.
• Ability to listen carefully, ask insightful questions, and take directions. 
• Delivering high-quality copy and content to brief and deadline.
• Research and analysis to understand the subject and audience/s.

******

🔔 Follow me for useful, thought-provoking content on Communications, EVP/Employer Brand, and Employee Experience, and ring the bell icon at the top of my profile so you don't miss any of my posts. 

📭 DM me if you're looking for support with your Communications Strategy, Delivery, Copywriting, or Coaching/Mentoring. Slots available now.

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