Ben Bailey

Gett

Leading growth for London’s Black Taxi App.

VP of Marketing

Freelance | Self-Employed

Start-ups grow faster with my help 🤓 🚀 

High-intensity programs designed to get founders their first customers faster.

Recent wins:

- Grew a startup from zero to £300k monthly revenue in 6 months through Meta ads
- Found a scaleable and profitable growth channel in a competitive Fintech environment
- Helped an international start-up break the UK market by discovering their audience through creative 

Need help figuring out your growth levers? DM me.

Startup growth consultant

LiveMore Mortgages

Led growth in the fight against financial exclusion for the over 50s with groundbreaking new mortgage products.

- Record B2B growth while reducing acquisition cost by >75% through strategy revamp
- Built B2C funnel from scratch, with a creative-led approach, reaching profitability in two months and consistent month-on-month growth

Marketing Director

Even

Founding team, leading the marketing and sales function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Chief Marketing Officer

Nested

Head of Brand, and later the marketing function at PropTech disrupting the home selling process. 

Covering brand, acquisition and nurture in our mission to build the modern way to move. Notable projects: brand positioning and messaging, creative development and execution across TV, Radio and Social Media.

Nested is led by GoCardless founder Matt Robinson.

Head Of Brand

Studio British

Founder and Marketing Director covering brand, acquisition and customer experience in our mission to slow down fast-fashion. 

studiobritish.com is the home of luxury British fashion.  Successfully launched an MVP with sales to 25 countries and an industry high average order value. Responsible for wide ranging business and marketing strategy through to delivery across channels such as ppc, SEO, social and partnerships.

MyBuilder.com

Part of management team for online marketplace, I led marketing, in charge of acquisition and lifecycle for B2C and B2B. 

MyBuilder.com is an online marketplace dedicated to helping homeowners find quality tradesmen. Since joining we've enjoyed fantastic growth, currently helping 50,000 tradesmen to win work with 90,000 homeowners posting jobs each month.

Player-manager of the marketing function at MyBuilder, reporting to the CEO, with 5 direct reports. Covered a variety of disciplines; strategy, above the line creative development, media planning, agency management, paid search, SEO, content, social media, events, copy and email marketing to name a few. 

Successfully grew the team to help MyBuilder grow significant awareness through use of TV, OOH and PR. We're now the fastest growing company in our space on-track to become the first place a homeowner will think of when they need to hire a tradesman.

Marketing Lead

Zipcar

Grew the newly-established HR function by developing process and structure around recruitment within Zipcar. Developed and took charge of end-to-end recruitment for roles across all disciplines at all levels of seniority.

Talent Acquisition Manager, UK & Europe

Delivered an excellent level of customer service to our membership base of 100,000 of London members, responsible for managing and training the team, high level complaint resolution.

Customer Service Manager

Universal Music Group

Two hit UK singles, big in Japan. Highlights included playing Glastonbury and Brixton Academy, Q Magazine cover story and runner-up single of the week in NME. Several tours including the UK, Europe and the Far East. Occasionally get noticed in the pub.

Musician

Growth 🚀 Marketing 🤓 Start-ups💪🏾

📈 Growth for start-up and scale-ups
🤝 Hands-on people leader
❤️ I build brands people love

I fell into start-ups by joining a shabby outfit above an industrial garage in South Wimbledon, then known as Streetcar. That business exited to Zipcar which eventually sold to Avis for a cool half a billion.

At MyBuilder, it became clear marketing was the function where I could add most impact. We grew that business and exited to IAC (Expedia, Trivago). 

Since then I’ve worked with and advised multiple companies in growth and marketing, with roles like Head of Brand, Head of Marketing, Marketing Director and Chief Marketing Officer. 

I love a bit of stradegee, but will never get tired of hands-on building, whether it’s creative, copywriting, PPC, SEO or paid search. 

Leading the marketing function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Ben Hollom - Agency Advisor

I help ambitious agencies reach their full potential.

I do this by working with founders to analyse their business, diagnose the challenges they face, and develop a clear and structured roadmap to take them from where they are, to where they want to be.

I provide a fresh perspective and insights on the health of the business, optimising efficiency, team structure, and development, culture, growth strategies, exit planning, and building resilience during times of economic pressure.

