Self Employed

Helped over 31+ SMBS generate $10M+ in pipeline with strategy, management and execution.

Direct-Response Marketing Consultant

Graewolves

Fractional CMO

No Fluff Jobs Hungary

● Successfully launched the „Respect Each Other” campaign that generated over 6.000
signatures among IT and HR professionals on the Hungarian market. The open letter produced
after the campaign facilitated the EU law changes making it mandatory for companies to
disclose salary ranges after 2027.

● My most important KPI were the growth of number of job applications which increased 2,5x
during my presence without increased marketing and advertising costs.

● Build the systems, tools and protocols for efficient operations by my time. Most of the solutions
have been adopted in several counties where the company is present.

● Led and trained a team of 5 people, being actively involved in implementation with
responsibility to budget allocation and spending.

● Quoted in several publications including Forbes, IT Business and HR Portal.

Marketing and Performance Lead

ReachMedia Kft.

● Led the marketing and graphic design team of 6 people, with responsibilities of strategic
planning, decision-making, staff training and budget utilization.

● Served our coporate clients with consulting, strategy and project management to implement
ideas. Direct clients include several market-leading companies such as HELL Energy,
Eventrend and JAF Holz

Digital & Performance Director

Exit The Room

● Build and ran the franchise’s operation in the UK from opening our Manchaster location and
took it to profitable status within 3 months. Prepared opening of our upcoming location in
Liverpool.

● Registered the company and were involved in every step of the process including search for
real estate and contracting.

● Recruited and managed our staff of 8, involved in built of game site.

● Responsible for planning and maintaining cash flow balance sheet, represent the investors,
managed our finances including staff salaries, purchases and managing the company’s bank
accounts.

Managing Director (UK)

If your newsletter would bring Stripe notifications, would you send more?

5 years ago I led a 7-figure award-winning marketing agency.

The #1 thing that scaled the business to that point:

Founders shared their expertise online.

There's 2 ways you can do that.

Do it alone:

- Waste 12-18 hours a month
- Feel anxious about what to post
- Question your abilities because you lack results

Do it with me:

- Get back valuable time to focus on your biz.
- Feel peaceful that your content is done for you
- Enjoy new clients with posts showing your expertise

I've helped 20+ businesses bring in over $7.2M with lead generation and copywriting since 2018.

If you're serious about getting clients from LinkedIn, I'm here to make that happen.

Use the 'book an appointment' button on the top to see if we're a good fit.

Ben Sallai

Founder @ Platinum Agency | Helped 20+ B2B Companies Scale Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

For founders ready to scale their business and/or LinkedIn presence

>> How I can help you <<

Strategic Content Creation:
Develop compelling content that speaks directly to your ideal clients' biggest challenges and positions you as the solution they've been searching for.

Lead Generation via Cold Email & LinkedIn:
Book more qualified sales conversations using AI-powered outreach systems 

There are 2 ways we can work together:

Done-for-You: Complete hands-off execution while you focus on closing deals
Done-with-You: Collaborative approach where we build your systems together

Want to learn more? Visit https://www.platinumagency.io/

Sönke Venjacob

Finally made the trip to Skopje to visit the HeyReach team face-to-face. As a long-time expert partner, this has been on my bucket list for a while.

Once Vukasin sent over the info about the $10M ARR party, I didn't hesitate. Even convinced my friend Dominique to fly in from Switzerland to join the adventure.

Highlights of the week:

- Discovering that Skopje has amazing flat whites.
- Meeting "Berlin," HeyReach’s cutest co-worker.
- Catching up with GTM peers from Germany and France at the $10M Party.
- Finally meeting Bojana (who runs the Expert Program), Nick, Stefan & Ilija 
- Meeting more wonderful people like Tina & Done

Thank you, Macedonia, for the outstanding hospitality 🫶

10M+ impressions on LinkedIn. I built my agency from LinkedIn Content.

Sounds wild, right?

But that’s how Platinum Agency started.

No big ads. No cold calls. No fancy tricks.

Content.

That’s it.

I posted. Showed up. Told my story. Shared what worked. Shared what failed.

People noticed.

The DMs started. First, a few. Then a flood.

Deals closed.

Connections? Out of control.

I hit 10M+ impressions. Almost 22K Followers now.

But here’s the real story:

Content was the launchpad. It got me in the room with people I never thought I’d meet.

Revenue followed. Not overnight. Not magic. But consistent.

