Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Croud

I lead the Croud agency here in the US — overseeing growth, strategy, planning and client service. In close collaboration with the CEO, COO and Executive Leadership team, we aim high.

Our Performance, Reinvented approach epitomizes Croud's 13-year journey. Rooted in performance marketing, we infuse a performance mindset into every facet of: strategy, brand planning, integrated media, social, creative & data. We’re partnering clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools. 

Today, Croud is a full-service media agency, transforming our clients' businesses through incredible incremental marketing.

"Digital Agency and Independent Agency of the Year" US Agency Awards 2023

“Global Performance Agency of The Year” - Campaign Magazine, 2021

“US Performance Agency of the Year” - PMW, 2022

Managing Director, US

Responsible for building and leading the Business Development, Strategy and Client Leadership teams at Croud US.

“Biddable Team of The Year” - The Drum Search Awards USA, 2017.

“Sunday Times Tech Track 100” - The 100 fastest growing private companies in the UK, 2017.

"Sunday Times Best Places to Work 2018" - Extraordinary levels of workplace engagement.

“Client Service Team of The Year” - The Drum Agency Awards, 2018.

SVP, Client Strategy

Responsible for founding the New York office at Croud. The number one focus being on building a client base from scratch.

VP, Business Development (Co-Founder, US)

Responsible for new business development in the first few years of the agency being founded, in London.

Senior Business Development Manager

Axonn Media

Business Development Manager

Internet Search Marketing Ltd

Account Lead

Account Manager

I am the US Managing Director at Croud, a full-service media agency that transforms clients' businesses through incredible incremental marketing. I've been in digital advertising since 2009, first in Europe then the US, focusing predominantly on agency leadership and growth across media, SEO, content, strategy and measurement.

I oversee growth, activation, strategy, planning and client service in the US market, in close collaboration with the CEO, COO and Executive Leadership team. Since 2012 I've been involved in growing the business from 5 people to over 500, working with clients like Audible, Chime and NewYork-Presbyterian.

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The Battle

Ben Goodey

Kris Tait

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