Benjamin Watkins

Watkins Agency

Watkins Agency is a positioning and messaging consultancy for B2B healthcare brands.

We've worked with Tomorrow Health, Focus Solutions, Sycle, Validic, Laguna, SingleComm, Penelope, Anya Health, Ayin Health, SmartCue, DexCare, and Parallel.

Founder of Watkins Agency

This Is Copy

This Is Copy is a resource to help copywriters and marketers in healthcare.

From workshops to content, we show founders, copywriters, and marketers how to speed up sales cycles, reframe sales emails, and create persuasive messaging.

Founder of This Is Copy

La Vie Ben Rose

Every week, I share copywriting examples and columns in B2B healthcare and SaaS.

I share email and landing page messaging techniques. I also look at data-driven strategies that help brands capture the voice of the customer to improve conversions and shorten sales cycles.

I've had the privilege of working with brands like BristleHealth, Tomorrow Health, Telemedicx, Sycle, Penelope Retirement, EverTransit, Anya Health, Laguna Health, Lucinetic, SingleComm, Parallel Learning, SmartCue, and more.

Founder

I teach creators, brands, copywriters, and marketers all about copywriting, writing, and creativity through cohorts, workshops, and courses.

I also like to write about what I'm learning until my brain needs more coffee.

Writer

California State University, Monterey Bay

Guest speaker at CSU Monterey. I help students and entrepreneurs with copywriting, marketing, and communications strategy.

Guest Speaker

RXMG

As Content Coordinator, I am responsible for writing and developing high-quality copy (clear, concise, and grammatically correct) for digital marketing campaigns and internal sites across all verticals; monitor effectiveness of marketing campaigns and align content creation with audience engagement trends; to coordinate between internal departments/teams and external advertisers and affiliates to ensure all content requirements are being met and relaying performance and; to develop and maintain systems and processes for managing copy and measuring performance. 

Other responsibilities include understanding the different language styles that appeal to various audiences/industries; being highly creative and curious about client's products, services, and industries; editing copy for message clarity, flow, consistency, grammar, brand voice, and tone; the ability to work autonomously on content assignments, often with tight deadlines and; regularly communicate with internal and external parties and maintain a high level of relationship management and confidentiality.

Email Coordinator and Lead Copywriter

NORCAL Ambulance

BLS emergency medical technician for hospitals and skilled nursing facilities.

Emergency Medical Technician

Ripon Unified School District

8th grade self-contained class. Teacher of History, Science, English, and Math.

Teacher

Copywriter for health & SaaS companies. B2B landing pages, emails, and social ads for fast-growing health tech and SaaS companies. Dad of five adventurous kids (send coffee)

Watkins Agency is a consulting firm that helps B2B healthcare & tech companies with positioning and messaging.

We get your customers to say, "This is a no-brainer," so they buy faster and understand everything you do.

And we do that by clarifying your positioning, sharpening your messaging, and writing compelling, voice of customer snazzy copy.

Loved by Tomorrow Health, Bristle Health, Focus Health, Sycle, Validic, and DexCare.

We've also:

→  I've helped SmartCue rank no. 1 on ProductHunt
→  I've worked with Bristle Health to align positioning and messaging
→  Helped Tomorrow Health get clear on positioning and messaging to elevate their sales deck
→ Developed Sycle's messaging around lifecycle emails

"Ben is a fantastic copywriter. He understood our business and what we were looking for. He delivered copywriting that gave Opsera a voice that stood out to customers. Ben is a copywriter I highly recommend if you want results."

- Susmitha Vakkalanka, VP of Marketing of Opsera 

"Ben is awesome, folks! Not only did he turn around awesome copy but he went out of his way to help us get things right before launch! Hire Ben! 💯"

- Robin Singhvi, Founder of SmartCue

ThisIsCopy is a collection of the best copywriting and marketing examples on the internet.

www.ThisIsCopy.com

Happy to share that I'm drinking more coffee in 2026.

Please join me in this celebration.

B2B Healthcare SaaS Positioning & Messaging | ☕️ Espresso connoisseur

"It's crazy how fast AI is replacing copywriters and marketers."

...is what I typically say when talking to copywriters and marketers.

Really frees up the job market for me.

Last year was a wonky year for me.

It was my best year in some ways, but also a year of endless headbanging against walls (still doing a bit of it right now).

