Ben Bailey

Gett

Leading growth for London’s Black Taxi App.

VP of Marketing

Freelance | Self-Employed

Start-ups grow faster with my help 🤓 🚀 

High-intensity programs designed to get founders their first customers faster.

Recent wins:

- Grew a startup from zero to £300k monthly revenue in 6 months through Meta ads
- Found a scaleable and profitable growth channel in a competitive Fintech environment
- Helped an international start-up break the UK market by discovering their audience through creative 

Need help figuring out your growth levers? DM me.

Startup growth consultant

LiveMore Mortgages

Led growth in the fight against financial exclusion for the over 50s with groundbreaking new mortgage products.

- Record B2B growth while reducing acquisition cost by >75% through strategy revamp
- Built B2C funnel from scratch, with a creative-led approach, reaching profitability in two months and consistent month-on-month growth

Marketing Director

Even

Founding team, leading the marketing and sales function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Chief Marketing Officer

Nested

Head of Brand, and later the marketing function at PropTech disrupting the home selling process. 

Covering brand, acquisition and nurture in our mission to build the modern way to move. Notable projects: brand positioning and messaging, creative development and execution across TV, Radio and Social Media.

Nested is led by GoCardless founder Matt Robinson.

Head Of Brand

Studio British

Founder and Marketing Director covering brand, acquisition and customer experience in our mission to slow down fast-fashion. 

studiobritish.com is the home of luxury British fashion.  Successfully launched an MVP with sales to 25 countries and an industry high average order value. Responsible for wide ranging business and marketing strategy through to delivery across channels such as ppc, SEO, social and partnerships.

MyBuilder.com

Part of management team for online marketplace, I led marketing, in charge of acquisition and lifecycle for B2C and B2B. 

MyBuilder.com is an online marketplace dedicated to helping homeowners find quality tradesmen. Since joining we've enjoyed fantastic growth, currently helping 50,000 tradesmen to win work with 90,000 homeowners posting jobs each month.

Player-manager of the marketing function at MyBuilder, reporting to the CEO, with 5 direct reports. Covered a variety of disciplines; strategy, above the line creative development, media planning, agency management, paid search, SEO, content, social media, events, copy and email marketing to name a few. 

Successfully grew the team to help MyBuilder grow significant awareness through use of TV, OOH and PR. We're now the fastest growing company in our space on-track to become the first place a homeowner will think of when they need to hire a tradesman.

Marketing Lead

Zipcar

Grew the newly-established HR function by developing process and structure around recruitment within Zipcar. Developed and took charge of end-to-end recruitment for roles across all disciplines at all levels of seniority.

Talent Acquisition Manager, UK & Europe

Delivered an excellent level of customer service to our membership base of 100,000 of London members, responsible for managing and training the team, high level complaint resolution.

Customer Service Manager

Universal Music Group

Two hit UK singles, big in Japan. Highlights included playing Glastonbury and Brixton Academy, Q Magazine cover story and runner-up single of the week in NME. Several tours including the UK, Europe and the Far East. Occasionally get noticed in the pub.

Musician

Growth 🚀 Marketing 🤓 Start-ups💪🏾

📈 Growth for start-up and scale-ups
🤝 Hands-on people leader
❤️ I build brands people love

I fell into start-ups by joining a shabby outfit above an industrial garage in South Wimbledon, then known as Streetcar. That business exited to Zipcar which eventually sold to Avis for a cool half a billion.

At MyBuilder, it became clear marketing was the function where I could add most impact. We grew that business and exited to IAC (Expedia, Trivago). 

Since then I’ve worked with and advised multiple companies in growth and marketing, with roles like Head of Brand, Head of Marketing, Marketing Director and Chief Marketing Officer. 

I love a bit of stradegee, but will never get tired of hands-on building, whether it’s creative, copywriting, PPC, SEO or paid search. 

Leading the marketing function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Leading the LiveMore sales team to deliver the commercial requirements of the business whilst also supporting our strategic partners across the UK in an ever changing and fast paced later life lending market.  
A key member of the SLT, ensuring excellent collaboration across all divisions of the business.   LiveMore will continue to be known as the innovators of the over 50's mortgage space, disrupting the market and challenging the status quo.

Director of Intermediary Sales 

Offering businesses support with sales strategy and focus, delivering improvements to performance through a combination of methods.

Using various techniques to deliver enhanced performance based on the foundation of positive psychology and enhanced sales methodologies.  The primary goals for any business are improved productivity, wellness in the work place and ultimately improvements to the bottom line.

Helping ordinary people to do extraordinary things.

Consultant Sales Director 

more2life

Leading the More2Life sales team to deliver results for the largest lender in the later life lending space. Delivering on commercial targets through leadership and strategy.   

Team leadership and development 
Sales methodology
Account management and consultancy
Strategic planning

Sales Director

Canada Life

Head of sales for Equity Release products at Canada Life (formerly Retirement Advantage), one of the leading product innovators in the Equity Release market.

Delivering high levels of distribution throughout the product range and leading the sales team to deliver huge levels of growth in later life mortgages.

Training team members and financial advisers to deliver better commercial results through marketing, networking and personal development. 

Maintaining and developing relationships with strategic accounts throughout the UK.

Helping to grow the wider market by supporting adviser firms to grow their businesses. 

Ensuring that excellent consumer outcomes are a key focus in my day to day activities.

Head Of Sales - Equity Release

To deliver the highest level of service to my key accounts, working closely with stakeholders to ensure that market share is delivered to LV= Retirement Solutions. Product distribution is a key element of the role whilst also working closely with advisers to support their business growth.

I work hard towards promoting growth in the retirement lending sector as I have in all my roles. At LV= I strive to ensure that core company values are maintained, the culture is vital to the business. We work hard to be Britain's most loved insurer, whilst also maintaining a strong business focus.

Business Development Manager - Strategic Key Accounts

The Right Equity Release Limited

Tasked with overseeing and developing a team of specialist financial advisers across the UK in addition to managing key strategic partner relationships.

Reporting directly to the board my role was to add add value and growth to the business through adviser development and support whilst ensuring that excellent relationships are maintained on a business to business basis with our partners.

National Sales Manager

Just Retirement

I specialised in retirement solutions including Equity Release as well offering help and general advice in other areas of financial planning in retirement. 

Partners included SAGA along with many other organisations that work with retired people. I also had many professionals who referred their clients to me should they need specialist financial advice, either just before or during retirement.

In addition to the role described above I worked in a dual capacity within the business. My responsibilities extended to business development on a National basis. I built strong relationships with businesses of various sizes who benefitted from introducing business to Just Retirement Solutions.

Financial Adviser

Equity Release Supermarket

Independent Equity Release Specialist covering the South Coast for one of the leading Equity Release advice companies in the country. 
Working as an adviser but also developing introducer relationships along the South Coast including solicitors, IFA's and accountants.

Independent Financial Adviser

Ideal Financial Solutions

Independent financial adviser in the Poole and Bournemouth area. Specialising is Retirement Solutions but also providing advice on mortgages, protection and investments

Aviva plc

Financial Consultant - Retirement Services
Equity Release
Long Term Care
Investment planning
Inheritance Tax Planning

Senior Financial Consultant

Ethical and experienced leader with a wealth of knowledge gained over 25+ years. 

Experienced in sales process, management and delivery using various forms of methodology depending on the client and the circumstances.  

Building and maintaining B2B relationships at key account level, working with strategic partners to ensure high levels of distribution.

Working with some of the largest companies in the industry as well as running and exiting from an IFA business. Experienced in product distribution and compliant delivery of financial services products.

taplio

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Ben Bailey

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