Ben Trounson

Mixing Board

Invite-only community of communications and marketing leaders, elevating the business impact of the functions, sharing expertise, and providing mentorship.

Member

Daikin U.S. Corporation

VP, Head of Corporate Communications

Verizon

VP, Head of Global Communications, Verizon Business

Bristol Myers Squibb

VP, Head of International Corporate Affairs

Tata Consultancy Services

Head of Global Markets Corporate Communications

Head of North American Corporate Communications

Finn Partners

Partner, Technology Practice

Hill & Knowlton

SVP, Director of NYC Marketing Communications Practice

Ketchum

VP, Client Service Director

Taylor Global

Account Director

Kodora Communications

Media Manager

VP, Global Corporate Communications with 20+ years of experience leading corporate affairs across internal, external, executive, and crisis communications strategies. Deploying diverse global brand plans, thought leadership campaigns, employee culture and change initiatives, product GTMs, and partner programs for Verizon, Bristol Myers Squibb, and Tata Consultancy Services, among others. A team builder and mentor, and C-suite advisor, creating data-led strategies to transform business impact and drive enterprise collaboration, engagement, advocacy, reputation, and revenue.

Vice President of Communications, Verizon Business

Time with family is so important. I spent last week in England visiting my father on the coast of Cornwall near Land's End.  

We all work hard, but need to prioritize some time to make more memories. I enjoyed the basics. Walks across the beach cliffsides, board games, ancient pubs, Cornish pasties (yum), and lots of rain... 

But more than anything, just time talking with my father. I heard stories about his childhood and family history that I had never heard before... after all these years. You don't get these moments until you slow down and disconnect, even for a day or two. 

With Thanksgiving this week, I'm wishing all U.S. friends and colleagues a wonderful time with their families. Try finding some quality 1-1 time with your parents or grandparents and ask about their childhood. You might hear a few amazing stories for the first time, and be able to pass them on!

#family #history #storytelling

VP & Global Head of Corporate Communications | Reputation & Issues Management Expert | Former Verizon, National Grid, TCS | C-Suite Advisor | Driving Trusted Brands & Teams

I had a blast at the Axios Communicators Live NYC event last night. 

A few quick highlights from the main stage sessions:

1. Anthropic's Sasha de Marigny was refreshingly transparent: they’re not entirely “Claudifying” comms; they’re hiring an AI ops role to support strategic humans.

2. Ray Day, APR of Allison Worldwide noted two-thirds of comms leaders work with CEOs on major decisions. As a profession, we need to consistently add value and demonstrate business acumen and impact to increase these numbers! 

3. Meridith Webster of Estée Lauder stated that corporate narrative builds trust, and brand activations make them human. Strong comms blends both.

Cheers to Eleanor Hawkins and Hope King for hosting.  
 
Thanks to Amanda Coffee and Joanie Sanders for such a fun and packed comms happy hour before the Axios event.

And it was lovely to see so many friends and former colleagues: Daniel Méndez Aróstica, MBA, Daniel Nestle, Todd Grossman, Shauna Elkin, Abenaa (Abby) Hayes (she/her/hers), Brooke Kruger, Selena Strandberg, Ben Rose, Leah Katz, Ethan McCarty, Maril Gagen MacDonald.

December kicks off a week of communications events in NYC.

I enjoyed a fun session last night, meeting fellow comms pros and sharing POVs on a host of topics. Thank you Amanda Coffee, APCO NY and Ragan Communications and PR Daily for hosting.

This Wednesday, Edelman has the global launch of its latest Trust Barometer Flash Poll at 11 am EST (AI at an inflection point). 

And on Thursday, Axios is hosting its 4th annual Communicators Live event in NYC. A great line-up of speakers, comms leaders emerging as vital trusted advisors as companies face:
- Siloed audiences
- Political polarization
- Cultural complexities
- Workplace transformation
- And, yes, AI disruption

Looking forward to seeing many former colleagues and friends on Dec 4.

The Chief Communications Officer has become a strategic sense-maker, tasked with navigating a polycrisis of fused geopolitical, societal, and technological risk. 

This was one of several key points that jumped out in the Ipsos Reputation Council Report 2025. It's worth the read. Few other findings of note.

- With non-stop social fragmentation and issue cycles, business leaders are embracing strategic silence more often — not as avoidance, but as a deliberate act of prioritization and navigation of a pragmatic ESG era. 

- Today's communications leaders have been pushed far beyond functional expertise, helping organizations interpret fast-moving risks, look around corners, align internally, and act with clarity in moments that matter.

#communicationsleadership #strategiccommunications #crisiscommunications

Comms leaders are now the shock absorbers of the enterprise. 

