Profit Doctor

Transform Your Bottom Line with the 5 POINTs of Profit Accelerator™

In just 60-90 days, we guide businesses step by step to unlock 5 additional points of profitability—without guesswork, fluff, or endless restructuring. Yes, that’s 5% more profit in less than 3 months— Guaranteed.

Most companies operate at much lower profit margins when they could be in the top tier. We pinpoint the hidden inefficiencies bleeding your profits and turn them into cash flow.

If you’re a 7-8 figure business owner looking to create real financial freedom—not just revenue growth—start by watching my 5 POINTs of Profit Webinar.

Profit Doctor to 7 and 8 figure Companies and their CEOs

Mactus Group

Mactus Group: We specialize in Marketing Consulting. We offer Marketing Project and Program Management, Marketing Analytics and Business Intelligence, Campaign and Advertising Services, Pricing and Licensing, Content Development, and other related services. We provide personal service and attention. Mactus Group has a rigorous selection and matching process to ensure you get top quality marketing consultants that know your business. Ask us about our talent acquisition and evaluation process!

Mactus Group works with you up front to evaluate your needs and identify the right consultant profile and scope to fits what you really need. Finally Mactus Group stay connected to ensure a successful project. Mactus Group delivers value by keeping our prices low, providing experienced and savvy professionals and timely/predictable invoicing.

President

Entrepreneurs'​ Organization

Over the last 12 years I have had the privilege of being part of this great organization. Learning from and sharing with fellow business owners around the world. I’ve held various roles including forum moderator, EOA Acountability Coach, and Board Co-Chair.

Board Member

Children's Non-Profit Organizations

Giving time, talent, and treasure to support children in America.

Children's Advocate

Member

Microsoft Corporation

US and WW marketing roles for Windows Client covering field and partner programs; pricing and licensing; deployment and adoption; and go to market customer campaigns.

Group Product Manager

living.com

Marketing Manager for ecommerce start-up. Managed affiliate program, demand generation programs and media placements with AOL, DoubleClick, Visa etc.

Marketing Manager

Dell Computer Corporation

Assistant Brand Manager for PowerEdge Server and Dimension Desktop Lines in US Small and Medium Business Division (BSD at the time).

Brand Manager

Partnerware

Led marketing efforts for software start-up.

VP Marketing

Topaz Technologies

Helping CEOs of staffing, recruiting and consulting companies maximize their profitability and set the stage for personal wealth, health and happiness so they can give back to the community. Dell and Microsoft Alumni

Hey there business owners and CEOs! I'm the ProfitDoctor for companies with $2M to $50M in revenue but weak and uninspiring profits and cash flow.

Our 8 Week Profit Accelerator may be for you. 

This program guarantees results or your money back. Our clients routinely get you five more points of profitability in 60 to 90 days. Think 20X their program fees in higher profit within 14 months. 

5 POINTs of profit is an extra $50,000 of annual NET PROFIT for every $1M of revenue.

$2M -> $100K extra profit per year
$10M -> $500K extra profit per year
$25M -> $1.25M extra profit per year

If you’re thinking this is BS or too good to be true, I've got something for you: Watch my 5-Points of Profit Webinar. 

In 48 minutes, I'll teach you the biggest levers you can pull, to make a significant bottom line difference for you in the next 30-90 days.

Register here - it's FREE. https://profitdoctor.com/webinarregistration

The program is guaranteed to work or your money back. We have plenty of documented patient success stories. As a 5 time INC. Magazine award winning CEO I know how to win. Google me :-) 

Ben Hansen

Managing Director at WP | Amazon Accelerator for OTC Pharma, Healthcare & Beauty Brands | Helping companies Deliver, Protect and Grow their brands on Amazon

Amazon Healthcare & Beauty Strategist | Global Brand Protection & Growth

I help healthcare and beauty brands win on Amazon without compromising consumer safety, compliance, or brand integrity.

As Managing Director of WP, I work at the intersection of healthcare regulation, supply chain excellence, and digital commerce growth. We partner with challenger brands and global leaders alike to build scalable, compliant Amazon businesses across OTC healthcare and beauty.

My work focuses on a simple belief: Amazon growth only matters if it is sustainable, compliant, and trusted by consumers.

