Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

nómada

Messaging, strategy, and marketing solutions for professional and financial services enterprises.

Principal

PROVEIT Games

Cofounder

I help B2B services companies nail their messaging and convert more ideal clients. Strategy | Messaging | Identity | Presence

Are you a professional services leader who's been wrestling with issue like:

• extended sales cycles?
• qualified prospects "going a different direction"?
• stalled or declining margins, revenues, or market share?

The roots of these problems often lie in your company's brand identity, presence, and market strategy.

At nómada, we help you find creative and effective solutions to break through the wall and get back to growing your company with better KPIs than ever.

Book a confidential call with us to explore more.

Personally, I get excited about:

 • Creative problem-solving for a wide range of business issues
 • Crafting clear, concise messaging that speaks directly to a brand's target audience
 • Fixing disconnects between what brands and individuals know about themselves internally vs. how they present themselves to the outside world
 • Developing strategies for brands to showcase their value and drive action from their ideal clients
 • Designing user journeys and experiences that are simple, efficient, and engaging
 • Gathering knowledge across a vast swath of topics and applying it in new ways to interesting projects
 • Nailing the perfect slogan (if such a thing really exists)

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The Battle

Ben Goodey

Nate Lehoux

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