Ben Bailey

Gett

Leading growth for London’s Black Taxi App.

VP of Marketing

Freelance | Self-Employed

Start-ups grow faster with my help 🤓 🚀 

High-intensity programs designed to get founders their first customers faster.

Recent wins:

- Grew a startup from zero to £300k monthly revenue in 6 months through Meta ads
- Found a scaleable and profitable growth channel in a competitive Fintech environment
- Helped an international start-up break the UK market by discovering their audience through creative 

Need help figuring out your growth levers? DM me.

Startup growth consultant

LiveMore Mortgages

Led growth in the fight against financial exclusion for the over 50s with groundbreaking new mortgage products.

- Record B2B growth while reducing acquisition cost by >75% through strategy revamp
- Built B2C funnel from scratch, with a creative-led approach, reaching profitability in two months and consistent month-on-month growth

Marketing Director

Even

Founding team, leading the marketing and sales function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Chief Marketing Officer

Nested

Head of Brand, and later the marketing function at PropTech disrupting the home selling process. 

Covering brand, acquisition and nurture in our mission to build the modern way to move. Notable projects: brand positioning and messaging, creative development and execution across TV, Radio and Social Media.

Nested is led by GoCardless founder Matt Robinson.

Head Of Brand

Studio British

Founder and Marketing Director covering brand, acquisition and customer experience in our mission to slow down fast-fashion. 

studiobritish.com is the home of luxury British fashion.  Successfully launched an MVP with sales to 25 countries and an industry high average order value. Responsible for wide ranging business and marketing strategy through to delivery across channels such as ppc, SEO, social and partnerships.

MyBuilder.com

Part of management team for online marketplace, I led marketing, in charge of acquisition and lifecycle for B2C and B2B. 

MyBuilder.com is an online marketplace dedicated to helping homeowners find quality tradesmen. Since joining we've enjoyed fantastic growth, currently helping 50,000 tradesmen to win work with 90,000 homeowners posting jobs each month.

Player-manager of the marketing function at MyBuilder, reporting to the CEO, with 5 direct reports. Covered a variety of disciplines; strategy, above the line creative development, media planning, agency management, paid search, SEO, content, social media, events, copy and email marketing to name a few. 

Successfully grew the team to help MyBuilder grow significant awareness through use of TV, OOH and PR. We're now the fastest growing company in our space on-track to become the first place a homeowner will think of when they need to hire a tradesman.

Marketing Lead

Zipcar

Grew the newly-established HR function by developing process and structure around recruitment within Zipcar. Developed and took charge of end-to-end recruitment for roles across all disciplines at all levels of seniority.

Talent Acquisition Manager, UK & Europe

Delivered an excellent level of customer service to our membership base of 100,000 of London members, responsible for managing and training the team, high level complaint resolution.

Customer Service Manager

Universal Music Group

Two hit UK singles, big in Japan. Highlights included playing Glastonbury and Brixton Academy, Q Magazine cover story and runner-up single of the week in NME. Several tours including the UK, Europe and the Far East. Occasionally get noticed in the pub.

Musician

Growth 🚀 Marketing 🤓 Start-ups💪🏾

📈 Growth for start-up and scale-ups
🤝 Hands-on people leader
❤️ I build brands people love

I fell into start-ups by joining a shabby outfit above an industrial garage in South Wimbledon, then known as Streetcar. That business exited to Zipcar which eventually sold to Avis for a cool half a billion.

At MyBuilder, it became clear marketing was the function where I could add most impact. We grew that business and exited to IAC (Expedia, Trivago). 

Since then I’ve worked with and advised multiple companies in growth and marketing, with roles like Head of Brand, Head of Marketing, Marketing Director and Chief Marketing Officer. 

I love a bit of stradegee, but will never get tired of hands-on building, whether it’s creative, copywriting, PPC, SEO or paid search. 

Leading the marketing function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Tartan Scarf Co.

Continuous consultation on TSC’s performance marketing operations, with a focus on scaling profitably through better data and smarter execution.

Designed and optimised conversion tracking frameworks across Google, Meta, and other paid channels to ensure accurate attribution.

