Building the future of tokenized assets
3+ Companies founded. 30+ Applications built. 100+ Companies advised. Product Development, blockchain, and AI expert. 
Benny leads development teams to build emerging tech products.

Minneapolis ✈️ Madison, WI ✈️ Austin ✈️ Miami 📍

Benny Pekala

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Market Communications Manager

Propeller Aero

At Propeller Aero, I was contracted to be instrumental in defining customer requirements, collaborating with cross-functional teams to ensure successful implementation of solutions. This led to a 30% reduction in implementation time. I also assisted in developing sales collateral, improving our response time to customer requests by 20%. My analysis of competitor offerings and market trends contributed to a 15% increase in our product differentiation and market positioning.

GTM Program Engineer

EvolveLAB

As the Director of Revenue Operations, I managed the sales, marketing, and customer experience teams. I created and implemented a 5-year Go-To-Market Strategy, which included planning, roadmap, and systems. I also conducted client-side discovery to uncover ways to implement Machine Learning into their design programs. During my tenure, I increased inbound SQLs from 10 to 60 per month, significantly boosting the company's lead generation capabilities. I also hired 32 team members and launched the company into 2 new verticals.

Director, Sales and GTM Strategy

KATERRA

K2X2 was acquired by Katerra in 2018, and full integrated into Katerra happened in 2019. As the Director of Revenue Operations at K2X2, I analyzed sales data and market trends, identifying new revenue opportunities that contributed to a 30% growth in market share. I developed a data-driven approach to revenue forecasting, achieving a 75% accuracy rate. I also collaborated with cross-functional teams to optimize pricing models and discount structures, resulting in a 10% increase in average deal size.

Director of Revenue Operations

ELEMENTS

At ELEMENTS, I enhanced sales forecasting accuracy by 15% through advanced data analytics tools and processes. I integrated sales enablement tools and technologies, reducing administrative tasks by 30% and enabling the sales team to focus on revenue-generating activities. I also aligned sales strategies with organizational goals in collaboration with marketing and finance teams, resulting in a 20% increase in revenue.

Sales Operations Manager

"In this role, I sold into Enterprise-Level Accounts such as Google, BP, Atlas Copco, Ball Aerospace, and Pepsi. I managed a team of 8 individuals that worked directly with my clients at various stages. I closed $20M worth of new sales, exceeding my quota by 140%, and improved gross profit margin to 28% from the historical 17%.

Enterprise Account Executive

ReeceNichols Real Estate

As a Residential Realtor at ReeceNichols Residential, I conducted market analysis to determine property values, optimize pricing strategies, and enhance listing presentations. I implemented a customer relationship management system (HubSpot) to improve lead conversion rates by 15% and implemented targeted marketing strategies, driving a 20% increase in property inquiries.

Commission Sales Associate

In my role as an Investment Analyst at ReeceNichols Commercial, I conducted comprehensive financial analysis and due diligence on potential commercial real estate investment opportunities, achieving a 10% improvement in investment returns. I prepared investment memorandums and presentations for stakeholders, providing valuable insights and recommendations.

Investment Analyst

Arrow Real Estate Services, LLC

At Arrow Realty Network, I implemented streamlined processes and cross-functional collaboration strategies, increasing customer satisfaction ratings by 25%. I led the development and implementation of a comprehensive CRM system, improving data accuracy by 30% and enhancing sales forecasting. I also conducted market research and analysis, resulting in a 15% increase in market share within six months.

Business Operations Manager

The University of Kansas

As a Research Assistant at The University of Kansas, I delved into the world of data analysis and predictive modeling. I conducted statistical analyses, cleaned and mined data, and assisted in the design of survey instruments. This role sparked my interest in data-driven decision-making and laid the foundation for my future career in sales and marketing.

Political Science Research Assistant

Deckard Custom Homes

As an Assistant Project Manager at Deckard Custom Homes, I streamlined communication channels between contractors, suppliers, and clients, resulting in a 15% reduction in project delays and improved client satisfaction. I fostered collaboration and communication among cross-functional teams, leading to a 20% increase in on-time project completions and to a 10% cost savings on average per project.

Assistant Project Manager

City of Lone Tree, CO

Serving as the youngest elected official in City history, I had the unique opportunity to shape the future of Lone Tree. I utilized Robert's Rules of Order to conduct weekly meetings and created a sub-committee's bylaws and charter. This experience taught me the importance of civic engagement and the power of local governance.

Youth City Council Member and Committee Chairperson

With over 8 years of experience in technical sales, revenue operations, and data analysis, I am a versatile professional who can deliver impactful solutions for complex business challenges. I have a proven track record of increasing revenue, market share, and customer satisfaction by implementing data-driven strategies and optimizing go-to-market processes. 

My passion is to leverage data to drive strategic decision-making and optimize business performance. I have extensive skills and certifications in inbound sales and marketing, data analysis, and machine learning. I have also successfully collaborated with cross-functional teams and clients to ensure successful implementation of solutions. Most recently, I was a GTM Program Engineer at Propeller Aero, where I reduced implementation time by 30%, improved response time by 20%, and increased product differentiation by 15%. I am always eager to learn new skills, share my insights, and contribute to the growth of the organizations I work with.

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Benny Pekala

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