Ben Wright

Sendspark

VP of Revenue

Head of Growth

Strategic Advisor

Sidekic.ai

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

Co-Founder

Partner Fuel

Fractional support for partnership teams.

Providing:

- Fractional leadership
- Fractional marketing support
- Program Design

Founder

Gated

Helping with partnership and channel strategy.

Strategic Partnership Advisor

TestBox

Check out the new way to buy software at www.testbox.com

Help Scout

Building out the partnerships program at Help Scout.

If you need a best in class customer support tool, send me a message!

Director of Partnerships and Business Development

Partnership Leaders

Member

GoGive

Co-founder & CRO

BrainStorm Inc.

Director Of Strategic Partnerships

Overseeing sales & process strategy to enable our partners to succeed.

Senior Manager, Strategic Partnerships

Team lead, responsible for a team of Customer Success Managers.

 Delivering value, by helping customers to realize their investment & achieve maximum ROI in the Microsoft stack.

Customer Success Team Lead

Oversaw a large enterprise book of business totaling $2.5 Million in the New York Metro territory.

Renewal rate of 105% in 2019.

Clients include S&P Global, Mars, Tiffany & Co.

Customer Success Manager

Babcock International Group

As a senior operations manager my role is to act as the lead  manager for the entirety of Heathrow Airports baggage system operation. 

Responsible for a team of 70+

Senior Operations Manager

Consultant, covering several different revenue operation type roles, including Business Enhancement Lead for the Metropolitan Police.

Business Enhancement Manager

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

CATAPULT CONCEPTS

Senior Partnership Executive within strategic marketing and communications firm with expertise in partner management and recruiting, partner marketing, partner programs, demand/lead generation, direct marketing, channel marketing, advertising, and public relations services. Successfully captured and serviced multiple Fortune 500 corporate accounts
• Have launched alliances with Salesforce, Microsoft, AWS, Box and others both building the partnership relationship, establishing regular cadence and building out marketplace listings
• Oversee global branding, channel/partner marketing, and demand/lead generation programs for clients of all sizes. 
• Manage sales cycles and funnel transparency between clients and partners
• Responsible for the development and the deployment of multi-touch, global partner-led demand generation campaigns in multiple industries for direct and indirect models
• Develop efficient Partner Recruitment and Enablement programs to get new partners generating revenue quickly
• Help manage partner sales cycles and revenue pipelines as well as transparency between vendor and partner
• Developed a strategic mix of lead/demand generation, telemarketing, prospect qualification, and sales incentive programs.  Interactive Email Marketing Software knowledge which includes Marketo, Hubspot, and Eloqua
• Designed nurture marketing initiatives by establishing a solid referral program with incentives for clients’ current customers and partners.
• Concentration in Technology, Hospitality, and Automotive with successful strategic marketing and channel development programs for a variety of companies in all areas
• Clients have included: Citrix, EMC, TradeCard, Buurst, Swiftlane, Aplicor, Samsung Electronics America, Inc., Miller Brewing Company, Heineken USA, The Boston Beer Company, Bennigan’s Restaurants, Applebee’s Restaurants, Republican Party of Florida, Scranton Financial Group

VP of Strategic Partner Management & Development

• Restructured and managed a new Salesforce partnership as an ISV AppExchange partner (formally OEM)
• Initiated a new Technology Partnership with Box and drove enablement sessions for the Box Sales Teams to gain momentum toward revenue in the fastest manner possible
• Managed an ongoing partnership with Microsoft as the focus switched to the new retail team structure 
• Initiated partnership motions with AWS and guided the company through the technical review to active partner status.
• Managed inbound partner inquiries and varied initiatives for the partner program as a whole
• Provided all reporting back to executive leadership to track the progress toward a revenue-generating partner ecosystem

