Basware

Lead Solution Value Consultant

Web3 Doers

Web3 Doers is a community of Thought Leaders, Content Creators, and Founders with already more than 1,400 members. 

The PRO members constitute a core team of 46 highly experienced individuals from various fields and backgrounds.

In December 2023, I volunteered to take on a "pro bono" function as Chief of Staff to help Web3 Doers founder Chris Koronowski structure and grow the community further in 2024 and beyond.

Web3 Doers - PRO member & Chief of Staff (pro bono)

Aequitas Consulting

Providing training and coaching services in new technologies, notably web3 and blockchain.

Founder

Alkimi Exchange 

Alkimi is the world’s first decentralized advertising exchange, leveraging web3 and blockchain technology to provide publishers and advertisers with significantly lower fees, better data and a more efficient infrastructure compared to legacy ad exchanges.    

My responsibilities as VP of Ecosystem Growth included:  

* Active member of the Leadership Team working closely with the three co-founders  
* Helping the project founders define & execute the overall growth strategy 
* Overseeing strategic initiatives and working closely with team leads across various regions (e.g. UK, India, New Zealand)
* Helping scale the global team from 7 to 50+ globally
* Fostering collaboration across departments incl. sales, marketing, product and client services
* Ensuring accountability and progress on business KPIs and roadmap, incl. launch of MVP and later iterations
* Creating and optimising internal tools and processes for improved scalability
* Working with teams to focus on value proposition and story telling
* Participating in Marketing activities (e.g. podcasts, conferences) to help educate the target audience of the financial (ROI) and technical advantages of Alkimi's blockchain-based solution

* * * * 

At Alkimi, we think about advertising differently, so we are building the world’s first decentralized ad exchange, where

- Users aren’t a product
- Publishers aren’t at the behest of Facebook and Google
- Advertisers can deliver their message with value

Using the principle of Generative Economics, the Alkimi Exchange will reward users, publishers and advertisers for rebuilding the intended value exchange of the Open Web.

Fewer ads, better user experience, increased engagement.

Bad advertising broke the Internet. Let's fix it with $ADS.

Vice President, Ecosystem Growth

Bazaarvoice

* Active member of the EMEA Leadership team

* Active member of the EMEA Sales Leadership team

* Managing a European team of seven Solution Consultants based in London, Paris, Munich

* Defining & executing the overall EMEA Solution Consulting strategy aligned to business goals

* Creating and optimising tools and processes for improved scalability

* Fostering collaboration across departments outside of sales, incl. product org, client services and professional services teams

* Focusing on value proposition and story telling

* Manage activities and workload of the Solution Consulting team to help achieve sales targets

Senior Manager, Head of Solution Consulting EMEA

* Managing a European team of four Solution Consultants based in London, Paris, Munich

* Defining & executing the overall EMEA Solution Consulting strategy aligned to business goals

* Creating and optimising tools and processes for improved scalability 

* Fostering collaboration across departments outside of sales, incl. product org, client services and professional services teams

* Focusing on value proposition and story telling

* Manage activities and workload of the Solution Consulting team to help achieve sales targets

* Defining the strategy to identify and acquire key retailers for the Bazaarvoice Retail Network, support the EMEA Sales org in the execution 

* Advising large retailers throughout EMEA on how to leverage the power of Consumer Generated Content to improve user experience and conversion

* Active member of the EMEA Sales Leadership team

Head of Solution Consulting & Retail Acquisition, EMEA

When consumers see content from people like them, they are more confident making the right purchasing decision. The Bazaarvoice Network allows brands to syndicate content they collect (such as reviews, questions & answers or visual content from social media networks) to retailers, significantly extending the reach of each individual piece of content. This helps our brand and retail clients instill consumer confidence to drive more sales, loyalty, and trust - maximising each critical moment with consumers as they research or purchase products.

