Benjamin Wade

West Peak - BCorp

The Summit Leaders Club™ is one of the fastest-growing leadership communities. It's where today's leaders are developing the skills needed for tomorrow.

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West Peak was born out of our love of solving problems with and not for other people. For us, the best element of partnering with clients is always the legacy and results we leave with you. Our mission is to deliver solutions that provide incremental enhancements in your performance and personal flourishing that continues long after we leave.​​

We deliver best-in-class face-to-face and virtual leadership, personal, and team development solutions. Our methods are rooted in science and presented ready for real-world application.

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VOCASO

A people-first community of senior leaders at their top of their game, keen to start a NED career to make a difference to high-growth businesses by imparting their wisdom. Governance-light and mentorship-heavy.

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Ivo Consulting Solutions

Leading client engagements to help FTSE 100, FTSE 250 and private equity owned companies reduce costs, streamline operations, optimise product margins and increase sales.  With an emphasis on action to provide strategic and operational improvements.

Manager

Helping global organisations to transform Human Capital Management (HCM) into a core business asset that delivers actionable insights. Working to design a HCM solution that’s tailored to precise needs. Complete with the very best in compliance, security and support.

Operational Business Efficiency - Project Manager

Royal Air Force (RAF)

Planning, tasking, co-coordinating and monitoring joint military operations. Providing a vital link between the operations room and the aircrew.

Operational Aircrew (Nimrod MR2, Awacs), Global operations officer, Naval Intelligence

Kreate

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RPM Ltd

Becket-Chimney Corners YMCA

Assistant Program Director

Are you struggling to grow your business because your managers lack the leadership skills to scale with you? 
That’s where I come in.

I help business leaders drive growth and profitability by rapidly upskilling their managers to lead teams effectively.

Want proof? Check out the testimonials on my profile and website.

Here’s how I do it with the Triple-A approach: 
👉🏽 Analyse your specific needs to target key objectives. 
👉🏽 Accelerate learning with tailored training and follow-on accountability. 
👉🏽 Apply results to improve culture and boost your bottom line.

You need managers who deliver results fast—without endless workshops or wasted resources. 
My solutions are designed for quick impact and long-term success.

I've helped companies, from startups to 9-figure brands, create high-performing managers and coached global C-suite leaders.
Ready to unlock growth and profitability? 
Contact me about the Summit Leadership Programme™ or Summit Leaders Club™.

Send a message to start fixing the manager issues holding your business back.

__

www.thewestpeak.com
Email: benjaminwade@thewestpeak.com
Or message me on LinkedIn

Top 10 Podcast Host - How They Lead | MD at West Peak | Co-Founder |🇬🇧 Veteran | Ironman™

Most business teams are expected to perform under pressure, yet they rarely get the space to learn how to become a high performing team in the first place.


High performing teams get to that level by working through stress together.
Learning who needs direct challenge, who needs calm, who pushes on, who shuts down and how to get each other moving again.

Business teams often skip that step.
They don't have the time, capacity, budget.
The odds are stacked before they even start.

This week we took the VSL UK team, part of VSL International Ltd. into the Welsh mountains to slow things down, raise the pressure and find the small one percent gains that separate this already high performing team into an exceptionally high performing team.

It was cold, wet, windy....ideal.
There were quick wins, lessons learnt and many conversations to take back to the boardroom.

✉️ If you want a few ideas to help your own team build this level of performance, drop me a message.
♻️ If you want to explore how we build this into our leadership development programmes, I can share examples.
☎️ If you need advice on how to support all of this with Ai, drop me a line. 

#WestPeak #LeadershipDevelopment #PeoplePerformance #TeamPerformance #HighPerformanceCulture #HR #L&D #LeadershipProgramme #AI

I help businesses build AI supported leadership teams that drive growth, culture & value

Getting this team in one room, in Nairobi was never going to be easy…

Africa. UK. Different time zones. Cultural demands. Travel complexity. Capacity. 

Most companies would call it too hard.

Castor Vali didn’t.

This week we brought their people together in Nairobi at HQ for the final stage of a high performance programme. 

Two days of honest reflection, tough conversations, and practical work on how to squeeze out the last few gains as they steam toward their their 2030 vision. 

They are already a high performing organisation.
They wanted better.
That is why they will get there.

There is nothing more powerful than putting motivated people in the same room and letting them push, challenge, and back each other. You feel the shift in the way they talk, plan, and operate.

The next stage is already in motion.

🔔Follow for leadership lessons from real work with real teams.
☎️ Get in touch to talk high performance 

#Leadership #TeamPerformance #HighPerformance #WestPeak #WestPeakUSA

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Every firm we talk to is trying to work out how to blend humans and AI.
But most are doing it backwards.

They start with tools instead of people.

AI does not fix broken leadership.
It takes what you have and enhances it. 
Good or bad!