Director, Strategic Alliances - Bryj Technologies

• Restructured and relaunched partner program to drive new revenue through the growth of the partner network
• Instituted the first outbound efforts to recruit new partners to the Swiftlane Channel Partner Program
• Signed 8 new partners in the first 60 days with 2 of those partners closing significant deals within the first month
• Establish an influencer partner program to drive new awareness of the Swiftlane product in pre-construction verticals (GC’s, Architects) 
• Presented to over 450 individuals from over 100 different firms resulting in a dozen lead opportunities with pre-construction bids for the Swiftlane product
• Revamped lead management process and sales process to establish efficient hand off of leads from marketing to sales
• Implemented Hubspot to generate the first measurable inbound marketing efforts for the company as a whole
• Coordinated the integration between Hubspot and SalesForce to get all leads properly managed within SalesForce with a new sales process
• Working hand in hand with the company management through the fund-raising reporting and recording process to maximize the partner ecosystem through the company’s funding efforts

Senior Director, Partner Programs & Partner Marketing - Swiftlane

• Responsible for the growth of Buurst’s business through the development and growth of existing and new partner programs designed to increase the partner revenue driven through the partner ecosystem
• Recruited to formalize the channel partner program, recruit new partners, and enable existing 
• Oversee the process of building out strategic Partner Business Plans including marketing and sales initiatives to drive more business
• Liaison between marketplace reps for both the AWS Marketplace and the Azure Marketplace to maximize our exposure and leverage all marketing activities available to us as a vendor in those marketplaces
• Delivering creative partner-led demand generation programs to drive more leads to our top-tier partners
• Working hand in hand with the company management through the pre-IPO reporting and recording process to maximize the partner ecosystem through the company’s funding efforts
• Instituted the first outbound efforts to recruit new partners to the Buurst Channel Partner Program

Senior Director - Global Partner Programs - Buurst

Blue Prism

A publicly traded company, Blue Prism (AIM:PRSM) created the Robotic Process Automation (RPA) space! We are the market leader and #1 innovator in the industry, together with our partners we deliver the world's most successful Digital Workforce. 
• Responsible for the growth of Blue Prism’s business in the Americas through the growth, management and development of current and new Partner Marketing efforts across all partner types
• Managing a team covering all Partner Marketing planning and execution for the Americas
• Responsible for a Partner Marketing budget in excess of $1 million annually
• Oversee the process of building out strategic Partner Marketing plans with each partner to capitalize on the partner’s specific vertical strengths in a way that will benefit Blue Prism through partner revenue
• Liaison between the Partner's Marketing personnel, Blue Prism Partner Managers and all other Blue Prism marketing departments for one vision and seamless execution of Partner Marketing efforts
• Delivering vertically focused Partner Marketing Success in the world of AI and Intelligent Automation, driving revenue growth across the Blue Prism Partner Network.
• Working hand in hand with the ISV, Channel and GSI GTM Sales Teams to develop strategic marketing plans and execution to drive revenue opportunities through our delivery partners
• Helped incubate and introduce the P3 (Partners, Partnering with Partners) model through regional events which helps deliver combined software solutions via developing/growing Strategic Platform Partnerships with Microsoft(Power Platform, FLOW, BI, Industry Accelerators), AMBG(Accenture Microsoft Business Group), SAS, Appian, ABBYY, Oracle, SAP, Bizagi and more

We are the market leader and #1 innovator in the industry, together with our partners we deliver the world's most successful Digital Workforce.

Director of Alliances & Channel Partner Marketing - The Americas

Blackbaud

Responsible for the growth of Blackbaud’s business through the growth, management and development of current and new Technology Partnerships and Strategic Alliances.  Coordinating the build and launch of the Blackbaud Partner Marketplace where Technology Partner products and solutions will be marketed directly to the Blackbaud customer base.  Working towards increasing Blackbaud’s market share and revenue growth through the expansion and maturing of the Blackbaud Technology Partner Ecosystem
• Structured and launched several new technology partner programs including developing the terms & conditions of these programs and the enablement pieces needed
• Recruited and Onboarded new technology partners into the program
• Managed the onboarding and Enablement of all new partners to the program
• Managed the partner sales cycles and revenue pipelines to drive business benefiting both Blackbaud and the partners
• Oversee partner marketing program to market To, With and Through the Blackbaud Partner Network to support business growth and promote wider adoption of Blackbaud Partner products/solutions
• Built strategic GTM planning and partner marketing relationships with technology and channel partners to drive pipeline
• Partner with corporate marketing and product management and marketing to drive GTM strategy and demand generation initiatives to and through global partners
• Assisted with the launch of an online marketing platform enabling Partners to use Blackbaud syndicated content for web, email, and social media which resulted in a significant increase in partner marketing activity
• Generated the first-ever partner revenue for Blackbaud through referral agreement executions and program fees
• Year over year over-achieved on partner population growth and productivity with 6X growth
• involved in the strategic planning and release of Blackbaud’s new SKY API’s to technology partners along with enabling their integration development