1.5 years in, I added outbound services. But content was always the engine.

Now we help founders do the same. We build their LinkedIn presence. We craft the narrative. We make sure the RIGHT people see them.

We tested every tool out there.

But Scripe changed the game for us.

Collaboration is smooth. Ghostwriting for clients is easy. Everyone stays in sync. We deliver faster. We deliver better.

Proud to be an official partner at Scripe now.

Big thanks to Carmen for running the partner cohort. If a co-founder spends time training the expert partners on their product, that's goals imo. 

LinkedIn content is not a side hustle. It’s a growth channel.

You want inbound? You want trust? You want deals?

Start posting.

The best rejection I ever received.

3 years ago, I hit "submit" on an application for VP of Sales.

Tbh, I was overly confident to get that role coming from a Senior Sales Director role. 

I thought I could still do it.

The answer? A firm "No." in the first round. I accepted defeat.

Fast forward to today.

I opened my LinkedIn messages last week, and I had a DM from a VP of Sales asking for my advice on their GTM strategy.

It wasn't the first time this year, either.

It’s funny how life works.
If I had gotten that job, I would have been stuck in one boardroom, solving one company's problems.

Because I didn't get that job, I was forced to build my own path. I was forced to become so good at GTM that the people who wouldn't hire me are now the ones trying to learn from me.

Sometimes a "No" is just the universe pushing you toward a bigger "Yes."

Have you ever been thankful for a rejection in hindsight?

PS: Missing Japan

Sales is evolving faster than ever. Here's where I see it heading in 2026:
 
In the past 5 years I've been watching closely, and here's what's coming for SDRs:
 
1️⃣ The Go-to-Market Engineer emerges. 
 
This hybrid role will master email infrastructure, automation, data enrichment, lead scoring, and copywriting.
 
One person with this skill set could replace multiple traditional SDRs. It might become one of the highest-paying careers in tech sales.
 
 
2️⃣ AI becomes your copilot, not your replacement.
 
Tools like Clay, Instantly, and HeyReach will be essential. But they'll augment human skills, not replace them.
 
The SDRs who learn to leverage these tools effectively will outperform everyone else.
 
 
3️⃣ Content creation becomes non-negotiable. 
 
Building your personal brand on LinkedIn isn't optional anymore.
SDRs who consistently share insights generate inbound leads while they sleep.
 
Your content opens doors your outreach never could.
 
 
4️⃣ The full-stack AE makes a comeback. 
 
As AI streamlines prospecting, we may see AEs handling the entire sales process again.
 
Finding talent who can manage both tech and closing? That's the real challenge. 
 
And it's where the biggest opportunities lie.
 
 
5️⃣ Personalization at scale becomes the standard Generic outreach is already dead. 
Tomorrow's GTM Engineers will blend AI-powered data with human creativity. 
 
The result? Hyper-relevant outreach that actually gets responses.
 
The winners in 2026 won't just be tech-savvy or people-oriented.
 
They'll be both.
 
What skills are you developing to stay ahead of this curve?

Industry Standard: 3 months. My Agency: 9+ months.

Outbound and content agencies are notorious for high churn. Clients sign up, get disappointed by unrealistic promises, and leave after 90 days.

This year, we flipped the script.
Our churn rate is under 5%.

The secret isn't some magic AI tool or a proprietary database. It’s expectation management.

We define success differently depending on the stage of the company:

- Established Companies: We focus on scaling revenue.
- Pre-Seed Companies: We focus on market validation.

If a founder has no Product-Market Fit, I don't promise them leads; I promise them data. I promise to find out if the market actually wants what they are building.

By aligning our goals with reality, we avoid the "disappointment gap"

Does every client stay forever? No. Life happens. Unpredictable stuff happens.
But purely by being honest about what we can and can't deliver, we’ve tripled the industry average for client retention.

Would you rather have a quick sale or a long-term partner?

Multichannel isn’t new. But this update makes it actually usable for lean GTM teams.

I tried to run LinkedIn and email together before.

Pain.

Switch tools. Manual copy-paste. Missed replies. Data everywhere.

Now HeyReach.io talks to Instantly.ai.

No patchwork.

Here is how it goes:

- LinkedIn message goes out first.
- If no reply, Instantly emails next.
- Or flip it. Start with email, Instantly triggers LinkedIn if they open.

No lost leads.

No double work.

Everything connects.

I call this: simple stack, strong reach.

No more "What did we miss?" or "Did the follow-up go out?"