The firms winning right now are the ones who train leaders first.
Then support that high-performing foundation with tech.
People drive the pace.
AI amplifies it.

Want to take that first step?
Want to know how?

Get in touch.

🔔  Follow for real insights on people, performance and AI.
♻️ Repost or share to help others take the first step
#AI #Leadership #FutureOfWork #WestPeak

I took my kids on a night time beach walk.
It was late. They were wired. I was tired…


My first instinct was to say no.
Then I stopped myself.
We went. It was dark. It was cold.
It was one of the best moments of the week.

At work we often try to control everything.
Kids show you that life works better when you stop trying to.

Success isn’t how you act when things go well.
It’s how you react when they don’t.

Who taught you a lesson when you least expected it?

🔔Follow me for simple lessons on leadership, performance and Ai from real life.

#Leadership #Parenting #Perspective #WestPeak

Burnout is back on the rise.
But this is the bit no one likes to admit:

It’s not because they work too hard.
It’s because they don’t have enough control.


… in their priorities.
… with their time.
… in how the work gets done.

If you want people to perform, you have to give some control back.

Start with three quick fixes this week:

	1.	Kill one meeting you don’t need. Give someone their hour back.

	2.	Let people set the order of their tasks. Control creates energy.

	3.	Ask one person, “What would make your week easier?” Then do it.

This is the stuff leaders avoid because it looks small.

But people do not burn out from work.
They burn out from feeling powerless.

🔔 Follow for simple leadership ideas you can use today.
♻️ Share this post to help other perform.
☎️ Get in touch for a chat.

#PeoplePerformance #Culture #Burnout #Leadership

Most organisations think they have a fair leadership assessment process.
Most don’t.

A senior UK naval officer said something in a recent video that should make every business board uncomfortable.

Their leaders are assessed subjectively, top down, based on how a line manager feels about them and how well they present. 
That single opinion dictates how they’re reported on, how they’re viewed by the senior team, and how far they progress.

Strip away the uniform and it mirrors what happens in plenty of businesses.

When leadership assessment relies on gut feel, charisma and politics, you create the perfect conditions for something far more expensive than a bad promotion.

You create toxic leadership.

The people who perform well upwards and cause chaos downwards.
The ones who look like high potential but leave a trail of disengagement.
The ones who climb fast because no one measures the damage they cause.

And once they’re in, they spread. 
Performance drops. 
Culture erodes. 
Retention falls. 

If your leadership pipeline can be influenced by whoever shouts loudest or looks polished in a meeting, you’re exposed.

Businesses need a leadership standard.
Clear expectations. Observable behaviours. Consistent assessment.
Top to bottom, bottom to top.

Otherwise you’re gambling your future on perception instead of performance.

👉 Assess your leadership capability with our free tool in my featured section.
🔔 Follow for grounded, practical insight on leadership performance.
♻️ Share to help others on their leadership performance journey.

#Leadership #PeoplePerformance #Culture #WestPeak #WestPeakUSA

I asked 'North' my AI business advisor to tell me what West Peak does.
I wanted to see if the machine had us figured out...

It came back with this:

“You build leadership teams, enhanced through AI, that scale companies.
You fix the gaps that stall growth.
You create clarity, cadence and capability so teams perform at pace.
You turn leaders into the engine that drives culture, execution and exit value.”

It wasn’t wrong.

Here’s the truth I see across fast-growing businesses right now:

- New managers are promoted on potential, not capability.
- AI is bolted on instead of integrated into how people work.
- Senior leaders are overloaded and under-supported.
- Exec teams are misaligned on what performance even means.

That mix slows everything down.
HR teams feel the pressure first.
The business feels it next.

This is where we step in.
West Peak - BCorp builds the leadership infrastructure that growth needs:
Cadence, 
clarity and 
capability.
Then we strengthen performance with AI tools,
 reducing friction and speeding up decisions.
All tailored to the real pressure points in your business.

If you’re leading people through rapid growth and this feels close to home,
I’m happy to show you how our clients use this approach to scale teams and improve results.

Drop me a message me if you want the details.

#PeoplePerformance #LeadershipDevelopment #HRLeadership #AIPerformance #TeamAlignment #WestPeak #ScalingBusinesses

Most leaders think they’re AI-ready....Most are wrong.
Take our two-minute AI readiness check via the comments below.

Using ChatGPT like Google isn’t AI leadership.
No agents.
No automation.
No link to strategy.
No workflow impact.

It feels progressive, but it isn’t.
It’s like swimming against the current.

Over the past year, I’ve spoken to hundreds of senior leaders.
The conversation is the same every time:
“We know we need to get ahead of this, but don’t know the first step to take.”

So we built the first step for you.

A two-minute AI Readiness tool that shows you exactly where you stand across the five areas that decide whether you use AI for a competitive edge.

