Ben Bailey

Gett

Leading growth for London’s Black Taxi App.

VP of Marketing

Freelance | Self-Employed

Start-ups grow faster with my help 🤓 🚀 

High-intensity programs designed to get founders their first customers faster.

Recent wins:

- Grew a startup from zero to £300k monthly revenue in 6 months through Meta ads
- Found a scaleable and profitable growth channel in a competitive Fintech environment
- Helped an international start-up break the UK market by discovering their audience through creative 

Need help figuring out your growth levers? DM me.

Startup growth consultant

LiveMore Mortgages

Led growth in the fight against financial exclusion for the over 50s with groundbreaking new mortgage products.

- Record B2B growth while reducing acquisition cost by >75% through strategy revamp
- Built B2C funnel from scratch, with a creative-led approach, reaching profitability in two months and consistent month-on-month growth

Marketing Director

Even

Founding team, leading the marketing and sales function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Chief Marketing Officer

Nested

Head of Brand, and later the marketing function at PropTech disrupting the home selling process. 

Covering brand, acquisition and nurture in our mission to build the modern way to move. Notable projects: brand positioning and messaging, creative development and execution across TV, Radio and Social Media.

Nested is led by GoCardless founder Matt Robinson.

Head Of Brand

Studio British

Founder and Marketing Director covering brand, acquisition and customer experience in our mission to slow down fast-fashion. 

studiobritish.com is the home of luxury British fashion.  Successfully launched an MVP with sales to 25 countries and an industry high average order value. Responsible for wide ranging business and marketing strategy through to delivery across channels such as ppc, SEO, social and partnerships.

MyBuilder.com

Part of management team for online marketplace, I led marketing, in charge of acquisition and lifecycle for B2C and B2B. 

MyBuilder.com is an online marketplace dedicated to helping homeowners find quality tradesmen. Since joining we've enjoyed fantastic growth, currently helping 50,000 tradesmen to win work with 90,000 homeowners posting jobs each month.

Player-manager of the marketing function at MyBuilder, reporting to the CEO, with 5 direct reports. Covered a variety of disciplines; strategy, above the line creative development, media planning, agency management, paid search, SEO, content, social media, events, copy and email marketing to name a few. 

Successfully grew the team to help MyBuilder grow significant awareness through use of TV, OOH and PR. We're now the fastest growing company in our space on-track to become the first place a homeowner will think of when they need to hire a tradesman.

Marketing Lead

Zipcar

Grew the newly-established HR function by developing process and structure around recruitment within Zipcar. Developed and took charge of end-to-end recruitment for roles across all disciplines at all levels of seniority.

Talent Acquisition Manager, UK & Europe

Delivered an excellent level of customer service to our membership base of 100,000 of London members, responsible for managing and training the team, high level complaint resolution.

Customer Service Manager

Universal Music Group

Two hit UK singles, big in Japan. Highlights included playing Glastonbury and Brixton Academy, Q Magazine cover story and runner-up single of the week in NME. Several tours including the UK, Europe and the Far East. Occasionally get noticed in the pub.

Musician

Growth 🚀 Marketing 🤓 Start-ups💪🏾

📈 Growth for start-up and scale-ups
🤝 Hands-on people leader
❤️ I build brands people love

I fell into start-ups by joining a shabby outfit above an industrial garage in South Wimbledon, then known as Streetcar. That business exited to Zipcar which eventually sold to Avis for a cool half a billion.

At MyBuilder, it became clear marketing was the function where I could add most impact. We grew that business and exited to IAC (Expedia, Trivago). 

Since then I’ve worked with and advised multiple companies in growth and marketing, with roles like Head of Brand, Head of Marketing, Marketing Director and Chief Marketing Officer. 

I love a bit of stradegee, but will never get tired of hands-on building, whether it’s creative, copywriting, PPC, SEO or paid search. 

Leading the marketing function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Responsible AI Institute

Member

Prolific

Head of Growth Marketing

Growth Lead - Strategic Accounts & Partners

GrowthMentor

Growth Mentor

Archdesk

VP Demand Generation

https://www.honoapp.com/

Advisor

PetsApp

● Successfully managed the launches of new features across multiple markets
● Instituted various SOPs/Playbooks and growth frameworks to better nurture leads
● Launched PetsApp vet directory, generating significant SEO demand and organic inbound interest
● Experimented with multiple channels, messages and audiences to improve inbound leads and
nurture them successfully

Head of Growth

Echo

- Grew nominations by 1300%
- Stable top 10 medical app on Play Store and App Store
- Successfully diversified and augmented marketing channels  
- Built and efficient growth team and process 
- Managed a multi million pound budget

Head of Growth (Exited)

hometouch

Lead a team of growth marketing and content professionals as well as managing external partners to help deliver on hometouch's growth and business objectives.

Brad & Butter

Butter is one of my real passions and I really believe butter has the power to change the world. Brad & Butter is exciting and cheeky Infused organic butter that is handmade to order in London.

1st Founder

Burrow UK

Burrow is an online mortgage broker backed by Passion Capital. As part of the senior team, I have led growth-related initiatives alongside the data collection and analytics strategy. 

●  Developed go-to-market strategy
●  Managed omnichannel acquisition activity that included SEM, PR, Paid & Organic Social, Display, TV
●  Developed the BI strategy and experimentation roadmap

Acquired by DPR:
https://www.mortgagefinancegazette.com/fintech/dpr-acquires-digital-broker-burrow-19-06-2018/

Head of Growth  (Aquired)

VP Growth | Head of Growth | Demand Generation | Startup Advisor

A seasoned growth strategist with a rich track record in B2B SaaS, healthcare, and digital sectors, I've consistently spearheaded revenue growth, channel experimentation, and team development across multiple ventures.

I have managed large and small budgets across a range of initiatives including::
• Social Media 
• SEM  
• Search Engine Optimisation (SEO)
• Business Intelligence
• Conversion Rate Optimisation 
• Usability/Accessibility 
• Copywriting and editorial development
• Digital Strategy
• Conversion optimisation
• Growth loops
• Funnel optimisation

taplio

The Battle

Ben Bailey

Bradley F.

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