I typically work with...

- Young ambitious agencies who need practical advice on how to grow and structure their business, from someone who's been there and got the T-shirt.

- Agency founders who are struggling because the business is overly reliant on them personally.​

- Founders with a specific challenge, who lack the time to identify the cause and take appropriate action.

Common challenges: 
- Over reliance on founders
- Proposition articulation
- Under-performing client services
- Productivity and workflow
- Profitability vs revenue
- Team structure and development
- Resilience during recession
- Exit strategy and planning
- Stress management
- Leadership and culture

Agency Advisor

bClear Communications Limited

bClear is a B2B PR agency based in Bristol. 
I was hired to conduct a top-to-bottom analysis of the agency and develop a business transformation strategy that would allow the agency founder to step back from the day-to-day business operations, while ensuring that high standards were maintained, and the agency would continue to hit aggressive growth targets.


•	Led end-to-end evaluation of internal processes; introduced systems to boost productivity.
•	Assessed agency culture and introduced new measures to boost employee retention.
•	Implemented AI and hybrid working policies including team-wide training and adoption.
•	Designed and delivered monthly performance dashboards tracking utilisation, revenue and ROI.
•	Introduced revenue diversification strategies that unlocked new income streams.
•	Introduced new client report dashboards.
•	Won two awards (the first in the agency's 18-year history).

Operations Director / Business Transformation Consultant

Q Content 

Q is a specialist Content Marketing agency based in Bath.
I was hired at start-up to develop the initial proposition, service offering and brand, before going on to lead the business over the following 12 years.

- Scaled team from startup to 20+ employees.
- Built all new business models, pitch strategies, and pricing structures.
- Led all business development activity
- Managed the client services function.
- Won the ‘best place to work - Bath’ award twice.

Sectors covered included - 
- Technology
- Financial services, 
- Fintech
- Pharma
- Health and well-being
- Leisure and hospitality
- Insurance
- Professional services
- Law

Clients include:
•	Zurich
•	Hastings Direct
•	Go Compare
•	Epson
•	Nestle Nutrition Institute
•	Reckitt
•	Thomson Reuters.

Managing Director

Proctor & Stevenson

Proctor & Stevenson are a marketing design and communications agency with a heritage built over 30 years. Having won a place on AXA UK’s agency roster I managed the team assigned to this account for the first year, helping Proctors earn the highest agency satisfaction scores they had ever achieved.

Senior Account Director

Impey UK

Recruited to restructure the marketing function and drive commercial growth in a complex B2B2C environment.
• Delivered a full marketing department restructure based on resource analysis and ROI reviews.
• Cut PR costs by £36k annually while increasing exposure by 300%, through data-led media strategy.
• Conducted market segmentation and tailored messaging across multiple decision-maker types.
• Led a review of external agency support and managed the appointment of new agencies.

Business Analyst / Business Transformation Lead

Create Health

Recruited by the founder, to join his start-up agency as the first hire. 
Clients included Ricoh, Bupa and Sky TV.

Key achievements:

- Recruited and managed a team of 15 permanent staff including account management, design, strategy, print/production management, plus a retained team of freelance consultants.
- Launched Create Medical Marketing – a specialist division concentrating solely on the medical sector.

Client Services Director

After 20 years as a communications agency MD, steering two start-ups to 20 + staff, I now help ambitious agency founders analyse their business, diagnose the challenges they face, and develop a clear and structured roadmap to take them from where they are, to where they want to be.

I provide a fresh perspective and insights on the health of the business, optimising efficiency, team structure, and development, culture, growth strategies, exit planning, and building resilience during times of economic pressure.

Monthly support and mentoring packages designed for smaller agencies available from £225pm. 

Who do I work with?
1) Young ambitious agencies (typically 2 - 15 staff) who need practical advice on how to grow and structure their business, from someone who's been there and got the T-shirt.
​
2) Agency founders who are struggling physically or mentally because the business is overly reliant on them personally.​
​
3) Founders with a specific challenge in the business who don't have the time to identify the cause and take the appropriate action.​

Outside of work you’ll probably find me playing football, recovering from playing football, or walking our three dogs.

taplio

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Ben Bailey

Ben Hollom - FCIM

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