Implemented and maintained cookie consent compliance while preserving measurement integrity.

Provided ongoing strategic guidance on performance marketing operations, enabling TSC to scale revenues efficiently and sustainably.

Partnered with internal teams to align data accuracy, campaign optimisation, and compliance, ensuring marketing spend drove measurable business outcomes.

Marketing Consultant

Leaf

Leaf is a Technology & Data Science Co. delivering performance marketing, web and data solutions for high-growth retail brands. We empower superior decision-making and paid media spend efficiency, through a hybrid of hands-on expertise and our Performance Intelligence tools, Signal & Answers.

👉 I was one of the first 15 employees at Leaf. We are now a 55 strong, diverse, and extremely talented company.
👉 I am part of the team that helps scale the commercial side of the business, processes, and operations  from the ground up to being cash flow positive.
👉 Supported companies growth from Seed to Series A, averaging 120% YOY growth over 2 years. 
👉 Created and implemented a partnerships GTM that in its first year drove 33% of annual revenue.  
👉 Helping average new logo contract value grow by x18
👉 Helping build out a small agile, high performing sales team
👉 Developing key sales processes including: Sales playbook, training schemes, CRM setup and management (Hubspot), developed sales tech stack, outbound strategies, aligned marketing and sales, and ran sales enablement for the team
👉 Working with leadership on commercial GTM strategies

Director Of Business Development and Partnerships

Pavilion

Levelling up, continuing my professional development, and meeting like-minded people that are passionate about revenue operations and the commercial sector.

Associate Member

RevOps Co-op

Member

Activity Stream

Activity Stream is a powerful business insight and integrated marketing platform tailored for the live events industry that allows a better understanding, identification, and activation of audiences. 👨‍👨‍👧‍👦 🎟️

Activity Stream integrates with all the major ticketing platforms, and works across their three main services with venues, promoters, and festivals globally such as; the AO Arena (Wembley Arena), Barbican, Nimax Theatres, The Lowry, OVO Arena, Roskilde Festival, and Tomorrowlands to name a few. 

Whilst at my role at Activity Stream:

👉 Full cycle sales to find exciting, forward thinking venues, promoters and festivals that had the ambition to build a better data and marketing strategy to help drive new customers, increase ROI, loyalty and insight. 
👉 Developing new partnerships (Tech and marketing/referrals), as well as nurturing existing partners and building a clearer partnership framework. The goal here was to leverage our partner relationships to drive new leads, whilst also working with each others marketing teams to drive awareness of Activity Stream as thought leaders within the live events and sports industries. 
👉 Activity Stream acquired two new companies whilst I was there (Yesplan and CrowdEngage). I created, documented, and implemented a CRM alignment project with key team members to help give leadership more visibility, accountability and standardisation across the revenue operations side of the business. 
👉 Attended key industry events through the year to build awareness and drive pipeline velocity.

Director Of Business Development & Partnerships

Full Stein Artist Management 

My management ethos has always been to discover and manage truly talented artists/bands at the early stage of their career, then help and guide them in building their brand, long term strategy, and an enthusiastic team around them to generate greater exposure, productivity, leverage, and demand to take them to the next level. Management clients presently include Trudy and the Romance (http://www.trudymylove.com/), and have previously included DeLooze and Rev78.  

Management tasks have included but are not limited to:

👉 Building long term strategies with the band/artist
👉 Successful funding options including industry and government grants, distribution deals, label and publishing deals, private investment, ancillary income (merchandise, branding, live etc)
👉 Self releasing records 
👉 International live showcasing
👉 Producing high quality video and audio content 
👉 Forming tailor made teams formed around the artist/band including, distributor, lawyer, accountants, Online and Radio promotions teams, live agents, promoters, social media teams, designers/visual artists, tour managers, musical directors
👉 PRS & PPL registration and royalty management
👉 Making sure there is consistency in all comms and platforms
👉 Building release strategies and timelines around campaigns/releases
👉 Basic contract negotiations
👉 Tour routing
👉 Song development, synch pitching, and writing / featured artist / top line pairing 
👉 A&R'ing the right producer
👉 Development of merchandise as a key revenue stream
👉 Basic accounting and advancing
👉 Day to day management tasks (debt collecting, diary management, store and listings checks, leading meetings, ticketing allocations)