I joined hundreds of Mixing Board, powered by Axios members who participated in the new Communicators Report by Axios and Gravity Research. The findings are telling. 

Communicators are now managing the collision of five defining forces:
 → Misinformation and disinformation (71%, cited as the top reputational risk)
 → Hyper-charged geopolitical and regulatory scrutiny
 → Rapid AI disruption
 → A splintered media landscape
 → Workforce anxiety

The role is shifting from chief storyteller to chief stability officer — keeping organizations aligned, focused and credible as external pressure intensifies.

At the same time, employee communications is becoming the backbone of trust, not a secondary channel. 

AI is no longer experimental in comms — it’s operational. And how transparently and responsibly it’s used now directly impacts credibility, inside and out.

Not surprisingly, Fortune 100 CEOs are also taking a more pragmatic stance on societal and political issues.

Thanks Eleanor Hawkins for compiling and sharing your thoughts via Mixing Board.

#CommunicationsLeadership #AIinComms #Reputation #CorporateCommunications

The “17, 70, 0” rule just reframed my view of the jobs vs AI debate.

In the latest Trending Communicator episode, Daniel Nestle’s guest, Chris Gee, reminded us that our economy still runs on people (their work, income and participation). 

Chris cited the 17, 70, 0 rule:
17 → $17T in U.S. consumer spend
70 → 70% of U.S. GDP depends on it
0 → what AI will spend 

What does this mean? The US economy depends upon people having jobs and incomes to buy things. AI and agents won't be these "consumers" of goods.  

My take? We need significant coordination across industries, governments, academia, and NGOs to reskill and upskill at scale. 

Every major tech shift has displaced jobs and created new ones — but the speed and scale of displacement this time really raises the stakes and legit concerns.

And for those just entering the workforce, I feel for them. We owe the next generation more pathways to secure roles, learn and grow. 

Check out the episode (details in comments).

#strategiccommunications #AIincomms #futureofwork #AIjobs

Unlock Performance

We help experienced and inexperienced leaders and teams tweak what's missing to deliver engaged, motivated, highly communicative teams. 

You keep the change. 

Main Pain Points Served Through Our Work

Leaders saying what they think they're saying or want to be saying.

Managing up, while managing down.

Communication: Framing; Pace, Tone, Setting, Speed.  Tricks and Tools

Motivating the portion of your team you currently feel is not where they need to be.

Having success with high-stakes & difficult conversations (Role changes, Reductions in workforce, strategic changes) where burning bridges and remaining connected is of high importance. 

Salespeople synthesizing where and how they can influence.



Learn More at www.unlockperformance.co
The Unlock Performance newsletter is Together UP! 
Found here: https://togetherup.beehiiv.com/

Or Let's Connect.
 jon@unlockperformance.co

Founder & Owner

Barclays Investment Bank

Equity Trader, Healthcare Sector

Vettery

Vettery (now Hired) is full-service recruiting company, where I focused on searches in the financial industry on behalf of Hedge Funds, Investment Managers and select sell-side institutions.

Lead Recruiter

Princeton University

One of three Princeton University alumni members of 12-person Search committee assembled to select the next Ford Family Director of Athletics at Princeton University. Led to the successful hire of Molly Marcoux Samaan.

Committee Member

CapRok Capital

Started cash equity execution franchise from scratch, within boutique fixed income broker dealer. 
Sold securites across all parts of the capital structure and fixed income spectrum: Cash Equities, Preferreds, High-Yield/High Grade Corporates, and Government Agency securities.

Finance

Merrill Lynch

Senior Sector Trader in the Healthcare/Biotech sector.
Member of Princeton University Merrill Lynch Campus Recruiting Team

Cash Equities

The people I impact are my currency. 

I'm on a daily mission to have you, and as many people around you feel,  "I'm on the greatest team, I love it here."

It starts with Leadership influencing your teams in a way that gets everyone aligned and performing. 

That starts with communication. 

I work with experienced & emerging leaders and their teams to get above what's holding you back.

When you know the role your communication is playing in influencing behavior, you can change it to accomplish your desires for motivation & trust in an Engaged, Motivated, Resilient, and Collaborative, High Performing TEAM.

You're missing something - everyone is. What is it? 

Why clients like you feel the authenticity of our work together.
As an athlete, my role on our National Championship teams was that of a "setup guy", leaning towards the assist in helping others score goals and achieve what THEY were good at.  It was what emerged for me naturally and was unique to me.  

Together, melding with the talents that were unique to my teammates, we leaned into our roles and found incredible success. Each person mattered. 

I love teammates. 

My Top 5 CliftonStrengths: Woo, Activator, Positivity, Developer, Empathy

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