Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Content @Mayple, 0 to 50k/mo visitors, I want to be your next podcast guest 😎

I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates. 

I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.

Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - ben.kazinik@mayple.com

Ben Kazinik

0-231k/mo visitors | SEO @monday | I build AI Workflows for SEO | AEO is what all the cool kids say.

Paid Social & SEO Specialist | I help e-commerce brands scale with Meta/TikTok ads and turn blog content into traffic machines

Google isn't hiding "AI Search" data from you. You just don't know where to look. 🕵️‍♂️

Here's a simple Google Search Console hack (credit to Edward Sturm) that shows you exactly what users are asking AI Overviews about your industry.

The secret? Length indicates Intent. People type keywords ("running shoes"). People talk to AI ("what are the best running shoes for flat feet on concrete?").

Here is how to find those "Conversational" money keywords in 30 seconds:

1️⃣ Go to GSC: Open Performance results. 
2️⃣ Add Filter: Click "Query" → select "Custom (Regex)." 
3️⃣ Paste this code: (\b\w+\b\s){7,}

What this does: It filters your data to show only queries with 7 or more words.

Why this matters for 2025-26: These long-tail queries are the exact questions people are typing into AI modes. If you aren't answering these specific questions in your H2 headers or FAQ sections, you are handing that traffic to ChatGPT or a competitor.

Stop optimizing for 2-word keywords. Start optimizing for 7-word questions.

#SEO #GoogleSearchConsole #TechnicalSEO #AIOverview

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The Battle

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Engagements

Likes

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