Network Expansion Director, EMEA

Team Lead Responsibilities in addition to the Solution Consultant role:

Support and Improve the Solution Consulting Team

* Help define team goals 
* Suggest improvements and additions to field enablement materials to support the team
* Suggest Solution Consulting best practices
* Serve as sounding board for manager on how to implement management aims and objectives
* Serve as backup point of contact for escalations when manager is unavailable
* Continuously work to improve relations between SC team and other teams across the business
* Plan, organise and contribute to team meetings
* Work closely with regional team leads to ensure alignment

Subject Matter Expert (SME) program within the Solution Consulting organisation

* Management of SME program – support the cross-functional program with support from the manager (process & tools, documentation, training, maintaining & optimising)
* Work with SC SMEs to fulfil the roles and responsibilities of the SME
* Work closely with the product organisation to ensure that the SMEs are getting the resources and access that they need to be effective
* Continuous evolution of the SME program to make it a effective knowledge sharing tool across the company

Organise trainings for the SC team 

* Work with team manager to determine areas in which the team needs training 
* Develop lesson plans
* Delegate training roles to team 
* Execute trainings

Solution Consultant Team Lead, EMEA

Key responsibilites: 

* Primary opportunity partner for Sales Directors providing product as well as contextual business expertise both internally as well as directly to prospects.

* Capture and document key client requirements from a professional services and technical implementation perspective.

* Prepare and present both standard as well as custom demonstrations of Bazaarvoice products and solutions to prospective clients.

* Support Sales Director in preparing the business case for a prospect and validate the business proposal.

* Validate technical feasibility of new client projects and hand over to assigned internal team

* Represent the company at client and prospect events, sharing best practices and presenting products

With nearly 2,000 clients globally, including over half of the Internet Retailer 500 list of the world’s largest retailers, over 20 percent of the Fortune 500, and over one-third of the Fortune 100 brands, Bazaarvoice helps clients like Best Buy, Marks and Spencer, Dell, Argos, P&G, Panasonic, QVC, Travelocity, and Boots to create social outlets on their brand websites and Facebook pages where customers can engage in conversations. These conversations can be syndicated across Bazaarvoice’s global network of client websites and mobile devices, making the user-generated content that digital consumers trust accessible at multiple points of purchase. Through Bazaarvoice, brands can also connect directly with consumers on retail sites to answer questions and respond to reviews written about their products. The Bazaarvoice technology platform allows clients to leverage social data derived from our hosted online word of mouth to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, increase success of new product launches, improve existing products and services, effectively scale customer support, and decrease product returns.

Solution Consultant, EMEA

* Successfully delivered 75+ implementations for clients in France, Germany and the UK, including complex multiple team and locale projects for high-profile clients such as Carrefour, L'Oréal, BAUR group, Amercian Express and O2. 

* Representation of company at client meetings

* Coordination and management of internal and external resources

* Project Budgeting, Management & Coordination

Implementation Project Manager - EMEA

Technicis

Project Management:
* Management of high-profile client accounts 
* Representation of company at client meetings
* Coordination and management of internal and external resources 
* Project Budgeting, Management & Coordination
* Involvement in DTP and Software Engineering tasks
* ISO certification: actively involved in the optimization of processes and preparation of the company for successful achievement of ISO 9001:2008 certification

Team Management:
* Associate Manager of a team of 25 project managers and translators
* Manager of this team for six months during the maternity leave of the production manager
* Compilation of status reports for higher management
* Monitoring workload and progress of team members on a day-to-day basis
* Training new recruits in all relevant project and company processes
* Holiday planning and overtime

Associate Production Manager

* Management of major client accounts (Renault, Alstom, etc.)
* Project Budgeting, Management & Coordination
* Involvement in DTP and Software Engineering tasks

Project Manager

SDL International

* Management of high-profile client accounts (DELL, Compuware, etc.) using SDL TMS where applicable
* Project Budgeting, Management &Coordination
* Representation of company at client meetings, including Quarterly Business Reviews
* Monitoring of Divisional Finance Processes, reporting directly to the Divisional Director
* Management responsibilities
* Process Optimization & ISO Auditing
* Involvement in DTP and Software Engineering tasks

Advanced Language Translation Inc.

Project Budgeting,Management & Coordination
Localization Engineering
English<>German and Spanish Translation / Editing / Proofing

Vice President, Ecosystem Growth at alkimi 👨‍💻 Founder & Coach at howtobegincrypto.com 🚀 Blockchain and cryptocurrency enthusiast 🤓 Photography lover 📷

Hello and welcome to my profile! Thanks for stopping by. ✨ 

Here is the TL;DR: 

* a strong background in SaaS, presales, team management and leadership roles
* a genuine passion for all things innovation and tech
* self-taught blockchain and web3 enthusiast since 2017
* Founder of Aequitas Consulting where I educate people and businesses on the possibilities of web3
* "Learn. Apply. Teach. Repeat."