For nearly 10 years, I've done all things copywriting. And gotten pretty dang good at it (so my kids tell me when they see a YouTube ad that they think I wrote).

But last year, I pivoted even more into the realm of B2B positioning.

I tested new offers like a madman constantly tweaking the perfect cup of espresso. 

I leaned into it. Failed. Leaned into it a bit more. And failed a bit more. And more and more (until I drank my sorrows away with more espresso).

And that's why I'm leaning more into B2B positioning. 

I know, weird.

Because the handful of amazing clients I worked with this year were absolutely amazing. Sure, I got hundreds of "no's, go away, and wrong person."

But that's part of building a solo consultancy. 

The best basketball players make 40% on 3s. The best baseball players hit a pitch 3 out of 10 attempts.

Rejection is part of the game. Falling on your face is part of the game. Even losing is a part of the game.

Giving up is not part of the game.

B2B healthcare SaaS positioning | ☕️ Espresso connoisseur

Your homepage or landing page hero section is your three-second argument.

I like to think of it as: 

- What's compelling to the readers? 
- Is your headline, subheadline, and proof all compounding to what matters? 
- And does the reader have confirmation that your promise actually works?

Positioning steers all of this.
 
Good copywriting follows good positioning.
 
Every headline sounds good until you realize that the product you're writing copy around has zero positioning strategy.

When a B2B product has a clear roadmap, the messaging has a roadmap, and the copywriting has a roadmap. 

Everyone has a roadmap. 

Even more importantly, your customers have a roadmap of how to see your product.

Bienenstich or bee sting cake. 

Divinely delicious. Will be making this again and again and again.

No alternative text description for this image

There are those who get in shape at the beginning of a new year. 

And there are those who double down on making pie and cheesecake.

Starting the year off strong 💪

B2B Healthcare SaaS Positioning | From Decks to Email Messaging | ☕️ Espresso connoisseur

B2B healthcare startups should avoid overhyped messaging.

Stop overpromising outcomes on a new feature. Stop talking about how excited your company is to launch that product.

Your customers don't care about super overhyped messages:

"We're launching our biggest product yet"
"Our product will change your life"
"Our product will save you hundreds of hours!"

You throw believability out the window with overhyped products that your audience knows nothing about.

Your audience wants two things:

1: Clarity of what your product is
2: How it's different

And the more you can tie it to a problem (and the conversation inside your buyer's head), the more believable it is.

Because nothing matters if you don't understand the problem you're solving.

Nothing matters if you don't understand how your buyers think and feel about their current problem and what's pushing them to a new solution.

Your buyers need a frame of reference. They need certainty. And they want frictionless clarity on what you do.

Saying you can tell a story through email is like saying you can bake a cake.

Sure, you can make it but it doesn't mean it's gonna taste absolutely scrumpiously amazingly divine. 

And therein lies the magic of copywriting.

We know there are templates. And there's AI. And there are folks who don't use either and probably should.

Writing good emails about B2B products is never about writing about B2B products.

It's about knowing your reader's frame of mind, how they think and feel about your product (the pain they desperately hate being in).

And making them more aware of what your product can do for them. Not just by listing feature after feature.

But by painting a picture for them.

11 signs you need to fix your B2B healthcare positioning:

1. Your story is built around product features, not market change.

2. Your competitive analysis only lists competitors, not the status quo being replaced.

3. Your prospect refills their coffee cup 3x before you finish your pitch deck

4. Your differentiation sounds amazing internally but never actually show clear buyer value 

5. Your positioning deck is built for multiple buyer personas in a single sentence

6. You think you're about to own market category and you started your company 6 months ago and have three customers

7. You're testing messaging with your team instead of actual ICP prospects before launch (skipping voice of customer validation)

8. Your homepage headline, deck, and emails describe three different products and solutions you're solving

9. You see your competitors win because they're positioned in a clearer category 

10. Your prospects (maybe) forward your cold email asking "do we already have this?"

11. Your pitch deck has more words and images on a single slide than your 3-year-old's drawing.

The hardest thing about pitch decks is getting them to lead the messaging of your emails and landing pages. 

The problem is taking a deck (written in your voice) and turning it into an asset (written in your customer's voice).

Your deck is the problem you're solving and how you differentiate yourself in the market. You have to tell that story through the lens of your buyers.

The challenge is knowing your reader's awareness.

You have to know what conversation is happening in their heads (hint: it can't be a big problem you think it is)

Even more importantly, you have to take the logical langugae of your pitch deck and turn it into emotional copy.

