Ben Bailey

Gett

Leading growth for London’s Black Taxi App.

VP of Marketing

Freelance | Self-Employed

Start-ups grow faster with my help 🤓 🚀 

High-intensity programs designed to get founders their first customers faster.

Recent wins:

- Grew a startup from zero to £300k monthly revenue in 6 months through Meta ads
- Found a scaleable and profitable growth channel in a competitive Fintech environment
- Helped an international start-up break the UK market by discovering their audience through creative 

Need help figuring out your growth levers? DM me.

Startup growth consultant

LiveMore Mortgages

Led growth in the fight against financial exclusion for the over 50s with groundbreaking new mortgage products.

- Record B2B growth while reducing acquisition cost by >75% through strategy revamp
- Built B2C funnel from scratch, with a creative-led approach, reaching profitability in two months and consistent month-on-month growth

Marketing Director

Even

Founding team, leading the marketing and sales function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Chief Marketing Officer

Nested

Head of Brand, and later the marketing function at PropTech disrupting the home selling process. 

Covering brand, acquisition and nurture in our mission to build the modern way to move. Notable projects: brand positioning and messaging, creative development and execution across TV, Radio and Social Media.

Nested is led by GoCardless founder Matt Robinson.

Head Of Brand

Studio British

Founder and Marketing Director covering brand, acquisition and customer experience in our mission to slow down fast-fashion. 

studiobritish.com is the home of luxury British fashion.  Successfully launched an MVP with sales to 25 countries and an industry high average order value. Responsible for wide ranging business and marketing strategy through to delivery across channels such as ppc, SEO, social and partnerships.

MyBuilder.com

Part of management team for online marketplace, I led marketing, in charge of acquisition and lifecycle for B2C and B2B. 

MyBuilder.com is an online marketplace dedicated to helping homeowners find quality tradesmen. Since joining we've enjoyed fantastic growth, currently helping 50,000 tradesmen to win work with 90,000 homeowners posting jobs each month.

Player-manager of the marketing function at MyBuilder, reporting to the CEO, with 5 direct reports. Covered a variety of disciplines; strategy, above the line creative development, media planning, agency management, paid search, SEO, content, social media, events, copy and email marketing to name a few. 

Successfully grew the team to help MyBuilder grow significant awareness through use of TV, OOH and PR. We're now the fastest growing company in our space on-track to become the first place a homeowner will think of when they need to hire a tradesman.

Marketing Lead

Zipcar

Grew the newly-established HR function by developing process and structure around recruitment within Zipcar. Developed and took charge of end-to-end recruitment for roles across all disciplines at all levels of seniority.

Talent Acquisition Manager, UK & Europe

Delivered an excellent level of customer service to our membership base of 100,000 of London members, responsible for managing and training the team, high level complaint resolution.

Customer Service Manager

Universal Music Group

Two hit UK singles, big in Japan. Highlights included playing Glastonbury and Brixton Academy, Q Magazine cover story and runner-up single of the week in NME. Several tours including the UK, Europe and the Far East. Occasionally get noticed in the pub.

Musician

Growth 🚀 Marketing 🤓 Start-ups💪🏾

📈 Growth for start-up and scale-ups
🤝 Hands-on people leader
❤️ I build brands people love

I fell into start-ups by joining a shabby outfit above an industrial garage in South Wimbledon, then known as Streetcar. That business exited to Zipcar which eventually sold to Avis for a cool half a billion.

At MyBuilder, it became clear marketing was the function where I could add most impact. We grew that business and exited to IAC (Expedia, Trivago). 

Since then I’ve worked with and advised multiple companies in growth and marketing, with roles like Head of Brand, Head of Marketing, Marketing Director and Chief Marketing Officer. 

I love a bit of stradegee, but will never get tired of hands-on building, whether it’s creative, copywriting, PPC, SEO or paid search. 

Leading the marketing function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Cat Totty

VC Talent Lab

VCTalentLab is on a mission to put leadership development at the heart of the VC ecosystem. I coach venture backed founders and their leadership teams to help them scale their leadership, team and culture as they scale their businesses.

Senior Coach Practitioner

Founder Coaches Network

Find the right coach and unlock success with the Founder Coaches Network, where I am a specialist Co-Founder Coach.

We are a trusted, professional network of independent coaches committed to supporting founders and their businesses, and advancing Founder Coaching as a profession.

We are committed to providing a ‘no wrong door’ approach to finding you a coach you can trust, who is a good fit for your business and your circumstances.

This means you can speak with any of our coaches knowing that, if they aren’t best placed to meet your needs, they’ll introduce you to a coach who is.

Every coach in the Founder Coaches' Network has experience working with founders, understands the journey of starting and scaling up a business, has trained and certified as a professional coach and is committed to their own continued learning.

Our coaches’ training and experience makes them highly adaptable. So choosing who to work with is simply a case of having a conversation with a coach who interests you.

Visit www.thefcn.co.uk/coaches and choose a coach to speak with first. You can't go wrong.

Founding Member - Co-Founder Specialist Coach

ZINC

I help Zinc VC's Founders build confidence and self-awareness so they can thrive in uncertainty, through Group and 121 coaching.

Co-Founder Coach - ZINC Venture Capital and Private Equity

CPO Track

I'm delighted to have been chosen as one of the CPO Track coaches, supporting senior Tech leaders to scale teams, grow as leaders and innovate.