All covered.

I use this flow.

My clients use it.

It saves time. It avoids mistakes.

I wanted this for a LONG time.

Now it is here.

HeyReach 🤝 Instantly

Founders & Sales Leads: Chasing static lists kills your pipeline.

Smart recommendations will change how you sell.

Static lists = dead data.

You don’t need more contacts — you need better timing.

Here’s what happens inside Bizzy:

Define your ICP — one line: “German IT consultancy, 20–100 employees, hiring sales roles.”

Bizzy Agent starts learning. It monitors your criteria and sends you 10–50 company recommendations weekly.

Each recommendation includes why to reach out — funding, hiring, leadership changes, tech signals.

You approve → push to HubSpot or other CRMs → start outreach.

No CSVs, no data crawling, no guessing.

You spend your time talking to the right companies — not filtering spreadsheets.

The secret:

If a company has multiple live signals → Bizzy moves it to the top.

No signals → you won’t see it.

It’s not about list volume anymore.
It’s about signal density.

Want to see the signal framework I use to qualify leads?

Comment “Signal Stack” and I’ll share the Notion playbook.

I burned through 1,000,000+ Clay credits so you don’t have to.

If Clay feels “insanely expensive”, it’s probably not Clay.

It’s your system.

When you treat Clay like magic instead of infrastructure, you burn money.

When you treat it like a system, every credit stretches 10x further.

Here’s what I learned after burning 7 figures worth of credits 👇

1 **Bring your own AI key**

Use your own OpenAI / Gemini / Anthropic key.

Default providers are convenient, but pricey. Your own key often runs at a fraction of the cost per run.

2 **Avoid native sequencers when you’re cost-sensitive**

Build in Clay, then export your table.

Upload to Instantly, HeyReach, or your sequencer of choice for outreach.

3 **Turn OFF auto-run by default**

Always build logic first.

Test 10–20 rows. Fix. Then scale.

4 **Watch credit usage like a hawk**

In table settings, monitor credits per column + total.

Kill or refactor any column that’s quietly draining you.

5 **Bring your existing tools**

Already pay for LeadMagic, Prospeo, Icypeas, etc.?

Pipe them into Clay instead of double-paying for the same enrichment.

6 **Reorder your waterfalls**

Put the cheapest providers first.

Never let the premium ones fire unless the cheap ones fail.

**7 Use external validators**

Tools like ZeroBounce can be cheaper at scale than built-in validation.

8 **Use the Clay DB, DiscoLike + Apify for lists**

Scrape company + contact lists via Apify and Clay’s database.

You’ll get the data you need without burning Clay credits on every lookup.

9 Credit Savers for Clay

How a $10M ARR SaaS GTM Engine Actually Works 🚀

I recently sat down with Nadja Komnenic (Head of Sales at HeyReach.io) to peek under the hood of their Go-To-Market machine.

We often hear about the strategy, but rarely do we get the full list of tools that power the execution.

Here is the exact tech stack HeyReach uses to run a $10M ARR operation, from content to complex outbound.

1. The "Company OS" & Analytics

Notion: Project management & documentation.
Slack: Internal comms + Slack Connect for priority client support.
Fathom: Meeting recordings & auto-follow-ups (a lifesaver for sales).
Analytics: Profitwell (revenue), GA4, GSC, and GTM.

2. The Content & Marketing Layer

Webflow: Website infrastructure.
Lovable: Rapid prototyping for product/web updates.
Customer io: Email marketing automation.
AI Sparring: Notion AI, Claude, and ChatGPT for content brainstorming.
SEO: Ahrefs, Clearscope, and Athena.
Visuals: Xnapper (screenshots) and Gamma (presentations).
Lead Gen: Typeform for partners and ZenABM for ad enrichment.

3. The Outbound Machine (The Heavy Hitters)

LinkedIn Outreach: HeyReach (naturally) + HeyReach MCP (connecting LLMs to personalize lists).
Email Sending: Smartlead & Instantly (campaigns & deliverability).
Data & Enrichment: Apollo (Broad TAM), Clay (complex AI tiering/research/HeyReach email enrichment), and Findymail/Scrapin/Icypeas (reverse lookups).
Intent Signals: Trigify (LinkedIn intent), RB2B, Warmly, and Midbound (website de-anonymization).
CRM: HubSpot.