Positioning creates internal alignment across the board.

Great copy shows up when your team has a clear position, understands where your buyers are in their story, and knows how to turn that into words that win people over.

Don't sign up for my newsletter.

Unless you like espresso, B2B healthcare, copywriting techniques, positioning decks, and that's about it.

Then definitely sign up for it. 

Here's what I'm sending out today in my newsletter (one of three examples) that I'll be explaining.

P.S. Here's the link if you want to give it a looksie - https://lnkd.in/emV7YTJP

If you're in B2B healthcare, you have a huge positioning opportunity.

The launch of ChatGPT and Claude Health shows how they are positioned around accessibility.

The mistake would be to chase the same positioning narrative:

- The most accessible AI for healthcare professionals
- Your personal AI assistant for health records
- Making AI healthcare simple

These are broad, vague, and you're competing in a category that never gives you a chance to win.

To stand out, you need to identify:

- Your champion (who cares the most)
- Define the alternatives (what did your champion use before you)
- Anchor into a problem
- How your differentiation solves that problem
- How that's framed around the market
- Take that frame and built out voice of market messaging

The mistake is that B2B healthcare startups will choose competitors (that aren't really competitors) and call out how they are different.

The mistake is picking the wrong competitor (like ChatGPT). And not listening to what your buyers really care about.

It's about going narrow and not trying to own a category that you're not really competing in to avoid category confusion.

Choose a roadmap that allows you to win over and over.

Abridge is a good example of this:

Narrow positioning: "Leading healthcare AI infrastructure powering the most trusted clinically useful, billable, and compliant notes at the point of care."

(If) they chose poor positioning: "The most accessible AI assistant for healthcare professionals"

Abridge chose a positioning that made them the obvious choice for clinical documentation.

As a B2B healthcare startup, your reaction shouldn't be, "Oh no, we can't own healthcare accessibility anymore."

Your job was never to own it. Because your startup had no business being in that category.

Show your customers, teach them, why your B2B healthcare's strengths are perfect for specific niche markets.

"We're smarter, better, and faster."

B2B startups say this all the time.

But there's no clarity. Nobody knows what that means. But it sure does sound nice.

Omada Health is a great example of this (and how they avoided saying this).

They could have positioned themselves super broadly around chronic conditions, with multiple buyers, and lots of value props.

They could have said: "The digital health platform for chronic disease management and prevention."

And it would have been wonderfully generic and forgettable.

But that's not how they started in 2011. 

They picked a winnable, narrow edge:

"A CDC-recognized digital Diabetes Prevention Program that helps people with prediabetes lose weight and reduce their risk of Type 2 diabetes by 58% , delivered virtually with personal coaching, connected devices, and peer support."

They went narrow:

✅ One condition
✅ One clinical anchor
✅ One audience 

Only after proving that winnable narrow positioning wedge did they expand.

Now they have a million members across four chronic conditions. And they started with a sharp and narrow position.

Omada won by starting narrow, proving value, and earning the right to expand.

Good copywriting can't save bad positioning.

In a nutshell, your copy should never do these things:

❌ Written without clear positioning or a real offer 
❌ Built around lovely wordplay instead of customer language 
❌ Trying to band-aid weak differentiation instead of exposing and sharpening it 

It's like moonwalking without ever moving and mostly looking like a doofus. 

When you fix your positioning, it empowers your team with a story:

✅ The right buyers
✅The right category
✅ Why buyers should choose you

But then your emails and landing pages have actual power:

✅ Understand the Voice of Customer data
✅ Pull out the exact phrases buyers use for their pains and desired outcomes
✅ And assemble it into headlines, leads, and calls-to-action that actually get the right people to say “yes, yes yes!"

B2B healthcare and SaaS try to jump ahead with clever copywriting that sounds amazing

Instead, these startups should look at how to create foundational positioning:

- What's the market shift
- Why does this problem matter to your buyer
- What are the flawed framings and alternatives
- What category are you competing in
- What is your unique value in that category
- What's the proof that it works?
- What makes it different from competitors
- How does that become a roadmap for messaging?

This is how I help B2B startups build a positioning deck and then show what that looks like through a landing page or email with copywriting.

Get your positioning aligned and your copy will follow.

Problems. Desires. Outcomes. Alternatives. Market.

Reddit is a goldmine for this.