CPO Track Coach

Cat Totty Coaching

Coaching offers you a relationship like no other. It’s a confidential space to discuss and move forward with mental blockers, fears, nagging voices, habits, limiting beliefs, big decisions and assumptions that are affecting you and your company. Examples of topics people tackle with me - managing others and giving feedback, keeping my focus as the business changes fast, feeling as confident inside as I appear outside and leading in uncertainty.

When we’re in the bottle, we can’t read the label. I help raise your awareness with searching questions, reflecting language and reconnecting you to clarity that's often covered up by day-to-day firefighting. It’ll feel challenging and constructive both at once, with immediate, tangible actions after every session.

You can also use the time as regular, calm thinking space to examine a topic from all angles and form your confident point of view - free from others' agendas.

Please DM me to discuss further. I do concentrated work with a small number of Founders and leaders at any one time.

CO-FOUNDER & CMO, Flash Pack, Lee Thompson "Cat has a tonne of experience at high growth businesses. Cat’s coaching went way beyond anything I could have hoped for. As the co-founder of a fast growing business, you have to keep adapting and growing to keep up. I strongly recommend Cat to all business leaders, especially those going from start-up to scale-up."

CEO & FOUNDER, Flash Pack, Radha Vyas, “Absolutely transformative”

CEO & FOUNDER, Progression, Jonny Burch “I understand my biases and strengths”

CPO, Zinc VC and Private Equity, Eleanor Ford “Cat provides enormous value.”

Co-Founder & Founder Coach - Senior Practitioner

Skye

I work with Skye, a brilliant New York based Founder and CEO coaching company, supporting leaders through their unique challenges in rapidly growing businesses.

Co-Founder & CEO Coach

Noble Caledonia

Based on a small expedition ship, I drive boats once or twice a year in Antarctica and South Georgia, with the fantastic Noble Caledonia team. We're passionate about responsible experiences and creating advocates for the future protection of Antarctica and it's impact on our global climate far beyond.

Antarctic Field Guide and Boat Driver

Antarctic Expeditions

Having lived and worked in the Antarctic I continue to guide on expeditions once or twice a year, driving small boats and giving educational lectures on Antarctic history to small groups of visitors following the strict IAATO regulations. I hope we create legions of ambassadors who will protect the continent having experienced it first hand.

Antarctic Guide and Small Boat Driver

Tech Nation

Matching Founders to groups and coaches as proud Coaching Partner to Tech Nation's Climate programme. 

In 2024, Aata Ltd and I were awarded the contract to design and deliver the coaching element of two programmes. 

Libra - the growth programme for underrepresented tech founders seeking support as they scale https://technation.io/programmes/libra/

Climate - the growth programme for climate tech startups committed to reducing global emissions, eliminating the world’s waste and restoring nature https://technation.io/programmes/climate/
I also coached cohorts on this programme.

// The Tech Nation brand and assets were acquired by the Founder Forum Group in 2023.

Skills: Founder Coaching · Group coaching · Contract Management · Programme Design

Group Founder Coaching Lead - Climate

Chief

I’m a Founding Member at Chief, a global network for female leaders to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Founding Member - Chief

Founder Coach | Antarctic Guide

Hi, I partner with Co-Founders, CEOs, and entrepreneurial Execs to master high-stakes relationships—with investors, peers, teams, the Board, and themselves. I've worked with 150+ Founders and CEOs. Find out more and book now for my Co-Founder Skills Retreat, running July 2025: https://events.sharpend.co/co-founder-alignment-day/

🌿 I work with outliers—those defining new categories, innovating bioplastics, and protecting the Antarctic.

Being at the cutting edge can be lonely. I create a confidential, challenging, and constructive space to work through ideas and fears—because even the most exceptional leaders are still human. 🌱

As a Senior Coach Practitioner, I offer highly challenging, fully confidential coaching with tangible outcomes. I quickly reveal assumptions and break down blockers to help leaders move forward and do their best work. Hack and assess your thinking and emotions in a way no other conversation can. Many clients enjoy working outdoors in London or the Alpes.

CEO, ASF, Andrew J. Kelly: “If you seek a coach who can guide you in conversation and perspective toward a better understanding of yourself within situations and strategy, I wholeheartedly recommend Cat.”

MD ex-Wolff Olins, VP ex-Zoopla, Rich Houston: “Kept me on my toes with provocative but thoughtful questioning. Cat's varied background brings a strong holistic grasp of business.”

CO-FOUNDER & CMO, Flash Pack, Lee Thompson: “Cat has a tonne of experience at high-growth businesses. Cat’s coaching went way beyond anything I could have hoped as we scale the business.”

SOLO to the SOUTH POLE, Cat Burford: “With Cat's guidance, I am better equipped for success in Antarctica. I wholeheartedly credit Cat for shaping my mindset and readiness for this monumental journey.”

EXEC PRODUCER, Oatley + ex-Netflix, Billy Linker: “Cuts through the BS and gets you to answers.”

CO-FOUNDER & CTO, pFibre Science, Dr. Dinaz Stutterheim PhD: “Cat’s impact? A funded startup.”

I studied Physics at Oxford and Theatre Arts at RADA, working as a theatre director in the West End with A-list actors. Years in business strategy across corporates and startups added a commercial eye. I’m a generous connector, angel investor, and public speaker in English and French. My dual-nationality background places me in a lively overlap of arts, science, business, and adventure.

I’ve also run the Post Office in Antarctica. 🐧

Cat Elnécavé Totty

CEO Advisor

BECOCO are building the most sophisticated clothing recommendation tech out there. I work with the Founders on rapidly evolving positioning, vision, mission, pitching and grants. We’ve just been awarded a 3rd Innovate UK grant.

taplio

The Battle

Ben Bailey

Cat Totty

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