Ben Bailey

Gett

Leading growth for London’s Black Taxi App.

VP of Marketing

Freelance | Self-Employed

Start-ups grow faster with my help 🤓 🚀 

High-intensity programs designed to get founders their first customers faster.

Recent wins:

- Grew a startup from zero to £300k monthly revenue in 6 months through Meta ads
- Found a scaleable and profitable growth channel in a competitive Fintech environment
- Helped an international start-up break the UK market by discovering their audience through creative 

Need help figuring out your growth levers? DM me.

Startup growth consultant

LiveMore Mortgages

Led growth in the fight against financial exclusion for the over 50s with groundbreaking new mortgage products.

- Record B2B growth while reducing acquisition cost by >75% through strategy revamp
- Built B2C funnel from scratch, with a creative-led approach, reaching profitability in two months and consistent month-on-month growth

Marketing Director

Even

Founding team, leading the marketing and sales function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Chief Marketing Officer

Nested

Head of Brand, and later the marketing function at PropTech disrupting the home selling process. 

Covering brand, acquisition and nurture in our mission to build the modern way to move. Notable projects: brand positioning and messaging, creative development and execution across TV, Radio and Social Media.

Nested is led by GoCardless founder Matt Robinson.

Head Of Brand

Studio British

Founder and Marketing Director covering brand, acquisition and customer experience in our mission to slow down fast-fashion. 

studiobritish.com is the home of luxury British fashion.  Successfully launched an MVP with sales to 25 countries and an industry high average order value. Responsible for wide ranging business and marketing strategy through to delivery across channels such as ppc, SEO, social and partnerships.

MyBuilder.com

Part of management team for online marketplace, I led marketing, in charge of acquisition and lifecycle for B2C and B2B. 

MyBuilder.com is an online marketplace dedicated to helping homeowners find quality tradesmen. Since joining we've enjoyed fantastic growth, currently helping 50,000 tradesmen to win work with 90,000 homeowners posting jobs each month.

Player-manager of the marketing function at MyBuilder, reporting to the CEO, with 5 direct reports. Covered a variety of disciplines; strategy, above the line creative development, media planning, agency management, paid search, SEO, content, social media, events, copy and email marketing to name a few. 

Successfully grew the team to help MyBuilder grow significant awareness through use of TV, OOH and PR. We're now the fastest growing company in our space on-track to become the first place a homeowner will think of when they need to hire a tradesman.

Marketing Lead

Zipcar

Grew the newly-established HR function by developing process and structure around recruitment within Zipcar. Developed and took charge of end-to-end recruitment for roles across all disciplines at all levels of seniority.

Talent Acquisition Manager, UK & Europe

Delivered an excellent level of customer service to our membership base of 100,000 of London members, responsible for managing and training the team, high level complaint resolution.

Customer Service Manager

Universal Music Group

Two hit UK singles, big in Japan. Highlights included playing Glastonbury and Brixton Academy, Q Magazine cover story and runner-up single of the week in NME. Several tours including the UK, Europe and the Far East. Occasionally get noticed in the pub.

Musician

Growth 🚀 Marketing 🤓 Start-ups💪🏾

📈 Growth for start-up and scale-ups
🤝 Hands-on people leader
❤️ I build brands people love

I fell into start-ups by joining a shabby outfit above an industrial garage in South Wimbledon, then known as Streetcar. That business exited to Zipcar which eventually sold to Avis for a cool half a billion.

At MyBuilder, it became clear marketing was the function where I could add most impact. We grew that business and exited to IAC (Expedia, Trivago). 

Since then I’ve worked with and advised multiple companies in growth and marketing, with roles like Head of Brand, Head of Marketing, Marketing Director and Chief Marketing Officer. 

I love a bit of stradegee, but will never get tired of hands-on building, whether it’s creative, copywriting, PPC, SEO or paid search. 

Leading the marketing function at a FinTech on a mission to end "Generation Rent" through an interest-free equity loan.

There are two million fewer young homeowners now than there were a generation ago. The rising cost of living coupled with stagnant wages means people are living in housing purgatory. 

Even is here to end “Generation Rent”. With an interest-free equity loan, we can triple a first-time buyer’s deposit without affecting their affordability.

Walkers

Covering Business Services in London and working with line managers in London, Dublin, and the Cayman Islands. Focus is on providing a high touch, high quality Advisory service to managers.

HR Manager

TurkishBank UK

Developed a HR and Development strategy for the UK, aligned with the Bank's commercial/financial goals.

Partner to c-suite leaders, giving counsel on UK employment legislation, complex ER cases and lead on SMF applications. Line management of HR Coordinator, coaching them on all aspects of UK HR management.

Standalone role

Key areas of focus are organisation design, reward, SMCR checks, recruitment,performance management, ownership of OKRs and change management. I'm also the Data Protection Officer

Head of People and Culture

People Manager

Pregnant Then Screwed

Helpline Volunteer

•	Achieving HR projects  through to resolution, including change of pension provider, change to holiday year and change of pay date.

•	Operational support to the HR Director and Head of HR to deliver strategic outcomes, including talent management and staff engagement.

•	Supporting senior managers with change initiatives.

•	ER case management, supporting managers (up to the Executive level) with investigatory meetings, formal hearings and appeals, to varying degrees of complexity.

•	Working closely with middle and senior management to foster a high-performance environment and to proactively identify and resolve issues. 

•	Managing the annual benefits renewal process, liaising with external brokers and ensuring that all necessary information is provided on-time and accurately.

•	Overseeing the monthly payroll of 250 employees and performing year-end payroll activities to ensure compliance with HMRC and payroll legislation.

•	Reviewing, developing and revising HR policies to ensure a consistent and fair approach to management. 

•	Running the annual performance review: holding performance appraisal sessions to managers; recording and tracking performance reviews; updating all salary changes and monitoring any unusual patterns in ratings.

Senior HR Adviser

Temporarily line managing 2 HR Advisers whilst a permanent Head of HR is recruited.

Acting HR Team Manager

The Royal Society

HR Adviser (Maternity cover)

Backpacking around South America

Career Break

Enghouse Interactive

HR Adviser/Administrator, EMEA

Jacobs

HR Shared Services Adviser

Rentokil Initial

HR Assistant

Seasoned HR Manager/Business Partner with experience in a wide variety of industries, including Legal, Financial Services, and Charity and Not for Profit.

Strong experience in Reward and Compensation, Employee Relations, Change Management, Organisation Design, Reward, Performance Management, Onboarding, and Payroll. I enjoy working in a team with Generalist peers and HR Centres of Excellence.

Using data, I am passionate about crafting employee experiences that people value and contribute to business growth.

Capable of balancing strategic delivery with day to day operations.

Outside of work I train calisthenics religiously.

taplio

The Battle

Ben Bailey

Alicia McAloon

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