Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Lomond

Head of Marketing at the UK's fastest growing estate agency group.

Group Head of Marketing

Seymours Estate Agents

Group Marketing Director tasked with creating and establishing an internal marketing department to service the estate agency franchise and all associated departments.

✔️  113% increase in review volume 
✔️ 100% increase in Google listing views 
✔️  21% market share increase new instructions 
✔️ 11% sales agreed market share increase 
✔️ 36% let agreed market share increase 
✔️  120% social media following growth 
✔️  New website delivered providing +200% page views and +70% interaction

Group Marketing Director

Curchods Estate Agents

Develop and maintain the standing one of the most respected estate agency brands in the south of England.

Marketing Director

Marketing Manager for this multi award winning, 21 office, independent estate agent in Surrey including both the Curchods and sister brand Burns & Webber.

Marketing Manager

Burns & Webber

Marketing Assistant

Parsons Brinckerhoff

Marketing Coordinator producing tender documents, Intranet management and DTP, for this international civil engineering company.

Marketing Coordinator

Group Head of Marketing at Lomond

A board level management Marketing professional with a passion for brand development and storytelling, with an ever evolving career in marketing and graphic design, specialising in the property industry. I’m also a bicycle fanatic. 

Career highlights include:

🏅 Award Winner Estate Agency Marketing South East Region, UK at 2021/2022 International Property Awards. 

🏅 Award Winner of Best Estate Agency Marketing in the whole of the UK at the 2020/21 International Property Awards. 

🏅 Award Winner Best Estate Agency Website, UK at the 2020/21 International Property Awards. 

🏅 Award Winner Estate Agency Marketing, UK South East 2021/22 International Property Awards

🏅 Award Winner of 'Best  Marketing & Presentation' award at Surrey Property Awards 2015.

Talking about #property #estateagency #realestate

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The Battle

Ben Goodey

Graeme Wadhams

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