Ben Kaye

SURREAL

Gimme a sec to settle into the role, and then I'll tell you what I've been up to!

Category & Commercial Manager

Spin Tennis App

• Drew up an events plan to add an additional USP and revenue stream for Spin Tennis App
• Creating and hosting events to further engagement within the Spin Tennis Community
• Sourcing venues to deliver an enjoyable experience for Spin members
• Initial events in 2025 have had 100+ attendees with a positive experience and demand for further events

Event Manager

2 Sisters Food Group

Category Manager within the Poultry division, working across a variety of retail customers:
• Responsible for analysis of all protein space & sales performance for a large convenience retailer, helping deliver "the best presentation across the supply base" (retail buyer), resulting in 20% incremental space and additional SKUs worth £m of pounds to the business
• Led and delivered the development of best-in-class insights reporting website, delivering the team’s category insight, in-store reports and data analysis all in one centralised place for customers
• Produced comprehensive consumer insight report to assist retailers in understanding Christmas purchase decisions
• Used data and analytics skills to redesign and rebuild the Co-op Sales Reporting process to give more profound and more powerful insights to the commercial team, resulting in the award of Employee of the Month
• Led the delivery of category insights for BBQ Season 2024, featuring new image-based market maps

Category Manager

Well Fruited

Co-founder of a drinks brand that used product innovation and fun to address the fact that only 28% of adults consume 5 portions of fruit & veg a day.

Some key accomplishments:
• Co-created the first fruit drink made using all of the fruit, designed to maximise fibre and nutrient content, whilst limiting sugar impact
• Bootstrapped the business through initial product testing phases by using self-taught skills such as web design, branding, financial modelling & prototyping
• Sold over 5,000 bottles as part of initial testing phase, through various channels such as D2C, B2B and live events
• 7m video views across TikTok, YouTube & Instagram
•Charted the growth of the brand alongside my insights into what makes a consumer-business stand out

Co-Founder & CEO

Unrest

Participated in the programme to help strengthen the foundations of the business and fuel the growth of the Well Fruited brand.

As part of the programme:
- Refined our Pitch Deck & proposition
-Built out Financial Projections & models
- Refined brand strategy
- Engaged in the wider Unrest community

Entrepreneur at Unrest (London)

Year Here

Working on solutions to societal problems to deliver positive impact and social change.

Mar - August 2021: Population Health Team, Bromley-by-Bow Health Partnership. Projects included:
• Project Best Start: analysing data to build a profile of young people within Tower Hamlets and help inform decisions on how to give every child the best start in life
• Project Ways of Working: delivered a report that assessed ways of working across the Health Partnership, with recommendations on how to improve ways of working across areas such as meetings, project management and document sharing
• Project Talking Food: organised and facilitated sessions around nutrition and healthy diet for local community members to help improve wellbeing, which results in some "life-changing" results

Sep - Oct 2021: Consultant on a project for Guy's & St Thomas' Foundation around equitable and representative employment for the local area

Social Innovation Fellow

Bakkavor

Working across UK & Ireland on one of the UK's largest retailers on multiple fresh prepared food categories.

Role included delivering first-to-market innovation, long-term strategic planning, stakeholder management, building customer relationships and commercial analysis.

Key accomplishments:
• Shortlisted for Bakkavor Group Innovation Awards for work on Post-Launch Review Process
• Led the introduction of a new software tool to deliver faster, more accurate and in-depth sales reporting on a weekly basis to transform the way the sales teams reported on performance, whilst saving countless hours of data collection
• Worked on a bespoke strategy for Tesco Ireland to adapt offerings to fit the market need, resulting in cutting wastage by 20%
• Launched new product ranges across multiple retailers, cuisines and tiers, worth over £10m in annual sales revenue

Testimonials:
• Attention to detail is fantastic and it’s been a great support

Commercial Manager

Managing key retailer accounts across a variety of Fresh Prepared Foods categories to deliver first to market innovation and profitable business growth.

Responsible for Category Strategy, Promotional Planning and International Projects, achieved through cross-functional working and a commitment to innovative and new working practices.

Key accomplishments:
• Improved forecasting accuracy by c.15%pt through the creation and implementation of an analysis tool
• Established a clear set of category information documentation that enabled the team to become category pioneers through easy-to-access information on product & promotional performance
• Grew an e-commerce account 28% YOY, ahead of the growth trajectory for the retailer overall
• Improve margin performance of at-risk lines through Product Development work to recover of £50k p/a

Testimonials:
Ben is a self-starter and is constantly looking at avenues and ways to add value to the business. 
He has proactively volunteered for add on projects and has been working with grit and determination on PLR (Post Launch Review) project which has been identified as a big opportunity.

Account Manager

Part of the Commercial Team, working directly with two of the UK's largest retailers and a wide range of various stakeholders.

Worked across a variety of Fresh Prepared Foods categories on both projects with retailers and supplier-related projects. This has included forecasting, promotional activity, category management and using specific data sources and systems.

Key achievements:
• Winner of Graduate's Graduate Award (2018) for contribution to the business and experience of graduates on the programme
• Won monthly innovation award for leading a project to save M&S over £1m in food waste on their Italian ready meal category

Testimonials:
Ben has made an impressive start to his career at Bakkavor and is a pleasure to have on the team. His approach is humble, respectful, resilient and committed.

