Basware

Lead Solution Value Consultant

Web3 Doers

Web3 Doers is a community of Thought Leaders, Content Creators, and Founders with already more than 1,400 members. 

The PRO members constitute a core team of 46 highly experienced individuals from various fields and backgrounds.

In December 2023, I volunteered to take on a "pro bono" function as Chief of Staff to help Web3 Doers founder Chris Koronowski structure and grow the community further in 2024 and beyond.

Web3 Doers - PRO member & Chief of Staff (pro bono)

Aequitas Consulting

Providing training and coaching services in new technologies, notably web3 and blockchain.

Founder

Alkimi Exchange 

Alkimi is the world’s first decentralized advertising exchange, leveraging web3 and blockchain technology to provide publishers and advertisers with significantly lower fees, better data and a more efficient infrastructure compared to legacy ad exchanges.    

My responsibilities as VP of Ecosystem Growth included:  

* Active member of the Leadership Team working closely with the three co-founders  
* Helping the project founders define & execute the overall growth strategy 
* Overseeing strategic initiatives and working closely with team leads across various regions (e.g. UK, India, New Zealand)
* Helping scale the global team from 7 to 50+ globally
* Fostering collaboration across departments incl. sales, marketing, product and client services
* Ensuring accountability and progress on business KPIs and roadmap, incl. launch of MVP and later iterations
* Creating and optimising internal tools and processes for improved scalability
* Working with teams to focus on value proposition and story telling
* Participating in Marketing activities (e.g. podcasts, conferences) to help educate the target audience of the financial (ROI) and technical advantages of Alkimi's blockchain-based solution

* * * * 

At Alkimi, we think about advertising differently, so we are building the world’s first decentralized ad exchange, where

- Users aren’t a product
- Publishers aren’t at the behest of Facebook and Google
- Advertisers can deliver their message with value

Using the principle of Generative Economics, the Alkimi Exchange will reward users, publishers and advertisers for rebuilding the intended value exchange of the Open Web.

Fewer ads, better user experience, increased engagement.

Bad advertising broke the Internet. Let's fix it with $ADS.

Vice President, Ecosystem Growth

Bazaarvoice

* Active member of the EMEA Leadership team

* Active member of the EMEA Sales Leadership team

* Managing a European team of seven Solution Consultants based in London, Paris, Munich

* Defining & executing the overall EMEA Solution Consulting strategy aligned to business goals

* Creating and optimising tools and processes for improved scalability

* Fostering collaboration across departments outside of sales, incl. product org, client services and professional services teams

* Focusing on value proposition and story telling

* Manage activities and workload of the Solution Consulting team to help achieve sales targets

Senior Manager, Head of Solution Consulting EMEA

* Managing a European team of four Solution Consultants based in London, Paris, Munich

* Defining & executing the overall EMEA Solution Consulting strategy aligned to business goals

* Creating and optimising tools and processes for improved scalability 

* Fostering collaboration across departments outside of sales, incl. product org, client services and professional services teams

* Focusing on value proposition and story telling

* Manage activities and workload of the Solution Consulting team to help achieve sales targets

* Defining the strategy to identify and acquire key retailers for the Bazaarvoice Retail Network, support the EMEA Sales org in the execution 

* Advising large retailers throughout EMEA on how to leverage the power of Consumer Generated Content to improve user experience and conversion

* Active member of the EMEA Sales Leadership team

Head of Solution Consulting & Retail Acquisition, EMEA

When consumers see content from people like them, they are more confident making the right purchasing decision. The Bazaarvoice Network allows brands to syndicate content they collect (such as reviews, questions & answers or visual content from social media networks) to retailers, significantly extending the reach of each individual piece of content. This helps our brand and retail clients instill consumer confidence to drive more sales, loyalty, and trust - maximising each critical moment with consumers as they research or purchase products.

Network Expansion Director, EMEA

Team Lead Responsibilities in addition to the Solution Consultant role:

Support and Improve the Solution Consulting Team

* Help define team goals 
* Suggest improvements and additions to field enablement materials to support the team
* Suggest Solution Consulting best practices
* Serve as sounding board for manager on how to implement management aims and objectives
* Serve as backup point of contact for escalations when manager is unavailable
* Continuously work to improve relations between SC team and other teams across the business
* Plan, organise and contribute to team meetings
* Work closely with regional team leads to ensure alignment

Subject Matter Expert (SME) program within the Solution Consulting organisation

* Management of SME program – support the cross-functional program with support from the manager (process & tools, documentation, training, maintaining & optimising)
* Work with SC SMEs to fulfil the roles and responsibilities of the SME
* Work closely with the product organisation to ensure that the SMEs are getting the resources and access that they need to be effective
* Continuous evolution of the SME program to make it a effective knowledge sharing tool across the company

Organise trainings for the SC team 

* Work with team manager to determine areas in which the team needs training 
* Develop lesson plans
* Delegate training roles to team 
* Execute trainings

Solution Consultant Team Lead, EMEA

Key responsibilites: 

* Primary opportunity partner for Sales Directors providing product as well as contextual business expertise both internally as well as directly to prospects.

