Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Timeular

Growth Manager

Effectory

Growth Marketer

I am responsible with my team to lead Effectory's international growth. My activities are the following:
- Lead Acquisition via Organic and Paid channels within the targeted CPL and CR
- Leading CRO activities
- Lead nurturing, retargeting and e-mail flows
- Reporting, dashboards and Data Analysis
- Support and train my team members in adopting the growth hacking approach 

As a team we work in Agile, with the Scrum Framework.

Growth Hacker 

Officina della Pelle

Social Media Manager freelance

AKKA

As a member of AKKA's communication team, our goal was to delineate and implement a digital strategy in order to exponentially grow AKKA's and Paul Hughes niche business. Thanks to this experience, I understand how to work in a team with common objectives, and how to enhance my professional and personal abilities in order to reach the desirable results. Working for AKKA I had the chance to sharpen my competence in develop and learn strategies for personal branding and PR.

Marketing Department Assistant

Lindbergh

I was accountable for developing and executing digital strategies for Lindbergh's clients. I worked closely with the Co-founders and Project managers for creating optimal action for driving our clients' online success.

Social media, copy writing and SEO where my bread and butter. During my experience in Lindbergh I also developed strong analytical skills and a good communication ability, come in handy for infuse confidence to clients who don't really get into the digital world yet.

I offered to train my colleagues and CEOs in order to give them deep knowledge about the potential of a web marketing plan.

Digital Marketing Consultant

freelance

Web projects for two great artist of my city, Lucca. I worked with Wordpress, Html5, Css3 and JSON-LD for Semantic Web. 

Working as freelance gave me the opportunity to deeply understand that the mutual trust within a pro and the client is a key to success.

Web developer

TES Eventi e Comunicazione

TES Eventi asked a SEO strategy for improve ranking on SERP. When I start working with TES I found that it was also having some big issue with its web site. The site was indexed with some spammy keywords due to a violation of the resource. The situation was successfully managed with the disavow tool of GWT.

Here are some action put in place:
-move to a new hosting
-keyword research
-copywriting 
-image optimization
-sitemap
-robots.txt
-JSON-LD implementation
-Create a Blog
-3 landing pages

taplio

The Battle

Ben Goodey

Matilde Lazzari

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