Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

RightCapital

RightCapital is the fastest-growing planning software for financial advisors. Empowering RIA's to create powerful financial snapshots for their clients. Used by thousands of advisors, RightCapital has the highest user satisfaction in the industry.

Vice President, Marketing

Early Stage Advisors

Fractional CMO & Advisor -- building sustainable growth marketing practices for early-stage B2B SaaS businesses

Click website below to learn more👇

Marketing Advisor

Clairemont Venture Partners

Seed-stage angel investor and advisor

Portfolio co's include: GEM Health, Eleos Health, Databento, Brixon Biosciences, Droplette, Piroutte Medical, CLIPr Co, Akston, Clerio Vision, Bid Ventures (Jock Mkt), Starpath Robotics, First Touch, and others

Investor

Contractbook

Backed by Bessemer, Tiger Global, and Gradient Ventures.

Contractbook offers an intuitive, holistic contract management platform. Making contract data accessible and actionable, empowering businesses to scale with future-proof contracts.

Squadle, Inc.

Acquired by CrunchTime (Battery Ventures) in 2022

Squadle is a workflow automation company committed to delivering flexible, user-friendly applications that enable multi-unit operators, convenience stores, and retailers to simplify complex operations and streamline food safety.

Toast, Inc.

Toast (NYSE: TOST) is a restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Senior leader running Toast's Customer Marketing efforts, Derek's team was responsible for defining and leading Toast's lifecycle marketing and customer advocacy programs. Led the chartering of the team's best-in-class referral program, which became responsible for 1 out of every 5 new customers. While also managing product growth through cross-sell and product adoption programs.

Director, Marketing

Vistaprint

VistaPrint (NASDAQ: CMPR) helps small business owners create expertly designed, up-to-date custom marketing – the assortment of products they need to look and feel professional, prepared and plugged in.

As a member of the Digital Leadership team, Derek was the marketing leader on the Digital business responsible for partnering closely with Product, Engineering, and Customer Success. Key focus areas were to drive demand and eCommerce conversion rates for $70M global product portfolio. Responsibilities include leading marketing strategy, building bottoms up budgets, and focusing on GTM innovation for SaaS portfolio of products. While also managing a team of global marketing specialists.

Product Marketing Manager

Arnold Worldwide

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth.

At Arnold Derek worked with CMOs and key marketing leaders at Fortune 100 brands, highlighted by household brands such Carnival, Panasonic, and Dell.  As the Business Strategy lead on the Dell account review, his focus was to drive insights for the brand positioning by outlining customer profiles and building a framework around the competitive landscape; all of which helped to deliver the biggest account win in the history of the agency.

Business Strategy Manager

MIT Sloan School of Management

MBA, Management

Grand Circle

Manager of Circulation

Derek is a marketing and tech executive with 20 years of experience scaling revenue, improving marketing efficiency, and managing high-performing teams. Derek is currently leading the Marketing function at RightCapital, having previously held executive marketing roles at Contractbook, Squadle, and Toast.

Recognized for consistently attracting, nurturing, and retaining top talent across various stages of growth. Derek possesses comprehensive expertise across the entire marketing funnel, ranging from the creation of impactful messaging and positioning frameworks centered around the ideal customer profile, to demonstrating adeptness in optimizing channel mix for multi-million dollar budgets. A collaborative team player with a proven ability to foster strong relationships at both executive and board levels.

Derek lives in Greater Boston with his wife and two kids.

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Ben Goodey

Derek Stangle

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