Ben Wright

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

VP of Revenue

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

I just bought $300 soccer (football) cleats and it made me realize something wild about AI.

Last week I needed new cleats. 

Started with Claude like any normal person in 2026.

"Best soccer cleats for wide feet under $300"

Got a solid list. 

But here's where it gets interesting.

I didn't buy anything based on the initial recommendations.

Instead, I spent 3 hours on YouTube watching some random guy from Manchester review each cleat. 

Then I hit up r/bootroom on Reddit. 

Only THEN did I pull the trigger on a pair of boots.

Why am I telling you this?

Because everyone's panicking that AI will replace human influence in buying decisions.

It won't.

AI gave me the shortlist. But when it came to buy time? The Youtuber and their affiliate link, that's who got my $300.

I see this pattern everywhere now that I'm in the affiliate space.

People use AI for research. But they buy based on human recommendations.

The guy who wore those cleats in actual matches.
The reviewer who's been testing gear for 5 years.

AI optimizes for efficiency. Humans still buy based on trust.

What's your take - do you trust AI recommendations enough to buy, or do you still need that human validation?

#ai #affiliate #ecom

Revenue @ Levanta - On a campaign to get Americans to say football instead of soccer!

RevOps might be the most underrated hire at a scaling SaaS company.

I'll die on this hill.

Here's why it matters so much from a leadership seat: early-stage startups almost always operate in "growth at all costs" mode. 

The result? A CRM that has a lack of accurate data.

And here's the thing — for your AEs and CSMs, it doesn't feel like a problem. They know their deals. They know their accounts. The chaos lives in their heads and that works fine... for them.

But from the top down, it's a different story entirely.

When your CRM is a mess, two critical things break:

Forecasting becomes guesswork. You're committing numbers to the board based on vibes and pipeline stages that mean different things to different reps. 

You lose the ability to course-correct in real time. Clean data shows you what's actually working. Which sequences are converting. Where deals stall. What's changed in the last 30 days. Without it, you're flying blind — and by the time you spot the problem, you've already missed the quarter.

RevOps isn't a "nice to have when we're bigger" role.

It's the hire that lets you actually see what's happening in your business and move fast enough to do something about it.

If you're a fast-growing startup without a RevOps hire, you're not just disorganized.

You're making guesses about your business, that will come back to bite you later.

#RevOps #SaaS #SalesLeadership

Sco Ducks!

That is all today!

🙏 🦆

Heartland Mutual Insurance

Instituting a project management governance framework. PM on P&C and CyberSec projects.

IT Project Manager

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/Alliance/Business Development leaders.

Member

Comb Consulting Inc.

Comb helps Series A-C companies structure and launch winning partner programs. Program assessment and PRM process design & configuration. 

PARTNERNOMICS Certified Orchestrator. Strategic Partner Leadership Professional (SPLP). Impartner PRM certified.

President

Definity

Built a Corporate Services PMO. Recruited, onboarded, cultivated top-tier construction and engineering project managers. 

Introduced project execution and governance standards. Delivered a formalized project lifecycle with milestone reporting and templates, Reduced project friction and completion time.

Program Manager

eSentire

Managed a team of Salesforce, NetSuite, Marketing Automation, and ServiceNow developers and system administrators to drive business growth.

Led Salesforce CPQ project, streamlining operations and decreasing processing time.

Delivered a Channel Partner program and platform assessment. Configured Impartner PRM to demonstrate streamlined partner journeys.

Manager, Business Systems Solutions, Business Operations, Analytics & Reporting

Managed the ServiceNow platform implementation. (business analysis functions, vendor demonstrations, contract negotiations, CapEX/OpEX calculations, internal stakeholder management, etc.).

Built a high-performing team of business and data analysts, and a ServiceNow system administrator to facilitate the smooth implementation of the platform.

Senior Business Analyst

Sun Life Financial

Managed requirements activities for strategic, operational projects. (global roll-out of ServiceNow, OneSpan/e-SignLive). Internal transfer from IT to business operations.

Business Consultant, Cross Business Unit Projects and Solutions

Procept Associates Ltd.

Instructed accredited Business Analysis certificate courses at recognized Canadian Universities (University of Toronto, University of Waterloo, Simon Fraser, Dalhousie, University of Calgary).

Led an Enterprise Strategic Analysis BA certificate course for nine years at the University of Waterloo, resulting in a 95% student satisfaction rate and a 98% pass rate for certification exams.

Transformed private clients' business analysis capabilities with tailored training programs.

Instructor-BA/Consultant

CUMIS

Senior IT Business Analyst

Horizant

Client engagement, stakeholder and requirements management, testing, and implementation for the ARCHIBUS® IWMS and FieldFlex® mobile platforms. ARCHIBUS-certified in the Space Management domain.

Sr. Business Analyst/Implementation Consultant

IIBA

VP Prof Dev and Certification

IT Program & Project Manager, Business Analyst driving process automation & digital adoption. Strategic Partner Leadership Professional (SPLP).

Career IT program/project management and business process & systems analysis professional focused on SaaS/XaaS platform and application implementation, integration, and end-user technical training.

I've managed small to multi-year, enterprise-level SaaS projects and/or requirements activities for Series C to Fortune 500 financial organizations in New York, Toronto/GTA, and Waterloo Region. I implemented ServiceNow at two companies including end-to-end management at one: business case development, vendor contract management, PM/BA, and hiring of a team to manage the platform.

I've led a technical team managing core RevOps platforms (NetSuite, Salesforce, ServiceNow), marketing automation solutions, and a partner relationship management platform.

As a software trainer, I've taught hundreds of end-users on multiple software applications, as well as business analysis certificate courses through recognized Canadian universities' professional development programs.

And at my core, I'm a strategic partnerships professional.  Collaborating with my Internal, cross-functional teams and external stakeholders and clients. I'm laser focused on implementing process automation, encouraging digital transformation and adoption, and delivering solutions that deliver process efficiencies, stakeholder value, and shareholder results.

My skill set includes (and continues to expand):
-Enterprise-level program and project management
-Insurance and Global Custody platform implementations, integrations
-Forecasting, budgeting
-Operations team management
-Data & workflow process analysis, modeling and re-engineering
-Strategic business analysis (business case development, RFI/RFQ/RFP)
-System configuration (Salesforce, Impartner PRM)
-Technical, functional, and user training documentation
-Training and facilitation.
-Leading, mentoring, coaching
-Vendor management and contract negotiation
-ITSM, problem/incident/change management
-IWMS, CMMS, asset lifecycle management

I am passionate about connecting people with technology and facilitating their journey towards application proficiency. I'm driven to problem solve, provide guidance, and build processes that enhance efficiency and productivity, reduce complexity, and facilitate user adoption.

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The Battle

Ben Wright

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The Battle

Ben Wright

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Wright's LinkedIn Performance

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