Commercial Graduate

Tesco

Primarily working on promotional strategy and ranging across the Plant-Based ranges within Fresh & Frozen. Helping to deliver double-digit growth in one of the emerging areas within the food industry.

Additionally assisted in the delivery of the 2019 Christmas Party Food Range.

Key accomplishments:
• Ranging recommendations delivered possible incremental sale of £31m and £14m margin for Tesco across chilled & frozen ranges
• Ensured timely launch of Christmas Party Food ranges to ensure all lines were correctly executed in-store

Product Analyst

The Holiday Place

Working in the Product Department which involves:
• Dealing with contracts with suppliers
• Content writing for the website
• Using the dedicated software to manage hotel and flight details

Administration Assistant

XpressionFM

I was:
• Head of Marketing at Xpression FM (www.xpression.fm)
• Xpression FM Saturday Sport Show pundit (www.facebook.com/xpressionsportshow)
• Producer of Highly A-Newsing (www.facebook.com/highlyanewsing)

Head of Marketing

💥 MY BACKGROUND
👨🏻‍💻 I work in Category Management across multiple customers, covering insights, sales analysis and consumer trends
🛒 I've worked with some of the UK's largest retailers on their own label ranges, launching over 100 products
📈 Focusing on sales growth, product assortment and category strategy
🍲 Seconded to work for the UK's largest food retailer in supporting the launch of two new brands
🍊Co-founder of Well Fruited; developing first-to-market innovation; a drink with half the sugar of a juice/smoothie, with 4k+ units sold and over 7m times across TikTok, Instagram & YouTube!
🎾 I once won the Junior Tennis Tournament at my local tennis club, so am always up for a game

💥 TESTIMONIALS
▶️ "The guys who created and make the product [Well Fruited] are extraordinary, they fully deserve the success coming their way!"
▶️ "Your ability to spot the smallest details in a giant spreadsheet of numbers is unreal"
▶️ "A deserved winner of Employee of the Month for going above and beyond in helping the team"

Feel free to connect with me to chat...or for a game of tennis 🤝

Co-Founder

Co-founder of a Food & drink brand using product innovation and fun to address the fact that only 28% of adults consume 5 portions of fruit & veg a day.

Some key accomplishments:
• Co-created the first fruit drink made using all of the fruit, designed to maximise fibre and nutrient content, whilst limiting sugar impact
• Bootstrapped the business through initial product testing phases by using self-taught skills such as web design, branding, financial modelling & prototyping
• 6m video views across TikTok, YouTube & Instagram
•Charting the growth of the brand alongside my insights into what makes a consumer-business stand out

Aplusmotion

I founded A+Motion in 2021 with a clear focus to help ambitious brands explain what they do through videos that actually work.

Over the last 4 years, we’ve created 100+ videos for SaaS & Tech companies across the globe.

 Strategy →  Scripting →  Animation

I lead the entire process from idea to delivery.

What we specialize in:

➜ Explainer Videos for SaaS Startups

➜ 2D Animated Explainers

➜ Motion Design for AI Tools & Tech Brands

Results matter. That’s why every second of our videos is designed to educate, engage & convert.

📍 Based in Lahore - building for the world.

Founder 

Upwork

I began freelancing with a simple goal - help brands explain their product in a way people actually understand.

Over the years, I’ve worked with startups, e-commerce sellers & marketing teams across the world to create:

→ Explainer videos for SaaS platforms
→ Sponsored brand content for Amazon listings
→ Product animations for AI tools and DTC brands

75+ projects later, I’ve learned this: 

• clean visuals, a sharp script & smart pacing will always outperform noise.

My work helped founders close deals, boost conversions, and make their products easier to sell & easier to trust.

🎬 This is where A+Motion was born - built 1 frame, 1 client, 1 success story at a time.

🔗 Explore my client work & reviews on Upwork:

https://www.upwork.com/freelancers/~010e47ec2e89856e66

Freelance Motion Designer | SaaS & Tech Video Specialist

Explainer Videos for SaaS & Tech Products | Founder @ A+Motion

I didn’t start A+Motion to “𝐫𝐮𝐧 𝐚𝐧 𝐚𝐠𝐞𝐧𝐜𝐲”
I started it because good products were being ignored.

↳ Not because they lacked features
↳ But because no one knew how to explain them

I saw it happen again and again:

• SaaS founders building smart tools

• Amazon brands launching promising products

• And their videos? Rushed, forgettable, ignored

So I jumped in.
Not to sell.
To simplify.

To turn product complexity into clarity -
and clarity into scroll-stopping video content.

That’s how 𝐀+𝐌𝐨𝐭𝐢𝐨𝐧 was born.

🎬 A lean studio built on:

↳ Clear messaging
↳ Fast execution
↳ No fluff, no filler - just videos that work

What we do:

→ Turn features into benefits
→ Turn demos into dopamine
→ Turn viewers into customers

I lead every project myself - from the first idea to the final export.

Because that’s the only way I know how to do it right.

📍 Based in Lahore
🌍 Collaborating with teams across the world

If your product solves a real problem,
I’ll help you show it beautifully, simply & in 60 seconds or less.

taplio

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Ben Kaye

Awais Akhter

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