Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

OffSec

Field Marketing & Community Specialist

Horangi Cyber Security

•	Developed and launched an innovative branding strategy for the Horangi-AWS collaboration, including the creation of a distinctive brand name. This strategy played a key role in the successful market introduction and enhanced brand perception, resulting in a 30% increase in service uptake and enhancing brand visibility by 50% within the first six months.
•	Led the end-to-end production and launch of the acclaimed 'Ask A CISO' podcast, orchestrating guest acquisition, scheduling, and strategic content curation. Achieved consistent weekly distribution across major platforms including YouTube, Spotify, and Apple Podcasts, achieving a 4.5-star rating across these platforms and growing listenership by 2,400 percent (from 20 to over 500) within the first year.
•	Drove substantial growth in corporate blog engagement by innovating content strategy, including the introduction of Pillar pages and the development of compelling content. This resulted in a marked 40% increase in user interaction and time spent on site, resulting in a 20% increase in lead generation.
•	Strategically designed and implemented targeted social media marketing campaigns across LinkedIn and Twitter, focusing on cybersecurity. These campaigns significantly boosted brand visibility and boosted content reach by 40% within a six-month period.
•	Produced whitepapers and eBooks, boosting downloads by 25%, enhancing brand visibility and lead conversion.

Content Marketing Manager

Cybersecurity and Blockchain Practitioner

Jeda Private Limited

•	Secured over S$500,000 in new business over 2 years, and managed key projects for clients like Sentosa Development Corp. and the Land Transport Authority.

Project Manager

PaveWell Asia Pte. Ltd.

•	Planned and allocated resources across various construction sites, ensuring timely deliveries and cost containment that resulted in 20% cost savings that translated into an increase in profits, customer satisfaction and re-engagement from clients.

Vice President

Strategic Content Marketing Leader | Driving Brand Growth with Innovative Digital & Social Media Campaigns | Digital Transformation & Change Management

As a seasoned Content Marketing expert and Marketing Manager, I specialize in developing and executing comprehensive content strategies that drive brand growth and customer engagement.

My expertise spans SEO, digital marketing, and data-driven campaign management, leveraging tools like Google Analytics and HubSpot to optimize performance. 

Passionate about content creation, I deliver compelling narratives that not only resonate with the target audience but also significantly enhance search engine rankings and conversion rates. Whether it’s lead generation, social media marketing, or project management, I thrive on crafting strategies that deliver measurable results

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The Battle

Ben Goodey

Isaiah C.

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