Strategic Partner Manager – Technology Partners

World Association of Natural Disaster Awareness & Assistance

Established a Not-For-Profit corporation with the mission of educating children on natural disasters and providing disaster relief to those affected by natural disasters.
• Incubated original concept and business plan along with charitable programs to be offered. 
• Successfully carried out the 501(c)(3) application process to obtain proper designation from the IRS for tax-exempt status.  Received 501(c)3 designation in under 45 days.
• Registered the organization with all the appropriate government offices such as the Department of Agriculture & Consumer Services in order to legally solicit contributions. 
• Signed several partnership agreements with other charitable organizations including the Red Cross and the Robin Hood Foundation for fundraising and relief effort support
• Consulted and supported the start-up of two new local charities along the New Jersey Shore – partnered with them during their start-up phases and carried them through to their own 501(c)3 designation 
• Formulated the fiscal year budget including operating expenses, estimated contributions, office expenses, and forecasts.  Created and wrote program initiatives and goals.  Developed marketing materials to cultivate awareness of WANDAA
• Created Logo and launched a website, Facebook page and twitter account for the organization.  Developed and implemented SEO programs to drive traffic to the website and create awareness of the organization.
• Raised just under $50,000 for Japanese earthquake/tsunami victims, coordinated volunteers and supply delivery to affected areas
• Raised just under $300,000 for relief efforts along the New Jersey and New York shoreline since Hurricane Sandy
• Developing primary program to educate children on natural disasters; what they are and how to survive them in a series of children's books

Founder/Executive Director/Volunteer

Advisors' Academy

Reporting directly to the CEO, I have been brought onboard to spearhead a re-branding in order to posture the company for rapid growth in 2013 & 2014.  Building an internal marketing team in order to expand the companies marketing fulfillment for it's partners while improving outbound marketing to improve the acquisition of new partners .  A major addition to the lead generation efforts has been the implementation of Eloqua as the email marketing software to further develop the marketing efforts of Advisors' Academy
Established Internet Marketing Organization (IMO), also referred to as a FMO in the financial industry entering into an aggressive growth initiative.
• Reporting directly to the CEO providing C-Level marketing management and partner development strategy.
• Responsible for building and executing new partner recruitment marketing plans to initiate aggressive growth of the company
• Build an internal marketing department for driving strategic co-marketing plans To, With and Through the existing and new partners
• Responsible for strategic planning, creation, and successful delivery of marketing programs to assist top partners in accelerating their revenue
• Develop on-going enablement and education for existing partners to drive engagement and retention
• Re-brand the company and build the internal resources to support the new growth initiatives
• Implemented Eloqua E-mail Marketing platform in order to develop an aggressive interactive demand generation strategy that has increased the response rates by over 300%
• Increased new partner acquisition in 2013 by 400% over previous year

Director of Marketing

Aplicor

Senior marketing executive for global B2B Cloud CRM software company. Responsible for all global marketing personnel, website operations, online/digital campaigns, channel marketing and annual marcom budget. 
• Lead overall marketing during product re-launch and company branding makeover including website
• Spearhead the development and execution of a comprehensive, integrated branding and marketing strategy to secure the company’s market share position and move effectively into domestic and global markets with its latest product offering
• Responsible for planning and execution of strategic marketing programs to drive sales targets across Technology Partners, Systems Integrators, VARs, SaaS/Hosting Partners, Solution Providers and Distribution Partners
• Created custom co-marketing and partner-facing materials such as communications, sales tools, campaign assets, incentives and offers and marketing enablement tools
• Developed demand/lead generation systems for strategic partner use
• Achieved record-setting lead generation and sales growth in overall business unit
• Increased qualified lead flow by 400% via multi-touch, online and traditional direct marketing campaigns 
• Enhanced conversion rates by 40% by implementing marketing automation and lead scoring/nurturing technology  
• Designed and Implemented new partner program
• Initiated multiple distribution agreements with Synnex and TechData and coordinated being a launch partner for both distributors cloud based marketplaces