- - - - - - - 
 
And for those who like a bit more detail: 

I'm originally from Germany, but have lived, studied and worked in Spain, the US, the UK and France over the past two decades. This leaves me fluent in German, English and French as well as with a high cultural awareness.

Over the past 12 years, I have specialised in both technical and very sales-oriented, cross-functional roles in the SaaS industry. My core strength is to be able to understand both the technical and the business aspects of a solution and to translate needs and requirements between various teams such as sales, marketing, development, legal or product in order to find the best solution. 

In addition to my experience in SaaS, I have also been educating myself about blockchain, web3 and AI since 2017. In 2021, I started www.howtobegincrypto.com and Aequitas Consulting as a side business to help educate people and businesses on the profound opportunities web3 has to offer today and in the years ahead. I do so using courses and 1-1 coaching, and by teaching a web3 section of a Masters Degree on Financial Education at the University of Lille, France.

My passion for web3 came in particularly handy in my most recent role with Alkimi Exchange, where I helped the team build out a blockchain-based advertising exchange solution and bring it into an existing industry that is worth hundreds of billions of dollars per year.

Last but not least, I strongly believe that learning and teaching is a never-ending journey and live by this mantra in my (volunteer) role as Chief of Staff at Web3 Doers, a community of technology enthusiasts that aim to stay at the forefront of technology.

Specialties: pre-sales, Solution Consulting, SaaS, web3, blockchain, crypto, project & team management, process optimisation, MEDDPICCC, strong language skills, ROI and business case presentations, very good communication skills, international experience.

Benjamin Dunkel

Orynt

We install done-for-you growth systems for two types of people:

1. High-performing service businesses doing $50K–$500K+/month:

We help them ditch bad leads, clunky systems, and wasted time, by building the backend growth infrastructure they need to scale to $1M+ without hiring bloated teams or duct-taping tools together.

2. Elite agencies, advisors, and consultants:

We partner as silent white-label fulfillment for agencies serving A-player clients who need marketing, automation, or AI, but don’t want to build an in-house team. We will make you look like a hero to your client.

Some Results We’ve Helped Drive:

- $10M+ in new revenue generated across client campaigns

-  1,000+ hours saved through backend automation and AI integration

- 3–5X LTV expansion for agencies via partner delivery

- 300+ service businesses across 25+ industries supported

- Dozens of disjointed tech stacks cleaned up and rebuilt for scale

Founder & CEO

V SHRED

• Spearhead a full overhaul of all workout programs, authoring persuasive, science-backed video scripts and educational articles

• Partner with trainers and marketing to produce high-value fitness, nutrition & wellness content—optimized for SEO and CRO

• Drive measurable lifts in user engagement and conversion through compelling storytelling aligned to VShred’s brand voice

Fitness Content Writer

Vlad Herescu Sales Copywriting

I've helped business owners grow their business and increase their sales using the power of copywriting. Overall, clients had $10M+ in revenue as a result of my writing.

Prepared persuasive sales writing for deliverables such as websites, blogs, social media, ads, email sequences, banners, product descriptions, SEO texts, amazon listings, social media profiles, investor pitch decks, video scripts and more. 

Attracted and closed my own leads. 

Managed client expectations, communications and deadlines. 

Outsourced and hired additional freelancers to scale my project-intake capabilities.

Consulted and audited a wide array of copywriting pieces.

Developed long-term relationships with key business stakeholders in the high-tech industry. 

Delivered results (every project I worked on improved or skyrocketed their conversions).

Maintained a 45% repeat-client rate. 

Some key clients I've worked with: 

Ancestral Supplements 
Cano Health 
Bitcoin Depot
FUNGE NFT Marketplace
LovelyLynnBoo Island 
AIBrain 
TONE Dermatology
Storm Brain Agency

Sales Copywriter

The Ambitious Exec

I Help VPs, Directors & Executives apply automated systems and incorporate persuasive messaging so they get hired faster into roles they love.

- Lead weekly workshops with 2-10 clients to share best practices and offer troubleshooting for outreach campaigns.

- Help clients craft compelling and concise messages that increase response rates.

- Maintain the company's thought leadership (training, client guides, campaign blueprints, and other tools) so that they stay optimal and relevant as the technology landscape changes.

