Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

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adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

Thanks for stopping by!  (Para español más abajo)

If you’re into polished, “perfect” career stories, this might not be for you. 

My journey’s been messy, full of lessons from breaking things and learning the hard way.
I started out as a graphic designer, creating websites and coding some of them into old-school CMS platforms like Joomla. Fast forward to today, and I’m working with startups. Corporate life wasn't for me, too much politics.

Teaching and mentoring have become a big part of my journey. For years, I’ve been helping junior and mid-level designers find their flow because I’ve been there, I know how impostor syndrome can creep in.
Watching others grow their confidence and skills is one of the most rewarding parts of what I do.

What truly gets me excited is when design doesn’t just look good and it drives real results. Like the time I designed a solution that cut costs by 80%, scaled effortlessly, and boosted user satisfaction by 60%. That felt like a UX grand slam.

Here, I share my thoughts and practical insights, the kind of stuff they don’t always teach us in school. If that resonates with you, stick around.

👉 Follow me for reflections, resources, and conversations that push design (and all of us) forward.


__________ 

Si lo que buscas son historias de carrera pulidas y “perfectas”, tal vez esto no sea para ti. Mi camino ha sido desordenado, lleno de lecciones aprendidas a punta de equivocarme y de meter la pata.

Empecé como diseñadora gráfica, creando sitios web y programando algunos de ellos en plataformas CMS de la vieja guardia como Joomla. Hoy en día trabajo con startups. La vida corporativa no era lo mío: demasiada política.

La enseñanza y la mentoría se han vuelto parte fundamental de mi recorrido. Durante años, he estado ayudando a diseñadores junior y de nivel intermedio a encontrar su ritmo, porque sé de primera mano conozco el síndrome del impostor. Ver cómo otros desarrollan su confianza y sus habilidades es de lo más gratificante de lo que hago.

Lo que de verdad me entusiasma es cuando el diseño no solo se ve bien, sino que también genera resultados reales. Como esa vez que diseñé una solución que redujo costos en un 80%, escaló sin problemas y aumentó la satisfacción de los usuarios en un 60%. Eso se sintió como un “Home run” de UX.

Aquí comparto mis reflexiones y conocimientos prácticos, ese tipo de cosas que no siempre nos enseñan en la universidad. Si te hace clic, quédate por acá.

👉 Sígueme para reflexiones, recursos y conversaciones que impulsen el diseño (y a todos nosotros) hacia adelante.

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Nata Suu

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