Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

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If you're looking for a quality campaign setup structure, expect that your first month working with me will take about 35h . Why? The initial detailed setup takes around 25h of work then running it, optimizing it, A/B testing it, creating new ad extensions and adjusting audiences, etc can take 20h. This means that my minimal interaction with your Ad accounts will be around 1 hour per day, give or take, unless you want more hours on it, it's your call. Ongoing months are about 20h per month (30-45mins per day)

When working with clients, the number one goal is optimizing your CTR (Click-through rate), CPC (Cost-per-click) and increasing your ROAS (Return on Ad Spend). To do so, we'll need to go through a structured approach:

-We'll first book an initial zoom video meeting in order to understand the pains that your campaign is going through and identify potential solutions.
-If there's a fit, we'll move forward with a contract and start the brand research right away in order to generate data about the planned campaigns.
-We will then look for long-tail keywords that are niche-specific and sift out all the negative keywords.
-We'll then do the research on your competitors and their keywords by using various tools.
-We will then build out our custom audiences and be sure to drive ads only on IBAG principles.
-We will set up device & geo-fencing.
-We will set up conversion tracking for A/B testing.
-We will then audit, optimize and adjust daily to reach our established goals.

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The Battle

Ben Goodey

🪄🧙‍♂️Mark Bruk

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