Over the last decade, I have supported brands ranging from fast-growing innovators to multinational healthcare companies, helping generate over $100M in partner revenue across 16+ Amazon marketplaces globally, including the UK, EU, North America, and Asia Pacific.

I help brands move beyond the false choice of 1P vs 3P, unlocking hybrid Amazon models that protect consumers while accelerating global growth.

My expertise spans:
	•	Healthcare-grade Amazon supply chains with full traceability and quality control
	•	Regulatory and compliance strategy across OTC, cosmetics, and medical categories
	•	Brand protection and marketplace governance in complex global environments
	•	Category-led growth through advanced Amazon advertising and brand strategy

At WP, we operate beyond the traditional agency model, investing directly in the success and protection of every brand we work with. Our partners include Unilever Int, Thea Pharma, Perrigo, and other leading healthcare and beauty organisations.

I regularly speak with founders, executives, and commercial teams about:
	•	The future of healthcare on Amazon
	•	Consumer safety in digital marketplaces
	•	Scaling regulated brands globally without risk
	•	Why brand protection is now a growth lever

If you are building, protecting, or scaling a healthcare brand on Amazon, or looking for insight on where the marketplace is heading next, let’s connect.

🌐 wpglobalgroup.com

Ash Shah

In 2025 Q1, Amazon removed 3.2m counterfeit listings… 99% of these were done proactively.

That sounds like a problem. However, for legitimate healthcare brands, it's a huge opportunity.

Amazon's AI systems now block more than 99% of suspected infringing listings before brands ever have to report them.

Since 2020, they've pursued more than 24,000 bad actors through litigation and criminal referrals.

We can say for sure that the platform is getting super serious about authenticity.

Counterfeits in OTC aren't just a commercial problem, they're a safety problem.

When consumers can't trust what's in the order, the entire category suffers.

This is why protection became central to how we operate at WP.

When we built our model around "Deliver, Protect and Grow," the protect piece wasn't an afterthought - it’s often the first part to get right.

Enrol in Brand Registry and Transparency, item-level codes mean only authenticated units can be sold under your ASINs. 

Make authentication visible to consumers.

In a category where trust is scarce, being verifiably legitimate becomes a selling point.

Amazon is raising the bar, and it’s the right time.

Brands meeting that bar can stand out.

Brands that aren't enrolled in protection programmes are leaving themselves exposed.

The counterfeit problem isn't going away, and the tools to differentiate on trust are there for brands willing to use them.

The Leading Amazon Partner in Healthcare | Driving Global Growth & Brand Protection for Healthcare & OTC Pharma on Global Amazon and Ecom | Speaker | Managing Director at WP

5 common, yet highly unexpected and tough to predict, causes of rapid category expansion 👇

Rapid category expansion in OTC healthcare rarely comes from better customer acquisition.

It comes from recognising five external forces that create entirely new demand, often before competitors notice.

1. Pharmaceutical side-effect adjacency

When a blockbuster drug creates demand for products that offset its downsides.

GLP-1 drugs grew into a $62 billion market, but side effects are creating demand for adjacent OTC products. 

Anti-nausea medications, digestive aids, and hair growth treatments are seeing significant growth from this one pharmaceutical category.

The pattern: pharmaceuticals with broad adoption create predictable health needs. OTC products that address those needs inherit momentum.

2. Lifestyle behaviour spillover

When a wellness practice creates demand beyond its original purpose.
Intermittent fasting surged 195% in search interest over five years. 

That behaviour shift created demand for electrolyte products, digestive support, and hydration solutions beyond the athletic market.

The demographic shifted from "marathon runners" to "anyone who learned about insulin balance on TikTok."

3. Cultural moment virality

When social platforms accelerate niche products into mainstream awareness overnight.

Magnesium glycinate became the "sleep" ingredient on wellness TikTok. Sleep aids containing specific forms of magnesium saw searches surge.

That's driving demand for specific OTC products that didn't have mass awareness two years ago.

4. Use case migration

When a product's fastest-growing buyers aren't using it for its original purpose.
Pain relief products marketed for post-workout recovery are increasingly being bought for desk work and sedentary lifestyle discomfort. 

The use case shifted, but many brands haven't updated positioning.

5. Demographic inversion

When newest buyers are the opposite of the original target demographic.
Products marketed to older adults for age-related issues are being bought by younger demographics for prevention. 

