Ben Trounson

Mixing Board

Invite-only community of communications and marketing leaders, elevating the business impact of the functions, sharing expertise, and providing mentorship.

Member

Daikin U.S. Corporation

VP, Head of Corporate Communications

Verizon

VP, Head of Global Communications, Verizon Business

Bristol Myers Squibb

VP, Head of International Corporate Affairs

Tata Consultancy Services

Head of Global Markets Corporate Communications

Head of North American Corporate Communications

Finn Partners

Partner, Technology Practice

Hill & Knowlton

SVP, Director of NYC Marketing Communications Practice

Ketchum

VP, Client Service Director

Taylor Global

Account Director

Kodora Communications

Media Manager

VP, Global Corporate Communications with 20+ years of experience leading corporate affairs across internal, external, executive, and crisis communications strategies. Deploying diverse global brand plans, thought leadership campaigns, employee culture and change initiatives, product GTMs, and partner programs for Verizon, Bristol Myers Squibb, and Tata Consultancy Services, among others. A team builder and mentor, and C-suite advisor, creating data-led strategies to transform business impact and drive enterprise collaboration, engagement, advocacy, reputation, and revenue.

Vice President of Communications, Verizon Business

Time with family is so important. I spent last week in England visiting my father on the coast of Cornwall near Land's End.  

We all work hard, but need to prioritize some time to make more memories. I enjoyed the basics. Walks across the beach cliffsides, board games, ancient pubs, Cornish pasties (yum), and lots of rain... 

But more than anything, just time talking with my father. I heard stories about his childhood and family history that I had never heard before... after all these years. You don't get these moments until you slow down and disconnect, even for a day or two. 

With Thanksgiving this week, I'm wishing all U.S. friends and colleagues a wonderful time with their families. Try finding some quality 1-1 time with your parents or grandparents and ask about their childhood. You might hear a few amazing stories for the first time, and be able to pass them on!

#family #history #storytelling

VP & Global Head of Corporate Communications | Reputation & Issues Management Expert | Former Verizon, National Grid, TCS | C-Suite Advisor | Driving Trusted Brands & Teams

I had a blast at the Axios Communicators Live NYC event last night. 

A few quick highlights from the main stage sessions:

1. Anthropic's Sasha de Marigny was refreshingly transparent: they’re not entirely “Claudifying” comms; they’re hiring an AI ops role to support strategic humans.

2. Ray Day, APR of Allison Worldwide noted two-thirds of comms leaders work with CEOs on major decisions. As a profession, we need to consistently add value and demonstrate business acumen and impact to increase these numbers! 

3. Meridith Webster of Estée Lauder stated that corporate narrative builds trust, and brand activations make them human. Strong comms blends both.

Cheers to Eleanor Hawkins and Hope King for hosting.  
 
Thanks to Amanda Coffee and Joanie Sanders for such a fun and packed comms happy hour before the Axios event.

And it was lovely to see so many friends and former colleagues: Daniel Méndez Aróstica, MBA, Daniel Nestle, Todd Grossman, Shauna Elkin, Abenaa (Abby) Hayes (she/her/hers), Brooke Kruger, Selena Strandberg, Ben Rose, Leah Katz, Ethan McCarty, Maril Gagen MacDonald.

December kicks off a week of communications events in NYC.

I enjoyed a fun session last night, meeting fellow comms pros and sharing POVs on a host of topics. Thank you Amanda Coffee, APCO NY and Ragan Communications and PR Daily for hosting.

This Wednesday, Edelman has the global launch of its latest Trust Barometer Flash Poll at 11 am EST (AI at an inflection point). 

And on Thursday, Axios is hosting its 4th annual Communicators Live event in NYC. A great line-up of speakers, comms leaders emerging as vital trusted advisors as companies face:
- Siloed audiences
- Political polarization
- Cultural complexities
- Workplace transformation
- And, yes, AI disruption

Looking forward to seeing many former colleagues and friends on Dec 4.

The Chief Communications Officer has become a strategic sense-maker, tasked with navigating a polycrisis of fused geopolitical, societal, and technological risk. 

This was one of several key points that jumped out in the Ipsos Reputation Council Report 2025. It's worth the read. Few other findings of note.

- With non-stop social fragmentation and issue cycles, business leaders are embracing strategic silence more often — not as avoidance, but as a deliberate act of prioritization and navigation of a pragmatic ESG era. 

- Today's communications leaders have been pushed far beyond functional expertise, helping organizations interpret fast-moving risks, look around corners, align internally, and act with clarity in moments that matter.

#communicationsleadership #strategiccommunications #crisiscommunications

The “17, 70, 0” rule just reframed my view of the jobs vs AI debate.

In the latest Trending Communicator episode, Daniel Nestle’s guest, Chris Gee, reminded us that our economy still runs on people (their work, income and participation). 

Chris cited the 17, 70, 0 rule:
17 → $17T in U.S. consumer spend
70 → 70% of U.S. GDP depends on it
0 → what AI will spend 

What does this mean? The US economy depends upon people having jobs and incomes to buy things. AI and agents won't be these "consumers" of goods.  

My take? We need significant coordination across industries, governments, academia, and NGOs to reskill and upskill at scale. 

Every major tech shift has displaced jobs and created new ones — but the speed and scale of displacement this time really raises the stakes and legit concerns.