Executive Automation Coach

Amethyst Club

Founded Amethyst Club, the club where entrepreneurs and growth-minded individuals learn the skills of the future, level up their network, and scale their businesses.

Mauve Agency

We Transform Small Businesses into Market Leaders. Headaches not included.

Muzeamp

Co-Founded Muzeamp: the Music and Marketing mentorship company for music artists. 

Created a one-year marketing plan for the start up utilizing multi-channel stratgies and multimedia solutions. 

Defined brand identity and overlooked the development of brand elements such as Logos, colors, fonts, voice and more. 

Directed all marketing efforts for evergreen services and one-off campaigns. 

Designed multi-step marketing funnels for digital services, leveraging landing pages, paid ads, video content, sales copywriting, webinars and organic content. 

Educated and supervised 2 interns and team members in creating social media static assets and Instagram reels for the launch of our services. 

Researched and analyzed indsutry-standard best practices and created in-house Standard Operating Procedures for coming up with marketing strategies and exections. 

Set up, analyzed and reported on paid advertising campaigns that brought thousands of leads to our email list. 

Personally mentored 3 different artists in finding their voice &  brand online and inspired them to upgrade their content creation and output. They are now followed by thousands of people and have created more music than ever. 

Used the power of automation to speed up lead-generation. 

Collaborated with partners to re-brand and re-align the company when the first iteration of the business fell through. 

Learned how to keep meetings on track, separate friendship from business and develop valuable products that people want to buy.

Co-Founder, Head of Marketing

"Whatever The F*ck This Is" and "Creative Smoothie"

Planned, prepared and executed talking points for a variety of podcast guests. 

Outreached, invited and scheduled podcast guests.

Researched and audited potential guests. 

Conducted hour-long interviews and conversations with different people from all walks of life. 

Produced, recorded, edited and distributed all content and material including video and sound.

Produced title sequence. 

Strategized and executed organic marketing campaigns on social media to grow the listener base. 

Developed paid media campaigns to drive traffic to podcasts. 

Created thumbnails and SEO descriptions for distribution across multiple audio and video platforms including Spotify, Apple Podcasts, YouTube, Google, Amazon Audible and more.

 Podcast Host 

Rolling Global Digital

Managed all Digital Marketing operations, campaigns and funnels (Including Email Marketing, Social Media Marketing, Funnel Building and Management and more)

Managed Instagram, Facebook, Twitter and LinkedIn Pages

Created multiple social media content pieces weekly. 

Generated leads and set up lead-gen systems

Produced lead-magnets and funnels 

Wrote on-boarding email sequences.

Managed a team of 3 freelancers. 

Consulted the CEO on a weekly basis and kept him up to date with marketing best practices. Educated him on various digital tools to optimize marketing. 

Helped edit and create other miscellaneous creative assets for digital purposes.

Freelance Marketing Manager

Havas Chicago

Wrote and developed copy for multi-channel campaigns including Organic & Paid Social, Websites, Banners, Product Packaging, Radio, Video and more. 

Came up with concepts and ideas for multiple digital campaigns. I then presented those concepts to the creative team and the clients. 

Utilized strategy and data to understand consumer behavior and develop solutions that were culturally relevant and conscious. 

Collaborated with a creative team of art directors, strategists and content creators to bring client briefs to life and transform ideas into reality.

Worked on the following accounts: MOEN, Reynolds Wrap, The House of Rohl,  Mizkan Brands (Ragu, Bertolli, Angostura, Holland House) and the National Association of Realtors.

Freelance Junior Copywriter

Web3 Agency Owner & Consultant | Sales Copywriter | Freelancer Coach

Hey, I'm Vlad. From Romania to Spain the US, my journey's been all about exploring creativity.

Whether it's storytelling at an ad agency Chicago, sales copywriting for 200+ small businesses, or steering Mauve, my digital marketing agency, it's been about authentic connections. Now, more than ever, I'm drawn to teaching and empowering others in business, wellness, and life. I do that through my own learning platform and through my 1 on 1's with some of the most amazing people on Earth.

Between hikes and cups of coffee, I cherish every chance to connect, learn, and grow. Let’s chat and journey together. Don't be shy, reach out and let's talk!

taplio

The Battle

Benjamin Dunkel

Vlad Herescu 👨‍🚀

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