Conversely, products positioned for young adults are seeing unexpected growth in older segments.

Joint support products initially marketed to 55+ are now being bought by 30-somethings. Brain health products marketed for memory are being bought by young professionals for focus.

→ The underlying pattern

Consumer knowledge is increasing faster than brand positioning adapts.

The opportunity is in recognising demand that already exists and positioning for it explicitly.

Where is consumer behaviour outpacing your brand messaging?

Tracking these five patterns tells you where OTC categories are expanding before they get crowded. Brands spotting these shifts early don't just grow faster, they often define the category.

The choice is whether you're optimising customer acquisition in a saturated category or positioning for an emerging one that's being shaped by forces outside your control.

3 Big Shifts will continue to transform healthcare in 2026 👇

These three forces are converging to create what's probably the most patient-driven healthcare market we've seen.

Patient behaviour has already transformed wildly since covid:

→ One in five consumers increased supplement use
→ 64% of Gen Z TikTok as a health search engine
→ Direct-to-consumer is now 29% of supplement sales, up from 16% in 2020

There are 3 Big Shifts moving the industry.

1. The strong and steady rise of Self-Care.

Consumers are taking control of their health.

They're researching, experimenting, and optimising on their own timeline.

The frame has moved from "treating illness" to "optimising wellness."

When people feel they can't control external circumstances, they tend to focus on what they can control.

Health is one of those things, and increasingly, they're doing it on their own terms.

This changes how brands probably need to show up. Educational content, clinical credibility, and transparent ingredient information seem to matter more than aspirational messaging used to.

Which leads to the second shift:

2. The proliferation of expert (and non-expert) healthcare info
Information is everywhere. 

On top of this, previously stigmatised conditions are now open to discuss.
Searches for health topics that were historically stigmatised or hard to navigate are surging. Terms such as PCOS and Anxiety are up on TikTok.

Consumers now have access to clinical research, peer experiences, product reviews at scale, and ingredient-level education. The information gap that defined healthcare for decades is shrinking fast.

Nearly 40% of Americans have used TikTok as a search engine for health information.

When that many people, especially younger consumers, use social platforms to research health, the landscape has changed.

Brands that assume they're the primary source of product education might already be behind.

The consumer often arrives informed, sometimes more informed than the marketing copy assumes they are.

3. Ecom infrastructure has become robust.

More and more, consumers can find OTC treatments they need online and purchase them without the need for a doctor or pharmacist.

The infrastructure exists for consumers to discover products through social content, research through reviews, purchase with next-day delivery, and subscribe for replenishment.

One consequence of this is that the entire discovery-to-purchase journey is now fragmented. Brands likely need presence across all potential channels in order to outgrow competitors.

These three shifts will accelerate through 2026 and are likely to be present globally.

This calls for a unified brand strategy.

Treating e-commerce like its own silo won’t outgrow category growth this year.
Instead, brands need to combine sales, marketing, finance, supply chain and distribution to really succeed.

The patient’s world has changed, so has their buying behaviour.

How are you set up to capitalise this year?

Healthcare shifts that will transform Ecommerce

Appreciate the feature Acquisition International Magazine, sharing in case it’s useful for founders and product teams thinking about trust in AI.

View company: Acquisition International Magazine

Read this insightful article on how startups should actually build AI that customers trust. It offers practical, real-world guidance for trustworthy AI, great read for founders and product teams navigating ethics, transparency, and governance.

Check it out: 👉 https://aigm.to/nWSv3y 

#AcquisitionInternational #AI #Trust #Startups #EthicalAI

Open article: How Startups Should Actually Build AI That Customers Trust - Acquisition International by acquisition-international.com

How Startups Should Actually Build AI That Customers Trust - Acquisition International

Amazon Transparency is more than just stopping counterfeits. It is about maximising customer safety.

It's proactively protecting customers.

For healthcare brands, it ensures the product advertised is exactly the product the customer receives.

Item-level authentication verifies every unit, protecting the integrity of the supply chain from manufacture to doorstep.

In OTC, safety and trust go hand in hand.

Transparency makes that trust visible and protects consumers at the point it matters most.

Learn more at: wpglobalgroup.com

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Ash Shah

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ash Shah's LinkedIn Performance

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