Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Zelros

Zelros, The Insurance Copilot™, provides an AI platform that enhances customer service quality and sales opportunities for insurance carriers, agencies, and BPOs. Our services are available in the EMEA and NA markets.

My responsibilities at Zelros include:
· Leading and managing digital marketing strategies, including web operations, optimization, and advertising
· Launching and managing ABM campaigns to increase marketing qualified leads with our target accounts
· Initiating branding and marketing activities to ensure Zelros' positioning in the B2B Insurance markets. 
· Empowering our team's vision to become the leader of AI SAAS solution provider for insurance distribution and customer service in France and expanding our ambition to the North American market.

Senior Digital Strategy Manager

Zelros is a pioneer of AI/ML in InsurTech and an award-winning solution. Understanding the complexity of Insurance relations, Zelros digitalizes the legacy system to help insurance agents save time in the daily mundane process and focus on what really matters: Human/customer relations.   

Zelros system empowers seamless new onboarding and customer care processes. Insurance companies can find analysis and documents of customers' files from voice calls, hand-writing notes to online registration. You name it; we have it. Zelros drives faster quotes to contract and recommends the right package to the agents based on the customers' needs. 

Zelros has had successful tractions in Europe, and in 2021 expanded in North America.

I am in charge of Channel Marketing with strategic partners in EMEA and North America to push forth the digital transition worldwide in the insurance industry.

Channel Marketing Manager

Willowmore Pte. Ltd.

· Won Top17 in Pitch@Palace, Top100 at Slingshot, Top15 at Comet Competitions in 2019.
· Built brand strategy and supported business expansion to target new industries and new countries.
· Communicated and led projects with cross-functional team to create new product features to cater to clients’ work-flow and business requirements.
· Worked with C-level to establish and manage new partnerships with Government Agencies in Singapore and Thailand, main distributors in Vietnam and strategic partners such as Microsoft.

Head of Marketing and Partnerships

Willowmore provides Enterprise Access Control Management Solution with Smart Padlock to cut down the inefficient costs and time used to manage and retrieve the physical keys. Willowmore turns the physical keys into virtual keys, padlocks into smart padlocks, and creates a system that tracks, stores, analyzes all activities, lock’s health and operations. 

To increase security for remote assets, We re-innovate how sensors, smart locks and gateways (SigWaV) work using Sigfox.  Willowmore is the first company in APAC region to design and produce a Low Power Wide Area Networks - Bluetooth gateway that helps businesses to monitor assets via collected data from sensors.

Marketing Manager

Lazada Group

SEO Team Leader at Lazada.vn

•Managing team tasks and KPIs
•Planning and implementing off-page optimization
•Leading on-site optimization (category migration)
•SEO analytics performance (support to create a SEO analytics tool; monitor the performance through GA, search Console)

SEO Specialist at Lazada.vn

Barnes & Noble @ RIT

•Develop strategies to increase awareness through different social media platforms and public relations events 
•Develop a loyalty program to increase engagement with the RIT community and Rochester community. 
•Collect data from consumers and analyze the consumer pattern behavior to predict the next big promotion that will potentially increase the highest impression as well as conversion. 
•Develop opportunities for joint marketing/ promotions with other local vendors

Marketing Coordinator

Reporter Magazine

+ Acquire four advertising contracts that is worth $40.000 until the end of the school year.

1. Planning
•Creates annual operating plans that support strategic direction set by the board and correlate with annual operating budgets; submits annual plans to the board for approval
•Collaborates with the board to define and articulate the organization’s vision and to develop strategies for achieving that vision
•Develops and monitors strategies for ensuring the long-term financial viability of the organization; Develops future leadership within the organization

2.  Management
•Promotes a culture that reflects the organization’s values, encourages good performance, and rewards productivity
•Oversees the operations of organization and manages its compliance with legal and regulatory requirements

3. Financial management
•Oversees staff in developing annual budgets that support operating plans and submits budgets for board approval 
•Prudently manages the organization's resources within budget guidelines according to current laws and regulations
•Provides prompt, thorough, and accurate information to keep the board appropriately informed of the organization’s financial position

4. HR management  
•Recruitment and contracting of company and project staff;
•Employee development, and training;
•Performance management and improvement systems;
•Employment and compliance to regulatory concerns and reporting;

5. Marketing and PR:
•Manage advertising opportunities in other theatre program, press and at venues.
•Organize the availability of company members for media/PR events as necessary.
•Oversee content, production and distribution of all marketing and publicity materials (posters, program, flyers, mail outs, brochures etc) with director, designer and project manager.
•Manage press development;
•Co-ordinate the invitation of potential future promoters and supporters of the company.

Business Manager

•Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies
•Prepare and negotiate advertising and sales contracts.
•Meeting and exceeding aggressive sales goals and overall objectives.
•Build strong relationships with key contacts from media agencies, maintaining a high level contact via the telephone, email and meetings. 
•Generate advertising revenues in both publishing and online format, ensuring all bookings are followed up and recorded accurately.
•Forecasting knowledge and the ability to manage an assigned budget.

Advertising Manager

Rochester Institute of Technology

•	Produce clear, thorough, typed notes to support deaf, hard-of-hearing students
•	Update and maintain class notes.

Notetaker

•Instruct children from age 8 to 12 to enhance swimming skills
•Test swimming skills and motivate children to learn

Swimming Instructor and Lifeguards

•Provide Administrative Support for the Director of Programming
•Coordinate Scheduling and reservations for events and meetings
•Strengthen communication among associations, colleagues, and external contacts

Executive Administration Assistant at Global Union

I am a Senior Marketing Manager at Zelros, the leading AI platform for insurance customer service, marketing, and sales. With eight years of experience in marketing, I have a proven track record of delivering growth, innovation, and customer satisfaction for B2C and B2B businesses in various domains, such as e-commerce, IoT, and AI.

Beginning my career as an SEO specialist at Lazada, Vietnam's leading e-commerce company, I was fortunate to work with an exceptional team and gain insights into not only technical SEO but also the dynamics of leadership and teamwork. My journey then led me to Singapore, where I spearheaded marketing initiatives at Willowmore, a B2B SaaS enterprise offering IoT solutions to Telecom and Public service sectors.

Currently based in Paris, I am immersing myself in the fascinating world of AI and LLMs. As GenAI grows, my role involves initiating, planning, and executing both online and offline marketing activities to enhance Zelros' brand visibility, lead acquisition, and market expansion.

At Zelros, I lead and manage digital marketing strategies, including web operations, optimization, and advertising. I also launch and manage ABM campaigns to increase marketing qualified leads with our target accounts. Additionally, I initiate branding and marketing activities to ensure Zelros' positioning in the B2B insurance markets in EMEA and NA. I am passionate about working with a diverse and talented team of engineers, designers, business developers, and marketers to achieve our vision of becoming the leader of AI SaaS solutions for insurance distribution and customer service.

Having honed my marketing strategies to cater to the swift pace of B2C lead/deal acquisitions and the extended sales cycles (12-18 months) in B2B, I take great satisfaction in applying my acquired skills and knowledge. These competencies have empowered me to support both B2C and B2B businesses in harnessing a variety of channels (partnerships, SEO, SEM, demand generation, content, SDR, sales) to fuel their growth. Nevertheless, I firmly believe in the principle of lifelong learning and eagerly look forward to expanding my knowledge base.

I would love to connect with strategic marketers who share a similar mindset.

taplio

The Battle

Ben Goodey

Le Nguyen

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?