A clear score.
Personalised results.
Optional conversation with my team to turn insight into action.

If you want to lead the change instead of reacting to it, take the tool.

Link in comments below.

♻️ Share to help others
🔔 Follow to be better
☎️ Call me to talk

#AILeadership #PeoplePerformance #FutureOfWork #LeadershipDevelopment #WestPeak

Yesterday was a mess.
Nothing catastrophic, but distraction after distraction.

Tasks that should have taken an hour dragged into two.
My momentum stalled. My output was slow. My head was foggy.

Steven Bartlett posted this great visual:
Four dots linked by a clean straight line, compared to four dots connected by a tangled one.
Same destination.
One path took far longer.
That was my day.

Here are three takeaways for anyone who has the same experience this week:

1. Protect your entry and exit points.
Most delays come from switching tasks rather than doing them. 
Block the first 20 minutes and last 20 minutes of each work cycle. 
No inbox checking. No calls. No meetings. Pure focus.

2. Don’t rescue your day, rescue the next hour.
Once the day starts slipping, most people write it off. 
Take a short reset, clear the next single task, and rebuild momentum fast.

3. Remove one source of drag.
Not five. 
One.
A decision delegated.
A message redirected.
A conversation postponed.
Clear it and the mental load drops instantly.

The outcome yesterday was fine.
The route was a joke.
Today I’m choosing the straight line.

🔔  Follow for leadership and AI performance insights.
♻️  Share to help others
☎️  Get in touch for a chat.

#Leadership #Productivity #Focus #WestPeak #WestPeakUSA

Last month, I spoke about enhancing people's performance with AI.
After the talk, the biggest question that kept coming up was this:


How do I even take the first step?

My keynote was about removing drag from business systems so leaders can focus on the work only humans can do.

Here's what I shared.

Most teams don’t have an AI problem.
They have a clarity problem.

No shared workflow.
No agreed process.
No definition of what AI is meant to improve.

So they stall. 
Or worse, they experiment with tools in isolation and call it progress.

The first step is not buying software.
It is mapping your leadership and people processes, then deciding where AI can remove friction, save time or raise the standard.

Start with:

One repetitive task that drains hours.
One leadership process that needs structure.
One decision that would benefit from faster, cleaner data.

Pick one, improve it, lock it in, move to the next.

That is how momentum starts.

If you work in HR or L&D and your team is asking the same question, I am happy to share the simple framework we use with clients.

🔔  Follow for practical leadership insights enhanced through AI.
♻️ Share to help others with their performance.
☎️ Get in touch for a chat.

#Leadership #HR #PeoplePerformance #AIatWork #WestPeak

I have a quick challenge for you.
Skip WhatsApp today from 9 to 5.


If it needs a call, call.
If it doesn’t, leave it.

Those little pings feel harmless, but they drain focus fast. The average person spends 33–38 minutes a day on WhatsApp, usually in tiny bursts that wreck deep work and slow everything down.

Give yourself the gift of an uninterrupted day.
You’ll get more done in six clean hours than in ten messy ones.

Try this today:
• No WhatsApp in work hours
• Call if it’s urgent
• Batch the rest at the end

What’s your biggest focus-killer right now?

Let me know how you get on in the comments below 


Follow for straight talking leadership you can use today.

#Leadership #Productivity #PeoplePerformance #WestPeak

My son asked a question that stopped me cold: “Why do grown ups rush all the time.”

I had no good answer.
It made me think.
We move fast but often with no aim.
We can lose years this way.

If you feel pressure right now, pause and ask one thing:
What am I rushing toward.

Then do this:
	1.	Check your aim at the start of the week.
	2.	Cut a task that doesn’t serve that aim.
	3.	Share the aim with your team.

♻️ Repost to support others.
🔔 Follow for simple leadership lessons.
📢 Check your leadership score in my featured section.

#Leadership #performance #Clarity #WestPeak

Most people think the enemy of growth is failure.
It isn’t, it’s comfort. Let me explain.....

Leaders get comfortable.
Momentum disappears.
Decisions get safe.
Teams settle.

Comfort feels fine in the moment.
It costs you later.

Ask yourself: where have you started coasting?

If you want growth, you have to step back into discomfort on purpose.

Does your team needs a jolt out of comfort and back into performance?
Is it:
- Cross functional friction
- Capability gaps
- AI integration
- Decision cadence & role clarity 
- Difficult conversations 

Message me.
Benjaminwade@thewestpeak.com

#WestPeak #PeoplePerformance #LeadershipDevelopment #ScalingBusinesses #HighPerformance #FutureOfWork

Do you ever snap at someone who did nothing wrong?
Most of us have.

Not because of them,
but because work is still buzzing in the back of your mind.

Pressure has a way of spilling over.
If you don’t deal with it, it ends up hitting the wrong people.