* Capture and document key client requirements from a professional services and technical implementation perspective.

* Prepare and present both standard as well as custom demonstrations of Bazaarvoice products and solutions to prospective clients.

* Support Sales Director in preparing the business case for a prospect and validate the business proposal.

* Validate technical feasibility of new client projects and hand over to assigned internal team

* Represent the company at client and prospect events, sharing best practices and presenting products

With nearly 2,000 clients globally, including over half of the Internet Retailer 500 list of the world’s largest retailers, over 20 percent of the Fortune 500, and over one-third of the Fortune 100 brands, Bazaarvoice helps clients like Best Buy, Marks and Spencer, Dell, Argos, P&G, Panasonic, QVC, Travelocity, and Boots to create social outlets on their brand websites and Facebook pages where customers can engage in conversations. These conversations can be syndicated across Bazaarvoice’s global network of client websites and mobile devices, making the user-generated content that digital consumers trust accessible at multiple points of purchase. Through Bazaarvoice, brands can also connect directly with consumers on retail sites to answer questions and respond to reviews written about their products. The Bazaarvoice technology platform allows clients to leverage social data derived from our hosted online word of mouth to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, increase success of new product launches, improve existing products and services, effectively scale customer support, and decrease product returns.

Solution Consultant, EMEA

* Successfully delivered 75+ implementations for clients in France, Germany and the UK, including complex multiple team and locale projects for high-profile clients such as Carrefour, L'Oréal, BAUR group, Amercian Express and O2. 

* Representation of company at client meetings

* Coordination and management of internal and external resources

* Project Budgeting, Management & Coordination

Implementation Project Manager - EMEA

Technicis

Project Management:
* Management of high-profile client accounts 
* Representation of company at client meetings
* Coordination and management of internal and external resources 
* Project Budgeting, Management & Coordination
* Involvement in DTP and Software Engineering tasks
* ISO certification: actively involved in the optimization of processes and preparation of the company for successful achievement of ISO 9001:2008 certification

Team Management:
* Associate Manager of a team of 25 project managers and translators
* Manager of this team for six months during the maternity leave of the production manager
* Compilation of status reports for higher management
* Monitoring workload and progress of team members on a day-to-day basis
* Training new recruits in all relevant project and company processes
* Holiday planning and overtime

Associate Production Manager

* Management of major client accounts (Renault, Alstom, etc.)
* Project Budgeting, Management & Coordination
* Involvement in DTP and Software Engineering tasks

Project Manager

SDL International

* Management of high-profile client accounts (DELL, Compuware, etc.) using SDL TMS where applicable
* Project Budgeting, Management &Coordination
* Representation of company at client meetings, including Quarterly Business Reviews
* Monitoring of Divisional Finance Processes, reporting directly to the Divisional Director
* Management responsibilities
* Process Optimization & ISO Auditing
* Involvement in DTP and Software Engineering tasks

Advanced Language Translation Inc.

Project Budgeting,Management & Coordination
Localization Engineering
English<>German and Spanish Translation / Editing / Proofing

Vice President, Ecosystem Growth at alkimi 👨‍💻 Founder & Coach at howtobegincrypto.com 🚀 Blockchain and cryptocurrency enthusiast 🤓 Photography lover 📷

Hello and welcome to my profile! Thanks for stopping by. ✨ 

Here is the TL;DR: 

* a strong background in SaaS, presales, team management and leadership roles
* a genuine passion for all things innovation and tech
* self-taught blockchain and web3 enthusiast since 2017
* Founder of Aequitas Consulting where I educate people and businesses on the possibilities of web3
* "Learn. Apply. Teach. Repeat."

- - - - - - - 
 
And for those who like a bit more detail: 

I'm originally from Germany, but have lived, studied and worked in Spain, the US, the UK and France over the past two decades. This leaves me fluent in German, English and French as well as with a high cultural awareness.

Over the past 12 years, I have specialised in both technical and very sales-oriented, cross-functional roles in the SaaS industry. My core strength is to be able to understand both the technical and the business aspects of a solution and to translate needs and requirements between various teams such as sales, marketing, development, legal or product in order to find the best solution. 

In addition to my experience in SaaS, I have also been educating myself about blockchain, web3 and AI since 2017. In 2021, I started www.howtobegincrypto.com and Aequitas Consulting as a side business to help educate people and businesses on the profound opportunities web3 has to offer today and in the years ahead. I do so using courses and 1-1 coaching, and by teaching a web3 section of a Masters Degree on Financial Education at the University of Lille, France.

My passion for web3 came in particularly handy in my most recent role with Alkimi Exchange, where I helped the team build out a blockchain-based advertising exchange solution and bring it into an existing industry that is worth hundreds of billions of dollars per year.

Last but not least, I strongly believe that learning and teaching is a never-ending journey and live by this mantra in my (volunteer) role as Chief of Staff at Web3 Doers, a community of technology enthusiasts that aim to stay at the forefront of technology.

