Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

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adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

KEEN

I manage and lead KEEN’s DTC global digital ecosystem consisting of 16+ integrated platforms. 

Leading digital innovation, digital product development, UX, website optimization, and DTC end-to-end customer experience.

Director, Global Digital Product

KUIU

Initiated and successfully lead an entire DTC digital transformation for the hyper-growth private equity-backed company. Reduced the total cost of ownership, replaced at-risk technology, and increased the effectiveness and resilience of the entire digital ecosystem in preparation for acquisition.

Senior Director, Ecommerce and IT

Patagonia

Innovating & defining direct-to-consumer solution strategy & solution architecture from ideas to implementation ensuring that solutions support business objectives. I work with a wide range of business unit stakeholders, marketers, designers, merchandisers, project managers, customer service and technical architects to design and implement high availability, high performance digital solutions in support of the company’s strategic goals.

Digital Solutions Manager (Global DTC)

Driving projects, solutions and operational calendar execution that generate global direct to consumer profitability, while supporting environmental positive change and awareness.  I work with stakeholders across the organization to streamline business processes and implement solutions that focus on creating a best in class, customer-centric eCommerce experience.

Operations Manager, eCommerce

Managing the development and delivery of platform solutions that drive digital direct to consumer revenue for all Fuerst Group brands and initiatives globally. I implemented an agile development framework that consistently delivered new features and enhancements. I built out and implimented a product management framework and delivered against a prioritized global digital commerce roadmap.

www.keenfootwear.com
www.chromeindustries.com

Product Owner - Global Digital Commerce

Working cross-functionally across all digital business units to quickly create solutions for both day to day operations and long term strategic initiatives. I worked across the entire direct to consumer business to help capture business requirements, perform gap analysis and plan system migrations. I helped re-platform 2 brands globally to a new eCommerce platform and built out the business processes to help the team execute on the new systems.

Business Systems Analyst, Global eCommerce

Columbia Sportswear Company

Developing and delivering best in class digital solutions against a global eCommerce roadmap. While working with a talented team that facilitated business growth and team camaraderie, we were able to grow the global digital DTC business at an incredibly rapid pace.

Web Developer

Helping champion digital product quality and customer usability.

Quality Assurance Analyst, Global eCommerce

A proven leader in direct-to-consumer leadership, innovation, UX/UI, digital product ownership, user experience and business architecture, technical architecture, agile and eCommerce operations. I’ve lead many large scale redesigns, replatforms and entire digital brand transformations. 

I’ve built technology and teams that helped scale brands at the 10m, 100m, 500m and 1b ARR milestones. 

I have experience as a change agent in the public, private, and private equity spaces and understand the differences on how to be successful in each. 



Current brand:
KEEN Footwear

Brands in my portfolio:
KUIU Ultralight Hunting: KUIU.com
Patagonia Inc.: www.patagonia.com
KEEN Footwear: www.keenfootwear.com
Chrome Industries: www.chromeindustries.com
Columbia Sportswear: www.Columbia.com
SOREL: www.sorel.com
Montrail: www.montrail.com
Mountain Hardwear: www.mountainhardwear.com

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

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