Founder

Recognition London

Recognition's vision was to be a new age artist management company within the music sector, whilst also running as a digital agency leveraging it's parent company Acknowledgement (customer centric software specialists)

Digital Agency Work:

👉 Set up and management of a digital agency with a focus and expertise on email marketing (MailChimp) targeted at the music and entertainment industries
👉 Generating all sales collateral and operations for the agency
👉 Acquisition of new business. Clients work won included the likes of IE Music (Robbie Williams), BMG (Lemar, Newton Faulkner), Ade Adepitan, OkGO, Net-A-Porter, Gramofon, Communion, Musicians Union, and Bestival
👉 Keeping up to date CRM systems
👉 Hiring and management of a small team and resource from parent company
👉 Attending and presenting at networking events and conferences (e.g. The Great Escape, SXSW, AIM and MMF events) 
👉 Producing weekly video content for Recognition YouTube Channel and Newsletter

Recognition Artist Management Work:

👉 Develop a new artist management operation 
👉 A&R'ing of new artist called PUZZLE (www.unlockpuzzle.com)
👉 Writing creative briefs
👉 All A&R and admin tasks 
👉 Building and managing a team around the artist for the first releases including online and print PR (also in Latin America), radio pluggers, distribution, publisher, budgeting, building and planning a campaign release strategy and timelines, managing and implementing media/ad spends cross channel (YouTube, Twitter, Facebook) and monitoring the results and analytics of those, which resulted in growth and engagement across the artists channels

Artist Manager & Head of Agency Sales & Partnerships 

Boothnation

Taking portrait photos at events and functions including the Bafta awards, GQ and Q Awards. Taking personal responsibility for operation of the photo booth, responsibilities include: Liaising with the client in a professional and accommodating manner, set up and dismantle booth quickly and carefully, make sure all the prints for the customer are top quality by monitoring lighting, exposure, and direction of the subject to achieve the best possible photo.

Booth Operator

Shuffler FM

Freelance position at new music tech start up Shuffler FM. Aiding in the building of the label, artist, and tastemaker databases in order to drive integration in 2014.

Content Relations

Everybody's Management

An opportunity to go into a big management company (Mumford & Sons, Keane, & Laura Marling), and not only use their resources to help drive my artists forward, but to also make more god contacts, and see how a day to day full time management company runs.

Young Mentoring Scheme

Experienced sales and partnerships professional who values team work, training, empathy, radical candor, innovation and agility, together with a constant test and learn approach to generate predictable revenue through an omni-channel approach. 

The Highlights Reel 📽️

⭐ Experience being part of a commercial team that went from Seed to Series A in 2 years
⭐ Creating and implementing a partnership GTM that in its first year accounted for 33% of overall revenue for the business. 
⭐ Being a key member of the team to help implement a GTM strategy around commercial process and operations for two fast growing companies in the product and service industries
⭐ Created training and coaching plans to help onboard new team members and set them up for success 
⭐ Accruing over 60+ million streams for artists that I have previously managed
⭐ Touring Europe, UK and US with numerous artists
⭐ Built and developed a successful eCommerce store that turned profit in year 1 for two music artists 
⭐ Been a panellist at worldwide attended conferences in US, EU, and UK. I've also lectured at notable educational institutions 

What I Believe In 🙏

🍀 Mindfullness
🍀 Alignment 
🍀 Accountability & Rigor 
🍀 Team-Work 
🍀 Training & Coaching
🍀 Transparency 
🍀 Customer Experience 

Out Of Office 🗄️

Family Time / Fatherhood 👨‍👦
Padel Tennis & Boxing 🎾 + 🥊
Meditation 🧘
Arts & Culture 🎭
Travelling 🧳
Finance 🏦

taplio

The Battle

Ben Bailey

🥛 Mark Laurence Stein

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