You find phrases from your customers on how they think of the market, a failed solution, or a failed competitor. They tell you unfiltered thoughts.

On the positioning side, you can find patterns of where past early stage startups went wrong. 

You can feel the honesty. The emotion. The messiness.

And it's super helpful if you're trying to find what your buyers think of a certain problem in a certain context.

Perplexity Labs is amazing at finding this.

Most positioning fails because it doesn't go anywhere.

It stays hidden in a deck without ever traveling into the world of landing pages and emails.

Positioning is the story you tell to align your entire team. And it's the story that you express in your emails and landing pages to your buyers.

Why emails and landing pages?

1. Emails are a sequence of telling that story
2. Landing pages allow you to focus on one problem, one reader, and one promise

Positioning gives your product context. And that context has to be communicated clearly.

Positioning isn't a standstill deck. It should travel internally to align your team and externally to tell a story to your buyers.

Positioning comes before emails and landing pages.

Startups often work backwards because they want to get as much out there without having a real direction.

But positioning is essentially your map. Positioning sets the context, the problem, and the frame, and is how you position your emails and landing pages. 

You know where you're going because of where you came from.

When I help B2B healthcare startups with positioning, I'm giving them a direction so they know what story to tell. 

And that story is expressed across emails and landing pages through outbound, nurture, and paid landing pages.

You want to avoid working backwards:

1. Send emails hoping something lands
2. Whichever gets the highest click determines positioning
3. Make that winning email your positioning story

Vs.

1.  Identify competitive alternatives, unique capabilities, and best-fit customers
2. Turn that into a product story 
3. Write conversion copy that sharpens that story

The latter requires way more work and actually mapping out a process. And it almost  always takes months to validate. 

But it's worth it because it gives your team a roadmap.

Three of the most common mistakes I saw from B2B healthcare companies in 2025:

1) Not hiring Ben Watkins
2) Not hiring Ben Watkins
3) Not hiring Ben Watkins

Please avoid this mistake at all costs in 2026.

Positioning & Messaging for B2B Healthcare SaaS. Deeply researched positioning insights (while I make more coffee)

Cassandra Rosen 🎯🌱📈

Central Florida Cars & Community

Raising money for deserving charities and nonprofits through car cruises, community meetups, and B2B events.

Cassandra Rosen Consulting LLC

Cassandra Rosen Consulting helps mission-driven entrepreneurs and executives become thought leaders and scale business growth without slimy DMs or advertising that drains your marketing budget and doesn't deliver.

Through clear personal branding techniques, targeted sales frameworks, and irresistible brand narratives we help our clients learn how to easily and magnetically attract their ideal audience.

With over 15 years of expertise in creating national brand strategies for consumer brands, CRC now brings its proven methodology to early-stage B2B and personal brands ready to scale and make an impact.

Through our consulting services, coaching programs, and done-for-you brand building solutions, we'll give you the insights, systems, and confidence clients need to:

🌱 Unlock tangible business growth and revenue
🌱 Craft engaging cross-platform content and stories
🌱 Identify and connect with your perfect-fit audience
🌱 Reach your peak personal and professional potential
🌱 Position yourself as a trusted industry thought leader

CRC's personalized approach and commitment to each client’s vision help transform corporate brands, personal brands, and small business owners to maximize visibility, influence, and income.

You're in the right place if you have a big dream, have been in business for at least 1 year, and are ready for strategic guidance to scale and turn your vision into reality. 

Send a DM to apply for a call or complimentary consultation. 

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Oprah Daily, Tasting Panel, Medium, and more.

Winter Park Public Relations & Events

Bespoke public relations, media training, and B2B events for local businesses in and around Winter Park, Florida.

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

FK Interactive

A boutique go-to-market branding, sales training, and product development agency for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services.

President ▪️ Brand Strategy ▪️ Public Relations

Crave Local Media Network

Key Role: Spearheading social media marketing, online brand building, community engagement. Created and currently overseeing social media channels in over 25 cities nationwide. Created national and international visibility for specialty food and beverage brands, published authors, chefs,  importers, certified wine & spirits specialists, recipe developers, cocktail writers, beer experts, fashion experts, and trend consultants.

Impact: Over 600 million US-based media impressions. Helped to grow online brand from 0 to millions of page views, and facilitated over 3,500 pieces of branded and editorial content.

Recipe development for high profile and emerging food and spirit brands, as well as wine and cocktail pairings.