4. The Glue (Integrations)

n8n
Make
Zapier

The Takeaway: What stands out is the blend of "legacy" stability (HubSpot, Apollo) with cutting-edge AI agents (Clay, HeyReach MCP, Lovable). They aren't spamming volume; they are using data orchestration to make volume feel personal.

PS: Congrats to $10M ARR, to infinity & beyond :)

Is this person even real?

I caught myself asking this on Instagram yesterday. I was looking at an account with perfect photos, perfect captions, and perfect engagement. Turns out, it wasn't a person. It was a GenAI project.

It made me look at LinkedIn differently.

We treat this platform as a safe haven. A place for "real work" and "real connections." But what if the wave that hit Instagram is coming here? And it will just wear a suit and tie.

This isn't a post about fear; it's about opportunity. We have maybe one year left where "just showing up" is enough to stand out.

One year to cement your reputation as a real person who solves real problems. One year before you have to compete with bots that never sleep and never get writer's block.

If you are sitting on the sidelines, waiting for the "perfect time" to start building your brand - this is it. The bar is about to get a lot higher.

Don't let the robots beat you to your own story.

What are your thoughts, will LinkedIn remain a safe place?

5 Instantly workflows that save us 2 hours every day

Mina's Top 3:

1. Done-For-You setup for domains and mailboxes. Instantly handles the whole thing. Domains, mailboxes, DNS. Fully prepped. Warmup starts on day one. Sender reputation stays clean. I don’t lift a finger.
2. Scaling infrastructure the right way. One mailbox = 20–30 cold emails daily. Max 5 mailboxes per domain. That’s it. No brute force. No burned domains. More volume, less risk. Safe scaling is real.
3. Reply-based branching inside campaigns. Filter leads by opens or clicks. Trigger a new sequence for anyone showing interest. It’s smart targeting-no wasted signals. Passive leads turn into active pipeline. I see the results every week.

My Top 2:

4. Instantly Co-Pilot audits my workspace. One click. Fast deliverability insights. I can check campaign health in seconds. Top performers stand out. Underperformers get fixed. No guessing.
5. Slack notifications for replies. Positive replies hit Slack right away. Speed to lead goes up. Dopamine hits too. No more inbox hunting. Every good reply is right in front of me.

Zero stress.
Maximum output.

If you want to scale outbound and stop wasting time, start here.

The hardest part of building a founder brand isn't hitting "publish." It is the mental game that happens before you even write a word.

Many founders stay silent not because they don't have anything to say, but because the fear of judgment outweighs the desire to share.

On this week's episode of the GTM Advantage, Carmen Jenny (Co-Founder of Scripe) argues that the antidote to this fear is a clear system.

She details the "Content Buddy" method, which might be the most effective workflow I have seen for busy founders. Instead of staring at a blinking cursor, you simply record a conversation with a teammate. You then use tools like Scripe to turn that audio into a month of content.

Other key takeaways from the episode include:

The Purpose Framework: Moving from "what" to "why."

Data-Backed Pillars: The 4 content themes derived from analyzing 2 million posts.

Voice-First Creation: How to use voice notes to capture authenticity and kill writer's block.

Carmen reminds us that we aren't chasing likes; we are building long-term credibility.

You can listen to the full episode here: https://lnkd.in/eUsfFV8K

Agent first, human second.

That is the mantra Frank Sondors is using to scale his company to 600+ demos booked per month.

Most companies (about 95%) are still running "human only" GTM motions. But in this episode, Frank breaks down why the economy is shifting toward lean teams that scale revenue without scaling headcount.

We dive deep into the specific playbook he uses to generate massive pipeline volume.

What’s inside this episode:

The "Agent First" Hierarchy: Why you should plug in an agent first, build an n8n workflow second, hire an agency third, and hire a full-time human only as a last resort.

The "Zombie Lead" Strategy: How Frank uses a Voice AI agent to automatically call leads who signed up but didn't buy after 7 days to farm intel and book meetings.

The Human Edge: Why AI still fails at cold calling and high-ticket enterprise deals ($50k+ ACV)—and why he still uses humans there.

10x Your Input: Why most founders are putting up "rookie numbers" and how to use ChatGPT as your business coach to fix your funnel.

If you are a founder or GTM leader trying to figure out where AI actually fits in your sales process (beyond just writing emails), this might be the blueprint.

Listen to full episode here: https://lnkd.in/eMQ56iks

Ever felt like Spongebob with your outreach? Lost. Ignored. Stressed. Under the water?