Specialties: pre-sales, Solution Consulting, SaaS, web3, blockchain, crypto, project & team management, process optimisation, MEDDPICCC, strong language skills, ROI and business case presentations, very good communication skills, international experience.

Benjamin Dunkel

Independent Consultant

Adnami

Business Development Director, focused on developing Programmatic Strategy across UK & EMEA, working with centralised & decentralised agency trading desks, with the objective integrating the Adnami tech into existing tech stacks.

Business Development Director, UK & EMEA

EIDGENSI

Along with 2 other Alkimi colleagues, we co-founded EIDGENSI (pronounced agency) – Alkimi’s go-to-market proposition – a Web3 creative media agency. My main role on this fixed 6-month consultancy basis was to devise the strategy for Alkimi’s managed-service offering. Other responsibilities included educating the market on Blockchain & Web3, paving the way for Alkimi & EIDGENSI to execute the strategy I created.

Director of Strategy

Lead on Demand Strategy & the go-to-market launch across EMEA, negotiating & closing Alkimi's exclusive launch partner, Matterkind, IPG's centralised programmatic buying function.

Head of Demand, UK & EMEA

Octave

Headed up the digital audio programmatic strategy for the joint venture. Main focuses included leading on agency operating company initiatives including trading, pricing & MRGs, advertiser specific responses to briefs & bespoke products, & developing new business across the groups. Also staying abreadth of programmatic tech in the digital audio space, pinpointing opportunities in market & increasing market share.

Head of Programmatic, UK & EMEA - Bauer Media & Wireless Group Joint Venture

Mind

Enablement Support Officer

News UK

News UK’s programmatic & data strategy lead. Key business objectives included:

1.	Client strategy & planning, creating & implementing the premium programmatic sales strategy across all 6 main agency groups as well as working with client and brands direct on their programmatic & data initiatives, delivering client immersion sessions consulting on programmatic activations, & delivering innovative brand campaigns.

2.	Inventory & data product development, working collaboratively with the revenue operations team in taking new brand-led products to market. 

3.	Commercial inventory & data strategy, shifting OMP investment into PMP, preferred and PG means, increasing yield quarterly.

Other focuses included educating & supporting the wider digital sales team in growing programmatic investment across their agency remits, developing end-to-end custom programmatic strategies & solutions for their clients.

Programmatic Lead, UK - The Times & The Sun

Carat

Programmatic strategy lead for adidas brand within the Carat Global team. My role was to facilitate adidas’ own direct tech contracts, with the role encompassing 2 key areas: Firstly, working with their 3 partners Google, MediaMath & Adobe, expediting tech opportunities across adidas brand strategy. Secondly, being the principal point of contact with Carat regional Hubs, and overseeing their local market relationships. R&R's included creating/implementing global programmatic guidelines for areas including inventory supply, negotiation & trading, global remarketing, and data auditing. Proficiency with DSP platforms DBM, T1 and AAC, and also MOAT.

Global Programmatic Digital Lead - adidas

iProspect

EMEA programmatic planning across Eurostar with a focus on response based activity and underlying ROI objective; UK strategy and planning across AutoTrader with specific focus on DMP utilisation. A key objective of the role was to channel spend via Dentsu's trading desk, working closely with partners and publishers via the desks and shifting away from managed services. Proficiency with the Google stack inc DBM, DCM and GAP, having also completed DBM Fundamentals.

Display & Audience Planning Director - Eurostar & AutoTrader

Brand digital strategy and planning within the Primus set-up, working across tier 1 J&J brands including: Listerine, Regaine and the multi-brand platform, Caring Everyday. Covered key aspects of digital including programmatic, display, mobile and social. Key challenges were planning within the new global IMC framework and expediting the global programmatic initiative with Turn Media. Through key client relationships and supported by strong inter-agency relations, a number of MEC/J&J firsts were achieved including a cross-media social strategy with Facebook & Instagram, and the first paid media app download campaign across J&J UK.

Digital Media Manager - J&J

Background & Experience Overview: 

Masters graduate with 13 years’ experience across Digital Media, Programmatic Advertising & Ad-Tech spanning the following:

Buy-side for 6.5 years encompassing roles at 2 of the UK’s main agency groups, GroupM & Dentsu, across clients including adidas, J&J, UK Gov, Eurostar & AutoTrader.

Sell-side for 4+ years at 2 of EMEA’s largest publishing groups, News UK (where I played a key role in launching Ozone Project); & embarking on a joint venture with Bauer Media, being one of the founding core team members of Octave Audio in 2020.

Ad-Tech side for the recent 2 years within Senior Strategic & Business Development roles within the Web3, Blockchain & Crypto sector, heading up Demand across EMEA for Alkimi, the decentralised Ad Exchange, & also launching EIDGENSI in 2022, the full-service Web3 media & creative agency; & Business Development Director at Adnami, within the video & high-impact advertising space, focusing on developing Programmatic Commercial Strategy across the UK & EMEA.

Currently working as an independent consultant considering my next full-time career move. 


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