The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

WHAT I DO:  I help SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance.  I help companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance.

WHO I HELP:  I help SaaS founders, finance/accounting, and investors.

WHY IT WORKS:  Translating the operational story into consumable numbers is the key to driving corporate performance and understanding the economics of SaaS businesses.

WHAT MAKES ME DIFFERENT: From debits and credits to financial forecasting to M&A, my experience has not just been silo’ed in the accounting or finance track, but both sides of the desk.  My operations background at several airlines has improved my ability to translate operational performance into improved financial understanding and foresight. My on-the-job experience as a SaaS CFO has allowed me to help thousands of SaaS founders and finance teams.

Ben Murray

Nishchal Dua

VP Marketing @ inFeedo | Mountaineer | Remote Work Evangelist | B2B SaaS & Community

Engineer by education. Marketer by obsession. Founder at heart.

Over the last 12 years, I’ve led product & growth marketing for B2B & B2C SaaS companies across the US, APAC & India - scaling pipeline, building teams, and launching category-defining GTM motions.

Currently spending 2 hours/day (since 2023) experimenting with GenAI, building AI assistants & agents that will re-define GTM playbooks.

From leading 0-1 missions to getting down in the trenches, I do it all:

🚀 Built multi-product & US GTM at inFeedo AI (HR tech) while improving pipeline efficiency with a 10-people team.
🌱 Joined Airmeet as the founding marketer to scale from idea to a global Martech brand, pioneering Event-led Growth (ELG) with 22-people team.
👷🏼 Founded & sold The Remote Work Summit - a global PLG & content-led product with 7300+ remote advocates from Microsoft, Github, Doist, Trello & WordPress. 
🎙️ Interviewed 120+ CEOs, Founders & HR leaders to build a remote work movement from 2016-2020 (pre-Covid).
📓 Program Director at GrowthX, mentoring 200+ founders & growth leaders.
🏅 A Remote Work Influencer by Remote.com (twice).
📈 Led GTM for Rainmaker, Unicommerce (IPOed), and Amadeus in APAC between 2014-2020.
⚙️ Built Fragments - an AI bot that remembered & recalled everything for users, pre-ChatGPT as a side project in 2017.
💰 Built & sold Amicus Shopping Assistant (ecommerce product comparison engine) to Indiqus Technologies in 2016.

Director Of Marketing

Airmeet is an all-in-one platform for marketers, event owners & educators to host interactive virtual & hybrid events that feel as real and authentic as in-person events.

My role includes: 
1. 360^ Brand Positioning & Communication.
2. Digital, Content & Product Marketing.
3. Building the Event-led Growth movement. 
4. Demand & market creation. 
5. Championing a remote-first & transparent culture. 

Airmeet has raised $50M from the likes of Sequoia, Accel, Prosus, RingCentral & others.

Anything & everything needed to make Airmeet the default virtual & hybrid events ecosystem globally :)

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Ben Murray

Nishchal Dua

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