Ben Wright

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

VP of Revenue

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

I just bought $300 soccer (football) cleats and it made me realize something wild about AI.

Last week I needed new cleats. 

Started with Claude like any normal person in 2026.

"Best soccer cleats for wide feet under $300"

Got a solid list. 

But here's where it gets interesting.

I didn't buy anything based on the initial recommendations.

Instead, I spent 3 hours on YouTube watching some random guy from Manchester review each cleat. 

Then I hit up r/bootroom on Reddit. 

Only THEN did I pull the trigger on a pair of boots.

Why am I telling you this?

Because everyone's panicking that AI will replace human influence in buying decisions.

It won't.

AI gave me the shortlist. But when it came to buy time? The Youtuber and their affiliate link, that's who got my $300.

I see this pattern everywhere now that I'm in the affiliate space.

People use AI for research. But they buy based on human recommendations.

The guy who wore those cleats in actual matches.
The reviewer who's been testing gear for 5 years.

AI optimizes for efficiency. Humans still buy based on trust.

What's your take - do you trust AI recommendations enough to buy, or do you still need that human validation?

#ai #affiliate #ecom

Revenue @ Levanta - On a campaign to get Americans to say football instead of soccer!

RevOps might be the most underrated hire at a scaling SaaS company.

I'll die on this hill.

Here's why it matters so much from a leadership seat: early-stage startups almost always operate in "growth at all costs" mode. 

The result? A CRM that has a lack of accurate data.

And here's the thing — for your AEs and CSMs, it doesn't feel like a problem. They know their deals. They know their accounts. The chaos lives in their heads and that works fine... for them.

But from the top down, it's a different story entirely.

When your CRM is a mess, two critical things break:

Forecasting becomes guesswork. You're committing numbers to the board based on vibes and pipeline stages that mean different things to different reps. 

You lose the ability to course-correct in real time. Clean data shows you what's actually working. Which sequences are converting. Where deals stall. What's changed in the last 30 days. Without it, you're flying blind — and by the time you spot the problem, you've already missed the quarter.

RevOps isn't a "nice to have when we're bigger" role.

It's the hire that lets you actually see what's happening in your business and move fast enough to do something about it.

If you're a fast-growing startup without a RevOps hire, you're not just disorganized.

You're making guesses about your business, that will come back to bite you later.

#RevOps #SaaS #SalesLeadership

Sco Ducks!

That is all today!

🙏 🦆

Harry Atkinson

Let 2026 begin! For the first time in a long time, I was able to take a real break over Christmas and prepare for the year ahead. 

On reflection, last year was the toughest year I've ever experienced (and I limped to the finish line). But I'm glad it happened. 

We ended up surpassing all of our targets and we are entering 2026 in the strongest position we've ever been in.

• 100% YoY ARR growth
• + 126% ARR per head
• + 248% Average ARR per Customer 

I'm incredibly excited to share more of Sensat's and my personal journey this year. We have a lot of BIG announcements coming up.

#launch #2026

Co-Founder and Chief Customer Officer @ Sensat

Sensat and National Grid have been shortlisted for "Digital Innovation in Productivity" for our rapid deployment of Digital Twins for emergency vegetation analysis and response.

The joint innovation has already improved safety, saved time and increased the network uptime

We're up against stiff competition, but confident of the win due to the significant impact this innovation has had already across the network

Ready to get the penguin suits dusted off Shaun Mclaughlin Wayne Steel?

#award #finalists #dcw

Kicking off 2026 with a BANG! 

The Sensat team gathered this week at Shoreditch Treehouse to set our strategy for the year ahead

The team we have built at Sensat is world class. Both in terms of skills but also culture. Getting everyone together is always energising! 

We also wanted to get an outside perspective on high pressure, risk and goal setting. 

That's why we brought in Oli France who gave an inspiring talk on his experiences as an e̶x̶h̶i̶b̶i̶t̶i̶o̶n̶ expedition leader and how the "world-class basics" he practices on mountains and frozen lakes, can be translated into our culture.

Now to get to work! 

#kickoff #team

Say hello to Sensat's newest team members 👋 

We've had the pleasure of welcoming Jad Maqdah, Hannah Chidgey, Sam Faulconbridge, Nick Gardiner and Max Albos to the team over the last couple of months. 

New people always bring fresh ideas and energy that is infectious to the rest of the team

Oh btw, we're hiring! https://lnkd.in/e7-PEfpZ

Sensat is exhibiting at 𝗗𝗜𝗦𝗧𝗥𝗜𝗕𝗨𝗧𝗘𝗖𝗛 𝟮𝟬𝟮𝟲 in San Diego

We're excited to meet new customers and showcase the work we're already doing with National Grid on the East Coast

We are opening our first US office, giving us a permanent presence for our US customers. This will be our first industry event as part of our expansion into the region! 

Team attending: 
Ian Black 
Henry Wigston 
Jack Stimpson 
Chris Mackintosh 

Please connect if you'd like to have a meeting and demo!

#DTECH #DTECH2026

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Wright's LinkedIn Performance

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