Director of Marketing & Channel Development

Dealer Auto Exchange & Finance

Held several senior level positions throughout a dynamic growth period of a set of partnered corporations, which included an established independent automotive dealership and finance company.
• Increase annual sales with the use of new and under utilized channels consistently
• Grew annual gross revenues from $2M to $9M in just under 4 years for dealership
• Grew finance portfolio to over $1.5 million
• Signed multiple partner agreements to posture finance company as go-to finance company for several large franchise dealerships
• Streamlined operation costs to adapt to slowing economy and redistributed marketing expenditures to improve company’s exposure
• Improved risk position within the finance business while increasing overall returns

VP of Sales & Marketing

THIES DISTRIBUTING

Senior marketing executive hired to develop and drive all aspects of the integrated marketing campaigns for all national brands within the Thies Distributing Portfolio. Accountable for national and local promotions as well as channel market analysis; along with the designation and execution of distributor planning activities for the industry business.
• Developed various strategies to communicate initiatives and execute action plans at targeted distributor accounts, designed to build relationships and to strengthen valuable associations within the company’s channels to market.
• Responsible for driving the strategic planning, creation, and successful delivery of marketing programs to assist top partners in accelerating their revenue.
• Create custom co-marketing and partner-facing materials such as communications, sales tools, campaign assets, incentives and offers and marketing enablement tools.
• Designed and implemented a company website to showcase the companies products and improve employee communications.  Established several SEO programs to gain awareness of the new website.
• Responsible for the ongoing development and implementation of the partner programs.
• Oversaw an internal print production department that produced all visual point-of-sale pieces used in the South Florida Territory
• Helped coordinate national advertising programs for brands with local, corporate level markets.  Planned the development and circulation of communications of these programs around the corporation and customer base.  Present the message internally in a dynamic manner to generate excitement and motivation on a corporate level
• Managed agency relations and project management
• Built internal marketing department from 2 to 8 staff members while managing a marketing budget of 1.2 million dollars
• Authored print, radio, TV and online media that garnered multiple industry awards for creative excellence

Marketing Director/Channel Marketing Manager

Throughout my career, I have been exposed to a rich set of experiences across sales, partnerships, management, marketing, operations & strategy.  I have learned from incredible leaders who have helped pave the path of my success and I have had the opportunity to lead and manage great people in both corporate, startup and public companies.

I am a senior marketing & management executive with proven ability in global, strategic partner marketing & management, partner recruiting & relationship management, program development, partner sales enablement and revenue growth through partners.  I possess a well-documented understanding of company’s technology & business partnering value to drive recruitment, enablement, awareness & revenue growth for global technology companies and their partners through partner management and partner marketing.  I have demonstrated success in the execution of strategic partner programs, management and marketing that has driven sales targets across technology partners, system integrators, OEM’s, VAR’s, SaaS/Hosting partners, Solutions Providers and Resellers.

I’m known as a results-driven, hands-on people leader and consistent top performer who can pull a team together to focus on common goals to create measurable results.  My peers consider me a strategic thinker who is innovative and creative.  I have proven effective in spearheading projects to completion and guiding campaigns throughout the creative and approval processes with a focus on delivering bottom-line results.

I'm a successful team player with a documented execution of intrapreneurship and proven leadership experience in channel building and go-to-market strategies, as well as all vehicles of Marketing - social, online, events and lead development and analytics, I have made partnering a passion throughout my career.

Entrepreneurial soul + Intrapreneur heart + Operational mind

"Alone we can do so little; together we can do so much." - Hellen Keller

Intrapreneurship
In-tra-pre-neur-ship (n) 1. Successful adaptation of entrepreneurial attitudes and strategies inside of a bureaucratic organization.  2. Implementation of start-up practices within a large organization, producing valued innovation.

Specialties:
Global Marketing & Channel Strategy
ISV partnering strategy & development
Partner programs & strategy
Demand Generation programs
Field & Channel Readiness
Partner development
Partner marketing
Multi-Channel Go-To-Market planning & programs
Partner & Internal communications

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Ben Wright

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