The SaaS CFO

The top source for SaaS metrics, finance, and accounting education and templates. The SaaS CFO also offers fractional SaaS CFO services and coaching.

Ben's SaaS templates have been downloaded 100,000+ times and counting.

Founder

Extend

At Extend, we help B2B companies collect cash faster with less manual effort. No more manual emails, Post-it notes, Outlook reminders, and reminders from your CFO.

B2B SaaS finance and accounting teams automate laborious, uncoordinated workflows around account receivables and payment collections. Put your cash collections on auto-pilot and free up staff time.

Co-Founder

The SaaS Academy

The top online and in-person academy teaching SaaS finance and metrics. 3,000+ companies and 15,000+ students enrolled. Join our SaaS community!

Maxio

Maxio helps businesses accelerate growth efficiency with the industry’s only all-in-one billing and financial operations platform purpose-built for B2B SaaS.

Advisor

SaaS Metrics Standards Board

Founding Member

Mobile Solutions

Chief Financial Officer

Cartegraph

Revamped the finance and accounting function for a successful exit to private equity.

Vice President and Chief Financial Officer (CFO)

Provided finance and operational leadership to US subsidiary of German-based RIB Group – a leading global provider of ERP software solutions to the construction industry. Responsibilities include all aspects of finance, accounting, tax, treasury, human resources, research and development, services, and support. Hired to bring structure and process improvements to functional areas and execute US and Canadian expansion plan.

Executive Vice President and Chief Financial Officer (CFO)

Pinnacle Airlines Corp.

While Director of FP&A at Pinnacle Airlines Corp., Ben implemented an improved FP&A structure and process to support a rapidly growing organization.  Within his first year, he sourced and implemented a new planning and reporting system to move away from an offline, Excel-based system.  Through this technology and process redesign, his team reduced Pinnacle’s annual budget season from three to two month and introduced a detailed, monthly forecasting package.  Other improvements included new management performance reporting through monthly close packages, leading to earlier corrective action of operating variances.  With better data and analysis, his team created a new cost and revenue allocation system to determine profitability by product line and a more sophisticated process to bid on RFP’s.  Ben also developed Pinnacle’s first external finance training course in partnership with the University of Memphis.

Director, Financial Planning & Analysis (FP&A)

A.D.A.M., Inc.

As the first financial planning and analysis hire, Ben created many "firsts."  This included a weekly revenue forecast for the CEO using bookings data while applying software revenue recognition standards and a complex financial statement forecasting model.  Ben partnered with product managers on investment decision analysis and product pricing reviews to align R&D and related operating expenses with projected product revenues.  He also decoded customer pricing plans from a previously off-shored process.

Manager, FP&A

The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

WHAT I DO:  I help SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance.  I help companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance.

WHO I HELP:  I help SaaS founders, finance/accounting, and investors.

WHY IT WORKS:  Translating the operational story into consumable numbers is the key to driving corporate performance and understanding the economics of SaaS businesses.

WHAT MAKES ME DIFFERENT: From debits and credits to financial forecasting to M&A, my experience has not just been silo’ed in the accounting or finance track, but both sides of the desk.  My operations background at several airlines has improved my ability to translate operational performance into improved financial understanding and foresight. My on-the-job experience as a SaaS CFO has allowed me to help thousands of SaaS founders and finance teams.

Ben Murray

Innovapptive Inc

Board Member

Sizigi

HUGS

Fenris Digital

FICO®

Reported to the CFO and managed a global Finance team of twenty-five professionals.

* Sales & Marketing: Optimized investment across territory, accounts, solutions, and distribution channels achieving record ACV and ARR attainment while improving Sales Productivity by xx%. 
* Professional Services: Ensured proper scoping, pricing structure, and capacity planning accomplishing margin growth of over $xxM/xxx%. 
* Research & Development: Developed business plans for new solutions resulting in xxx% growth in unit sales.
* Cloud: Drove the Go to Market strategy from on-premise to cloud generating significant ACV and ARR growth of xx% and xx% respectively. 
* Audit: Led Technical Accounting and managed Deloitte & Touché and Audit Committee.
* Valuation: Increased share price from $10 to over $400 resulting in a top 10 stock performance during the 2010s.
* M&A: Led due diligence and integration of 10 acquisitions for over $xxxM.
* Career Progression: Started as a Financial Analyst in 2004 and promoted five times becoming VP of FP&A.

Vice President, FP&A

Intuit

Managed the revenue recognition, financial forecasting, strategic planning, product pricing and marketing offers for the Turbo Tax, Quicken/Mint, and Accounting Professional business units with a combined $1.5 billion in annual revenue during the transition from Desktop to Cloud.

Revenue Recognition Leader

Fair Isaac

Managed eight business units with a combined $225 million in annual revenue and $170 million in annual bookings.

FP&A Sr. Manager

Inavisis, Inc.

Performed intellectual asset valuations using NPV analysis for several Fortune 500 companies including Boeing, Caterpillar, Ford, Honeywell, Kerr-McGee, Kimberly Clark and SAIC.

Sr. Financial Analyst

TD Ameritrade

Account Officer

20 Years of SaaS experience including leading a public company to a top 10 stock performance during the 2010s and scaling a fast-growing start-up backed by Tiger Global & Vista Equity

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The Battle

Ben Murray

Tony Malz, CFA

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