Ben Bailey

Gett

Leading growth for London’s Black Taxi App.

VP of Marketing

Freelance | Self-Employed

Start-ups grow faster with my help 🤓 🚀 

High-intensity programs designed to get founders their first customers faster.

Recent wins:

- Grew a startup from zero to £300k monthly revenue in 6 months through Meta ads
- Found a scaleable and profitable growth channel in a competitive Fintech environment
- Helped an international start-up break the UK market by discovering their audience through creative 

Need help figuring out your growth levers? DM me.

Startup growth consultant

LiveMore Mortgages

Led growth in the fight against financial exclusion for the over 50s with groundbreaking new mortgage products.

- Record B2B growth while reducing acquisition cost by >75% through strategy revamp
- Built B2C funnel from scratch, with a creative-led approach, reaching profitability in two months and consistent month-on-month growth

Marketing Director

Even

Founding team, leading the marketing and sales function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Chief Marketing Officer

Nested

Head of Brand, and later the marketing function at PropTech disrupting the home selling process. 

Covering brand, acquisition and nurture in our mission to build the modern way to move. Notable projects: brand positioning and messaging, creative development and execution across TV, Radio and Social Media.

Nested is led by GoCardless founder Matt Robinson.

Head Of Brand

Studio British

Founder and Marketing Director covering brand, acquisition and customer experience in our mission to slow down fast-fashion. 

studiobritish.com is the home of luxury British fashion.  Successfully launched an MVP with sales to 25 countries and an industry high average order value. Responsible for wide ranging business and marketing strategy through to delivery across channels such as ppc, SEO, social and partnerships.

MyBuilder.com

Part of management team for online marketplace, I led marketing, in charge of acquisition and lifecycle for B2C and B2B. 

MyBuilder.com is an online marketplace dedicated to helping homeowners find quality tradesmen. Since joining we've enjoyed fantastic growth, currently helping 50,000 tradesmen to win work with 90,000 homeowners posting jobs each month.

Player-manager of the marketing function at MyBuilder, reporting to the CEO, with 5 direct reports. Covered a variety of disciplines; strategy, above the line creative development, media planning, agency management, paid search, SEO, content, social media, events, copy and email marketing to name a few. 

Successfully grew the team to help MyBuilder grow significant awareness through use of TV, OOH and PR. We're now the fastest growing company in our space on-track to become the first place a homeowner will think of when they need to hire a tradesman.

Marketing Lead

Zipcar

Grew the newly-established HR function by developing process and structure around recruitment within Zipcar. Developed and took charge of end-to-end recruitment for roles across all disciplines at all levels of seniority.

Talent Acquisition Manager, UK & Europe

Delivered an excellent level of customer service to our membership base of 100,000 of London members, responsible for managing and training the team, high level complaint resolution.

Customer Service Manager

Universal Music Group

Two hit UK singles, big in Japan. Highlights included playing Glastonbury and Brixton Academy, Q Magazine cover story and runner-up single of the week in NME. Several tours including the UK, Europe and the Far East. Occasionally get noticed in the pub.

Musician

Growth 🚀 Marketing 🤓 Start-ups💪🏾

📈 Growth for start-up and scale-ups
🤝 Hands-on people leader
❤️ I build brands people love

I fell into start-ups by joining a shabby outfit above an industrial garage in South Wimbledon, then known as Streetcar. That business exited to Zipcar which eventually sold to Avis for a cool half a billion.

At MyBuilder, it became clear marketing was the function where I could add most impact. We grew that business and exited to IAC (Expedia, Trivago). 

Since then I’ve worked with and advised multiple companies in growth and marketing, with roles like Head of Brand, Head of Marketing, Marketing Director and Chief Marketing Officer. 

I love a bit of stradegee, but will never get tired of hands-on building, whether it’s creative, copywriting, PPC, SEO or paid search. 

Leading the marketing function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Fern Insight

Creating positive change by surveys & insights. Surveys, reporting, freelancing & desk research

Company Owner

Ben Automotive Industry Charity

Managing Automotive industry health & wellbeing survey bringing new insights
Google Analytics Website Monitoring
Sprout Social and DotDigital Comms Monitoring
Project manage Focus Groups
Providing feedback on all touchpoints: Survey creation & Reporting for Training, Helpline, Cases, Care & Fundraising
Responsible for Brand Tracker
Using R and Python for Forecasting,  Segmentation and Text Analytics

Data Insights Analyst 

eDigitalResearch (maru/edr)

Worked in Finance and Media Client facing teams on number of accounts from kick-off to reporting delivery as well as ongoing panel account management (newsletters, surveys, panel purge, technical updates, quickpolls and reporting)

Senior Research Executive

KYOCERA Document Solutions America, Inc.

Support

BDRC Continental

Research Exec Business and Finance & Media - Syndicated and adhoc studies
Achieved MRS Advanced Certificate in Market and Social Research Practice

Research Executive

Vision Critical

7 months Client Services - Helped with Panel management, powerpoint/prezi creation, survey project management, programming surveys, newletter content
4 months Sales - Demo presentations, Industry company database creation, assisting on marketing materials

Intern

Global Radio

Part of Insight team
Survey creation
Report creation

Intern (On Secondment from Vision Critical)

University of Winchester

Loan counter assistant Media

Winchester University

Student

Test Valley Borough Council and Winchester City Council.

Hired as part of the Gold award winning TIC team. Serving the public, promoting events, providing information and involved marketing Heritage open day weekend.

Tourist Information Assistant

- Nearing a decade and a half's worth of market research experience (client and agency side) including proposal writing, survey building, focus groups, interviews and reporting.

- Responsible for Health & wellbeing survey, Brand tracker and all survey production for automotive health, Care, HR, Fundraising events and Lynwood Village.

- Worked on projects for financial (Barclaycard, HSBC, Nationwide) , media (BBC, Global Radio, Telegraph), retail (Waitrose/John Lewis, Husqvarna) and sport (The Football League) clients.

- MRS Advanced Certificate

- Completed LSE Data Analytics Career Accelerator learning Tableau, SQL, Python, R & GitHub

- Learning Displayr platform and AI tools

- Passionate about ⚽️ Writer for bootandball

taplio

The Battle

Ben Bailey

Elliot Fern

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?