Created relationships with national and local events to form brand alliances, and create media sponsorship opportunities and relevant brand placements.

Relationship Management: Introduction, growth, and maintenance of brand ambassadors in all cities nationwide, including media attendance, event coverage, and brand representation - online and in person. Management of all agency relationships, as well as alliances with trade organizations and international representatives.

Managed and directed CraveLocal.com's online lifestyle web publication.

Launched #BevChat. Have reached over 780mm people to date.

Editor-in-Chief | Co-Founder

MTI Designs

Interior design, architectural detailing, signage, and visual identity consultancy. Clientele list included international hospitality brands, banking and financial institutions, cruise lines, luxury residential locations, and community/public spaces.

Morgan Stanley, Financial Institutions

Managed all day to day operations, including fund distributions and commodities trading. Wrote total rate of return swaps and conversions for both on and off-shore hedge funds, with a fund focus on global real estate, and multiple investment strategies.

Published returns rates, and calculated future earnings ratios on both LP and LLC returns. Managed over $100ml in receipts from numerous national and global banking organizations.

One of the first 50 persons hired for a trading/brokerage floor office at Morgan Stanley.   

Facilitated corporate think tanks to rebrand, as mergers shifted multiple entities into one.
Trained numerous (150+) employees over tenure.  
Highly regarded by colleagues and clients.
Top trader within 3 mos of obtaining licenses.

Financial Advisor

♛ Personal Branding & Business Coach • I Help Founders Be Seen as Authorities Through Content, Connections, and Expert Communications • Ex-Omnichannel Agency Founder • WSET 2 🍷Sommelier

If you feel stuck, unable to scale, lost with your personal brand...

Frustrated because you *thought* this business would give you time freedom and a life, not a hustle…then you came to the right place.

Here's the hard truth:

None of us wants to live to work. We WORK to enjoy the LIFE we want.  

And that was the plan until you realized that the entrepreneurial path...why you quit your 9-5...has turned into a grind.

Referrals aren’t cutting it, and you’re not attracting ideal leads or clients. 

You’re stuck and something needs to change. 

You also know this is YOUR TIME, and you’re ready to be seen for the talents that are inside of you. 

I know, because I’ve been there. Getting paid peanuts while the boss raked in millions. Landing top-tier clients, working long hours, destroying my health because it was ‘expected’ of me. 

Your skills have value. Now it’s time to get paid what you’re WORTH. 

And it’s not your fault that hasn’t happened yet.  You can’t see what clients need to see or hear because you’re stuck working *in* the business. 

Over the past 27 yrs in business, I've learned that customers crave connection and meaning over transactions.

But you can breathe 🌬️life into your brand by sharing your personal viewpoint and your story!

You can stand out in the ‘sea of same’ by speaking your truth, authentically and unapologetically!

You can sell bigger deals, close more, and scale without selling your soul. And I know, because I've done it. 

Say, “Goodbye!” to imposter phenomena and “Hello!” to confidence, positioning, and pricing that will fuel growth!

It’s time for you to champion yourself and say, “I am ready for this!”

Your customers want to know *why* you do what you do, not just *what* you do or sell as a business!

And when you connect your 'what' with their 'why':

💲Your value becomes crystal clear
💲Customers are attracted to you
💲Imposter syndrome disappears
💲Sales become smooth, easy
💲You stand up and stand out
💲The sales cycles shortens
💲Costs go way down
💲Revenue goes up!!

If you're ready to make waves 🌊, be recognized as an authority, gain time freedom, and scale your business YOUR WAY, you've come to the right place. 

My goal is to get you UNSTUCK, focused, and give you the CONFIDENCE and COURAGE to create the life you deserve...

To transform you into the FUTURE YOU the world deserves to meet. 

Apply to see if working together is a fit: https://forms.gle/xQT5XP9RJuNATYdx5

As seen in: MSN, Dow Jones’ MarketWatch, Yahoo! Finance, The Street, Forbes, Medium, Oprah, USA Today, and you can, too!

A boutique public relations, marketing, and GTM brand launch incubator for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services. 

Ready to talk about growing your business?  Reach out at VIP@fkint.com, and let's chat!

✴️✴️✴️✴️✴️✴️✴️✴️✴️✴️

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

Spicy coming at you...🌶🌶🌶🌶

Think in person networking events are the only/best way to get high tickets leads?

Watch this 🎥.