You work on the list. Refine messaging. Create A/B tests. Hit send.

Silence.

Spam folder.

No replies.

I learned it’s usually deliverability.

Quick fixes:

- Keep emails short (under 100 words)
- No links, images, or HTML
- Use spintax
- Send slow, warm up addresses
- Only your name in the signature
- Validate every email

Still going silent?

If you get 0 replies: Your emails are most likely landing in spam.

PS: To all OGs, what is your favorite episode?

I hit 1,234,576 people and 2,577,212 impressions on LinkedIn this year.

If I had to do it again, I’d do it differently.

Here’s what I’d do now 👇

1️⃣ One clear lane
I don’t try to be “the everything guy”.
I talk to one person about one thing:

👉 B2B founders who want AI-powered outbound + LinkedIn systems that build pipeline without burning their time.

One ICP. One problem. One value path.

2️⃣ Lead with proof, not clever hooks
The flex isn’t the copy.
The flex is the work.

So I anchor posts in real numbers and workflows I actually built – impressions, credits burned, hours saved.
Earned signals > smart opinions.

3️⃣ Engage where it counts
No random “nice post!” comments. (Just kidding, I still support friends with that)
I show up on:

Founders who want inbound from LinkedIn

B2B teams fixing outbound

Operators who care about systems, not hacks

Every comment is a touchpoint with someone I can actually help.

4️⃣ A content mix that builds trust first
Rough ratio:

60% lived GTM stories

30% systems + breakdowns

10% offers

Stories create connection.
Systems create authority.
Offers land because the trust is already there.

Content works like outbound:
One clear ICP. One clear message. One clear system.

I’d rather post 4 sharp pieces a week than daily fluff.

If you’re a B2B founder who wants LinkedIn + outbound to work together (not in silos), DM me.

If you only had 150 shots this week-who would you pick?

Most people panic at LinkedIn’s 150/week cap.

They think more volume means more pipeline.

But volume hides weak targeting.

Spray-and-pray is not a strategy. It’s a liability.

Limits force you to get sharp.

You need to know who matters.

You must watch for real signals.

You have to personalize beyond a template.

You reach only the people who fit your ICP.

That’s a gift.

When you only get 150 shots, you treat each one like it matters.

No more lazy mass requests.

No more “Hi, can I add you to my network?” with zero context.

Here’s what I do:

- I find intent-first leads.
- I stack signals like job changes, content views, and engagement.
- I only hit “Connect” when I see the right mix.
- Cold email handles the big list. LinkedIn is my sniper rifle.
- Every message is 1:1, not a numbers game.

It forces me to focus.

I know every connection is a real shot at a conversation.

No more noise. No more wasted effort.

Want to win on LinkedIn?

Stop blaming the cap.

Start using it.

What’s your favorite targeting signal on LinkedIn?

Want to call every prospect, not just email them? Here’s the system I use to find mobile numbers fast.

Speed matters in outbound.

If I want to reach decision makers, I can’t waste time on bad data.

I use FullEnrich to build hit lists that actually pick up the phone.

Here’s the workflow:

– Start with a name and company domain.
– Drop it into FullEnrich.
– Waterfall enrichment runs across 20+ premium data sources.
– Triple email verification means I don’t burn credits on bounced emails.
– Find verified mobile numbers, not just generic switchboards.

Simple.

Data looks messy. Names flipped, emojis in job titles, weird company names.

FullEnrich cleans it up before I even export.

Now I get direct dials and clean emails, ready for sequencing.

No more calling dead numbers.

No more guessing if the contact is real.

My CRM stays updated and fresh.

I can run outbound at full speed, knowing my hit rate goes up.

Every SDR, RevOps leader, or founder who cares about results needs this.

You want to book meetings, not chase ghosts.

I don’t trust my pipeline to luck or a single data vendor.

With FullEnrich, if the number exists, I find it.

I pay only for what I get-no wasted credits, no fluff.

Outbound gets easier when you work with better data.

#FullEnrichpartner

Brand partnership • Founder @ Platinum Agency | Helped 20+ B2B Companies Scale Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

taplio

The Battle

Ben Sallai

Sönke Venjacob

Followers

Posts

Engagements

Likes

Performance ScoreSönke Venjacob's LinkedIn Performance

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taplio

The Battle

Ben Sallai

Sönke Venjacob

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sönke Venjacob's LinkedIn Performance

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Performance ScoreSönke Venjacob's LinkedIn Performance