Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Ray's Electric & General Contracting

Ray's Electric & General Contracting specializes in commercial and industrial electrical and contracting projects in New Hampshire's North Country.

General Manager

PropertyScout.io

PropertyScout.io provides a combination of real estate and consumer data to create unique insights about US residential and commercial properties. Our customers include property insurance companies from agencies to claims departments and special investigations units, lending service providers, and investigative/legal teams.

Founder

www.homeschool-curriculum.org

Turned-around then sold online homeschool curriculum AdSense and affiliate review site
•	Improved organic traffic by 100% in 12 months through SEO and blogging including video
•	Built email list to 2,000+ subscribers through organic traffic and Facebook advertising
•	Increased affiliate and advertising revenue by 50%
•	Grew social media presence on Facebook (6,500+), Twitter (13,200+), and Pinterest (3,000+)
•	Created and launched online information products using the ASK method and Product Launch Formula

Owner

The Maids International

Started, grew, and sold residential cleaning franchise start-up operation from inception to profitability.
•	Ownership responsibility for launching start-up franchise; achieved profitability within 10 months of operation while increasing customer base to 106 repeat customers with 96% retention rate
•	Hired, trained, and motivated diverse staff and set strategic culture and vision; developed the highest quality cleaning service in the city; recognized as “Best of Boston” five times by Boston Magazine
•	Created/Executed advertising and marketing campaigns including direct mail and PPC; improvements reduced acquisition cost from $942 to $156. Transitioned PPC and SEO to marketing agency.
•	Established turnkey operation including management and sales through implementation of a business dashboard and Zoho CRM system to manage and monitor performance 
•	Sold franchise to key employee at 4.75x multiple

Franchise Owner

Purchased and sold cleaning franchise while managing other businesses on East Coast
•	Successfully negotiated and closed on the purchase of a cleaning franchise business similar to earlier experience – terms were zero cash down at closing 
•	Increased customer base by 10% within six months
•	Sold franchise with turnkey leadership in place

Real Property Management Boston

Started, operated, then sold franchise business managing residential rentals and condominium associations specializing in single family, individual apartments, and smaller multi-family properties within 15 miles of Boston since 2009.
•	Grew property management company to mid-size operation (over 100 units) within one year
•	Added maintenance and condominium service lines; grew business to exceed $1,000,000 in revenue
•	Created, recruited, trained, and managed sales force including CRM implementation
•	Sold franchise to employee with turnkey leadership in place

EMyth

Business Coach and Strategy Consultant. Owner of multiple service businesses with a broad background in corporate and small business environments.

Coach

Spyglass Biosecurity, Inc.

Early stage water quality monitoring instrumentation manufacturer
•	Initiated strategic direction to align to vertical markets in recreational, source, and agricultural water
•	Identified and launched campaigns to compete for government grants (SBIR, BAA, and state)
•	Implemented regular pipeline review process using SugarCRM to develop and cultivate sales funnel; responsible for strategy for business entry into Asia
•	Developed sources of supply for new product introduction while managing current manufacturing base

Chief Operating Officer

Wipro Technologies

Responsible for manufacturing consulting of global services provider delivering technology solutions.

Deliver results in client engagements by performing the analysis, design, and recommendation for any stage of the product development lifecycle - envisioning new solutions, market validation, business modeling, requirements definition, architecture definition, design, implementation, and support strategies.
 
•	Sold and led consulting engagement to control manufacturing defects of US based OEM using Chinese contracted manufacturers.  Physical and logical controls put in place to protect against market risks
•	research projects including voice of the customer, data analysis and customer segmentation; sold and delivered new service line addressing vendor quality concerns
•	Closed revenue transactions exceeding $370,000; reflecting sales accountability concurrent with consulting delivery responsibilities
•	Supervised and coordinated contributions and development of on-site consultants in Japan and India

Business Architect

NextPage, LLC

NextPage uses a highly involved, hands-on approach to help small business owners to realize their business goals.
•	Developed five-year business plan as CFO of a multicultural advertising and marketing firm; provided competitive analysis, market research; enhanced business process controls and implemented software and metrics to address strategic issue of utilization gaps
•	Recruited and hired core leadership team as GM/COO for Boston Lobsters (professional tennis team); drove sponsor development through implementation and utilization of SalesForce customer relationship management automated software; developed interactive and grassroots marketing campaigns to increase ticket sales; organized and conducted 7 home matches

Principal

Jabil

Account manager for $25M program.  Drove profitability of new account, daily operations for on time delivery and quality improvements.  Managed transfer and qualification of 38 products from competitors’ US located plants to Mexico including quotation, supply chain management, and production ramp.  Acted as customers’ single point of contact for all day-to-day issues (quality, delivery, materials).

Managed 3 New Product Introduction (NPI) teams to launch over 100 automotive products following APQP process.

•	P&L responsibility managing revenues of $25MM across aerospace, defense, semiconductor testing and energy controls businesses; grew revenues of key account by 400% to $4MM per month 
•	Successfully turned around high-risk international account;  achieved profitability and generated follow-on business by resolving on-time delivery and quality issues
•	Profit and loss responsibility for recovery of complex automotive account (4 divisions/6 plants).  Managed group of over 80 indirect labor and 320 direct labor employees.
•	Set the strategic vision for new product introduction, created and implemented methodology to comply with APQP requirements at plants in Michigan, Hungary, and Mexico, led rollout and execution which was subsequently used by 5 different accounts 
•	Oversight for transfer of operations from U.S. to Mexico; created and completed 27 product transfers and 6 launches in Hungary, responding to strategic business imperatives

Business Unit Manager

People oriented business leader with a growth focus through marketing/sales/product.

Experience:

Started/Bought/Exited 6 companies. Prior experience includes profit and loss responsibilities in small business and overseas account management in high tech electronics manufacturing (outsourcing and new product introduction), service industries (information technology projects), and strategic consulting. As owner, started and ran all aspects of multiple franchise operations to profitability. Managed revenues up to $25 million, and capital and expense budgets up to $4.5 million. Held internal and external high visibility roles in matrixed organizations with responsibility for up to 480 people. Led globally distributed teams.

Expertise: SaaS, Business Sale/Acquisition, Internet Marketing, Property Management, Real Estate, Sales, Public Speaking, Project Management, Product Management, Global Project Teams, Franchising, and Business Consulting.

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Ben Goodey

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