Cassandra Rosen ⚡️🧠

Visible Authority Strategist | Helping Service-Based Experts Be Chosen for How They Think | 4x Founder

The biggest myth about personal branding?

That confidence comes first.

🚫 It doesn’t.

✅️ Reps do.

You don’t get confident then post.

You post, and confidence follows.

That’s the Useful > Perfect Principle: 

Be helpful out loud. 

Clarity comes later.

This is how Visible Authority is built.

Day 2. 

Not perfect. Posting anyway.

#VisibleAuthority #UsefulNotPerfect

This is spicy 🌶 — and I meant it.

In-person networking isn’t a complete business strategy. 

It’s a support system.

And if this made you uncomfortable, sit with that.

Notice what I’m doing here.

I’m not giving advice.

I’m showing you how I think.

That’s visible authority.

And that's what you need if you want to win in 2026.

#visibleauthority

How do you build a personal brand in 2026?

You stop trying to be perfect...

And you start sharing what you know online.

Let’s talk about the real reason most people don’t create content.

It’s not time.
It’s not lack of ideas.
It’s not the algorithm.
It’s the perfection monster.

The voice that says:

“Who am I to say this?”

“It’s not good enough yet.”

“Someone else already said it better.”

“I’ll post when I’m more ready.”

Here’s the hard truth you may not want to hear:

That voice isn’t protecting you.

It’s keeping you invisible.

And when you stay invisible:

Fewer people find you
Fewer people trust you
Fewer people learn from you
Fewer opportunities come your way

Worse?

Someone behind you needs what you already know.

And every day you stay quiet, they don’t get helped.

Here's the harsh truth:

If you don’t create content this year, you don’t just “miss growth.”

You teach the market that:

You’re unsure
You’re replaceable
You’re not here to lead

Meanwhile, louder people with less experience are taking the space that could have been yours.

People who are NOT as SKILLED as you.

That’s the cost of perfection.

So here’s the shift I’m making — starting today.

I’m not trying to be perfect.

I’m aiming to be useful.

I’m not trying to impress.

I’m trying to share what I know.

I’m sitting with the fear, just like you.

Naming it.

And posting anyway.

That’s why I’m starting a 30 Days of Content Challenge.

Not because I feel ready.

But because readiness comes after reps.

If you’re an entrepreneur or business owner who:

➡️ Knows things that could help others

➡️ Feels called to be more visible

➡️ Is tired of hiding behind “someday”

Come join me, tag me, and let's go.

Let's build your personal brand in 30 days.

You don’t need to be perfect to be seen as an authority.

But you do need to start.

Because the people who win in 2026?

They won’t be the quiet ones.

They’ll be the ones who showed up — imperfect, human, and real.

And they did it anyway.

#30daypersonalbrand

If content already feels heavy, you’re not doing it wrong.

It's just your brain trying to keep you safe, same and comfortable, because it hates change.

Days 2 and 3 are also where most people start overthinking: 

– “What should I say next?” 
– “Is this even helping?” 
– “Am I doing this right?”

You don’t need a full plan. 

You don’t need to sound confident.
 
You don’t need to impress anyone.

You just need to show up once today.

One thought. 
One sentence. 
One small share.

That still counts.

This is the Useful > Perfect Principle in real life. 

And it’s how Visible Authority is built.

Day 3. 
No pressure. 
Just showing up. 

#VisibleAuthority 
#UsefulNotPerfect

This simple trick is how you can get more confidence creating content this week...

Without just creating more, more, more:

Stop thinking of it as “content.”

Think of it as answering questions.

You already do this every day:

– explaining things to clients
– giving advice to friends
– helping people see things more clearly

That’s what builds authority.

Not polish. 
Not performance. 
Not perfection.

Just being useful out loud.

This is the Useful > Perfect Principle. 

And it’s how Visible Authority compounds over time.

#VisibleAuthority 
#UsefulNotPerfect

taplio

The Battle

Benjamin Watkins

Cassandra Rosen 🎯🌱📈

Followers

Posts

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Performance ScoreBenjamin Watkins's LinkedIn Performance

Performance ScoreCassandra Rosen 🎯🌱📈's LinkedIn Performance

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taplio

The Battle

Benjamin Watkins

Cassandra Rosen 🎯🌱📈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Benjamin Watkins's LinkedIn Performance

Performance ScoreCassandra Rosen 🎯🌱📈's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBenjamin Watkins's LinkedIn Performance