Ben Wright

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

VP of Revenue

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

Influ2 is a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant messages to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts.

With Influ2's person-based ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey.

Here’s how Influ2 helps B2B businesses turn ads into their ultimate sales multiplier:
• Run person-based ads in sync with sales.
• Gain transparency between sales and marketing.
• Track revenue impact from the first touch to a closed deal.

Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave. Capgemini, Chargebee, Hexaware, and hundreds of other enterprise and mid-market accounts use person-based advertising to generate and close the pipeline.

Chris Murray

Two years in at Influ2 and my biggest learning has been unlearning. 

Not just for myself, but the agencies we speak to every day.   
When you’re building in a category that challenges how B2B marketing has operated for years, you’re not just introducing a product.

You’re asking for partners to rethink how they plan, measure, & prove impact for their clients. 

And that’s uncomfortable. Because most are still wired for scale:

👉🏻 More reach
👉🏻 More clicks
👉🏻 More visible activity

Those metrics are familiar, they're easy to report, they feel safe. 

But contact-level ABM asks for something different, a shift in focus.

👉🏻 From anonymous volume → to known buying groups
👉🏻 From campaign metrics → to stakeholder influence
👉🏻 From surface level account-level engagement → to specific, contact-level alignment inside an account

That’s not a small adjustment. It changes how agencies scope programs, define success, and show marketing’s role in revenue.

The question isn’t:  “How much engagement did we drive?”

It’s:  “Are the right people inside the right accounts moving closer to a decision?”

The best part of the last two years hasn’t just been growth.... It’s being surrounded by people (Internally & partners) willing to challenge conventional thinking.


For those running ABM programs inside agencies - How do you prove buying group influence inside your ABM programs today?

Partnerships at Influ2 - Helping shape the future of ABM.

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Ben Wright

Chris Murray

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taplio

The Battle

Ben Wright

Chris Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Murray's LinkedIn Performance

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Performance ScoreChris Murray's LinkedIn Performance