And for those just entering the workforce, I feel for them. We owe the next generation more pathways to secure roles, learn and grow. 

Check out the episode (details in comments).

#strategiccommunications #AIincomms #futureofwork #AIjobs

Comms leaders are now the shock absorbers of the enterprise. 

I joined hundreds of Mixing Board, powered by Axios members who participated in the new Communicators Report by Axios and Gravity Research. The findings are telling. 

Communicators are now managing the collision of five defining forces:
 → Misinformation and disinformation (71%, cited as the top reputational risk)
 → Hyper-charged geopolitical and regulatory scrutiny
 → Rapid AI disruption
 → A splintered media landscape
 → Workforce anxiety

The role is shifting from chief storyteller to chief stability officer — keeping organizations aligned, focused and credible as external pressure intensifies.

At the same time, employee communications is becoming the backbone of trust, not a secondary channel. 

AI is no longer experimental in comms — it’s operational. And how transparently and responsibly it’s used now directly impacts credibility, inside and out.

Not surprisingly, Fortune 100 CEOs are also taking a more pragmatic stance on societal and political issues.

Thanks Eleanor Hawkins for compiling and sharing your thoughts via Mixing Board.

#CommunicationsLeadership #AIinComms #Reputation #CorporateCommunications

Parry Headrick

Crackle PR

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

Founder 

March Communications

I ran the marketing, communications and new business functions for award-winning PR agency March Communications. With offices in Boston and Chicago, March is an integrated tech PR firm that works with innovative brands determined to change their respective industries for the better.

Senior Vice President of Marketing & Communications

Matter Communications

At Matter, I was charged with telling the company's unique PR and social media story via traditional marketing and public relations channels, as well as via an array of social media platforms. I'm also a driving force in attracting new business via content marketing, and working closely with all teams and agency principals throughout the pitching process at this rapidly growing PR firm north of Boston, with offices in Providence, RI, Portland, OR, and Boulder CO.

I wholly subscribe to Matter's philosophy: "Do the right thing." That means ensuring client delight, stoking staff engagement and doing good works in the local community. This mantra has resulted in the company growing year-over-year for the past several years. Cool.

Vice President of Marketing & Communications

SHIFT Communications

I led the Agency's coast-to-coast marketing & public relations efforts to stimulate brand awareness, leverage client successes, and gain significant market share nationally.

I was also a creative force in attracting and winning new business across a broad cross section of consumer and technology accounts. My high-level public relations and social media ideas compelled prospects to choose SHIFT.

Client experience: AOL, Sony Online entertainment, Logitech, Club Med, Bing, Virgin Mobile, Novartis, Johnson & Johnson, H&R Block, Akamai, Nuance, Yelp, Novell, WebTrends, Wells Fargo, Oakley Sunglasses, Quiznos, etc.

I've done it all: journalism, PR, community manager, marketing and sales. Fluent in all things social media.

Vice President Marketing

Director of Sales and Marketing

Sterling Hager

I performed account management for a number of Boston and silicon valley technology companies.

Account Manager

Waterbury Republican-American

I was a general assignment reporter covering human interest stories, politics and current events. My byline regularly appeared on page one of this Pulitzer Prize -winning newspaper.

General Assignment Reporter

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I am the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B and consumer sectors. I have a passion for connecting stories to their audiences, using communications, social media, branding, and creative services.

As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. I am always looking for new challenges, opportunities, and collaborations in the tech PR space. Text me if you need tech PR: 415.246.8486.

💥 DON’T: hire a PR agency if you don’t have anyone internally able to focus on it. 

DO: hire an agency when you prioritize PR as a key business driver. 

This is the way ✊

👇

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

PR and Comms friends, I have a rare ask 🙏

Maybe you can help me?

Crackle PR wants to add a super solid, trustworthy, reliable human to our close-knit team of 15 PR professionals. 

The role: 

b2b tech PR Account Manager —or—Senior PR Account Manager. 

This is a *fully-remote* gig for U.S. based folks only. 

Many of us have busy family lives, kids, etc., and our model is super supportive of folks who crush the work but not at the expense of mental health. 

Transparency and trust are hallmarks of our people and this firm. 

Speaking of transparency: 👇

The salary for this role is up to $100K, (depending on experience, title, etc.)

If you know me from LinkedIn you know we’re building in public, with a “no assholes” policy and a team brimming with empathy and support for one another. 

Weirdos are welcome ☺️

To be clear: 

We aren’t a family. 

No job is your family.

But our turnover rate is absurdly low—for staff and clients—because we believe in each other and in the mission to only work with good companies. 

So PLEASE tell your qualified friends looking for a great place to land. 

And if I hire somebody you *personally recommend* I will make sure you feel the love. 

Thanks for looking out for me. 

Sharing is caring 🤗

This is the way ✊

#publicrelations
#prjobs
#commsjobs

💥 Just downloaded Muck Rack’s “What is AI Reading?” report. 

If you’re in comms, you need these insights. 👇

😮 Non-paid media accounts for 94% of links cited by AI

😮 82% of links cited by LLMs come from *earned media*

In other words, PR isn’t a nice to have in the age of AI. 

It’s a straight-up performance channel. 

Vroom vroom 

🏎️💨

This is the way ✊

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The Battle

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Parry Headrick

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