Leaders talk about balance,
but being honest about how you feel is where it starts.

When work gets loud, who takes the hit first?

Follow for simple leadership lessons from real life.

 #Leadership #Perspective #Culture #WestPeak

Sharing for my US network or anyone who may be in Fort Lauderdale to meet Matt Bennett 

 If you have an interest in:

Ai
People Performance
Leadership excellence
Talent development
Margaritas

He is your man.

#sucess #westpeakusa #performance #leadership

I help Founders and CEOs rapidly develop leaders who are at pivotal stages of growth and strategic change.

Last client trip of the year! 

Heading to Fort Lauderdale to support a client in the next phase of their strategic growth. 

Their goals are ambitious and this is anything but a traditional ‘off the shelf’ program. We’re partnering for 12 months to support;
- cultural shifts
- organizational change 
- sales growth
- strategic transformation 

And as it’s the holidays, there’ll be time for some fun too. A sunset yacht trip and West Peak US 2026 vision day down on South Beach. 

Let’s go! 🇺🇸🌴🛥️

Mersudin Forbes Digital

Providing transformative change at pace to a portfolio of SEO clients and Digital Agencies.

Fractional SEO Advisory
Agency Consulting (SEO/Process/Client Services)
SaaS Growth Consulting

Portfolio SEO & Agency Advisory

Multiply - Shopify SEO Specialists

Founder

Cyber-Duck, a CACI business

SEO Strategy Advisory

John Charcol - Independent Mortgage Expertise

Interim SEO Director

Succeed Digital Consulting Ltd

Head of SEO Strategy (Advisory)

Datahive360

Innovation & Growth Advisor

British Wireless for the Blind Fund

Marketing Advisor (Volunteer Role)

Newchip Accelerator

Mentoring Startup Founders on product and search marketing.

Startup Mentor

Sleeping Giant Media

Client Services Director

Associate Client Services Director

Senior Search Account Manager

Search Account Manager SEO / PPC

Senior Search Account Executive

Search Account Executive

Dall Int. - Digital Alliance International

Portfolio SEO Director & Agency Advisor

I advise some of the largest independent digital agencies across Europe and the US on delivering ROI-driven SEO as well as some of the largest sites in their markets.

I step in, bring teams and processes into the future and make them more output and ROI focused. 

I also help agencies scale their operational service processes while building capable teams. 

Additionally, I service a few direct SEO clients to practice what I preach. The people I work with see drastically improved client retention, Organic growth and ROI.  

I own 10 (some are for testing) websites for SEO hypothesis and learning distribution.

I also speak about technology application to improve business efficiency and output using AI and integrated software solutions.

Mersudin Forbes

Over the past 3 years, I have been involved in many projects that went beyond just SEO. 

Many spanning areas of new and emerging technology and how it is applied to business success. 

Such as:
- Business improvement
- Process alingment
- Operational efficiency
- Innovation enablement 
- Agentic uses beyond AI hype blog post creation

Louis W. and I have had many discussions about creating a business that not only builds our own SaaS products, but helps businesses achieve actual success in innovation, new tooling and preparing for the agentic future. 

So this is how CodeHawks was born. 

An automation studio and micro-SaaS lab.

Drop me a line if you want to chat.

Technologist | SEO | AI Search | MMA | Ultra Runner

Couple of things that move the needle:

1. Using AlsoAsked and inLinks to understand user intent for your existing content.
2. Using inLinks for automated internal linking within your content. 
3. Using Similar.ai to create related category link modules. 
4. Using Similar.ai to find and publish category gaps for your products.
5. Using Keyword Insights and inLinks  to find and publish content/entity gaps. 

What does all of this do? Create assets for your ICP, which is architecturally sound for users to navigate. 

A winning combination. 

I’ll film a video for this soon.

Open article: Turn missed searches into revenue by similar.ai

I am keeping a list of all the grifters who called themselves “GEO experts” and are now renaming to “AI Search” or “AI SEO”.

It’s a thankless task, but someone has to keep the receipts.

Send this to your GEO friends when they start talking crap.

May this McDonald’s coffee bless your day.

Unless you want to launch a website on Christmas Eve.

Then don’t even bother emailing me.

Building another marketing funnel process for CodeHawks has been fun today. 

We are ready to beta test agentchecker.ai as Louis W. has been a busy bee making that work to spec.

Alongside this, I also had time to build the following apps: 

(You can try and guess what the apps do based on the names as I tried to make the names 80/90's esque):

- GapMaster
- Know
- VibeWall

I am not hiring on behalf of Arsenal Football Club ffs. 

🤦‍♂️😂

The stats are in:

After months of research, I can confirm that 92% of GEO experts wear dry robes. 

Astounding find.

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The Battle

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Mersudin Forbes

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Posts

Engagements

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