Grenaway Digital

Clients have included enterprise-scale brands including:
- Yahoo Finance
- Indeed
- AOL
- Western Governors University

With experience scaling annual revenues ranging from $10M to over $1B, our boutique approach coupled with enterprise-level performance marketing experience sets us apart. 

We build partnerships founded on trust, transparency, and innovation. We're not just a service provider, we are an extension of your team.

Founder

Amplēo

Supporting D2C and B2B clients including:
- Manly Bands 
- Saranoni
- Solo Homes
- Whistic
- V School 

and others in a fractional CMO capacity.

Fractional CMO

ACLU OF UTAH

Member Board of Directors

Indeed

Fractional Performance Marketing 

Right Side Up

Marketing Strategist - Consultant

Yahoo

Coverage of US SEM for Yahoo Finance, Yahoo Mail, AOL, Yahoo Fantasy, and Yahoo Home

Fractional Performance Marketing

The New York Times

Freelance Reporter

Western Governors University

Media Consultant

Carlsbad Manufacturing Corporation

Responsible for leading all strategy related to CMC marketing (parent company of 11 b2b and d2c high-end decor brands) to drive competitive advantage and bottom-line growth with a focus on lead generation and e-commerce tactics. 

Led strategy for team efforts across all of marketing, including full-funnel paid search, paid social, display, email, SEO, conversion rate optimization, print media, and emerging initiatives.

Fostered long-lasting relationships with various agencies through collaborative leadership style to achieve strategic business objectives.

• Propelled company growth by 30% through the implementation of robust marketing strategies.
• Served as key leader in ongoing rebrand, moving 11 brands to 2.
• Led Salesforce integration; effectively leading the marketing, sales, and customer service departments.
• Utilized Klaviyo and Hubspot to rebuild email program for all brands resulting in increasing historical marketing revenue mix for residential brands from 2% to 15% within a year.
• Built a team of data-driven marketers with keen focus on ensuring operational and service excellence.
• Developed complex and highly predictable estimated revenue for lead gen to better compare e-commerce and lead generation efforts.

Head of Marketing

Managed 12 million annual in full funnel paid media spend across Google Ads, Facebook/Instagram, Youtube, and LinkedIn, focused on awareness, consideration, and lead generation conversion.

Created and managed paid media campaigns for specific college audiences and degree programs, across search, display and social platforms with budgets in excess of 1M per month.

• Responsible for maintaining college and area specific budgets.
• Develop strategies for cost effective growth and improving conversion.
• Report building, development, data analysis and reviewing analytics for key opportunities and for reporting to key leaders.

Performance Marketing Manager

As the founder of Grenaway Digital, I lead a performance marketing agency dedicated to driving growth, brand visibility, and customer engagement for our partners. Our services span across paid social, paid search, and video, seamlessly merging Fortune 500 level ad buying expertise with the agility of a boutique agency.

Throughout my professional journey, I have scaled growth across platforms such as Google Ads, Facebook, Instagram, Pinterest, YouTube, and more. This has consistently resulted in positive ROI, amplifying campaigns to touch millions of potential customers. My knack for analytics and branding, combined with a passion for innovation, ensures that every campaign resonates authentically with target audiences.

Ben Grenaway

Wilton Arellano

SEO Consultant

Opus Training

Growth Lead

WJGM

Growth Marketing Consultant

Gather

➔ Embedded inside IBM as a Digital Strategist supporting website optimization, paid media management, and digital experience programs across two lines of business (Automation, Watson Health) and the IBM news and thought leadership platform (IBM Think).

➔ Led paid media operations and vendor management for IBM Watson Health across paid search, paid social, content syndication, and direct media buys, supporting a $1M+ annual budget. Managed RFPs, agency interviews, and proposal review for new vendor onboarding.

➔ Managed Watson Health paid search performance supporting six enterprise health solutions. Identified optimization opportunities across keywords, ad copy, and landing pages with deep-dive audits. Worked with product teams (product marketing, editorial, SEO)  to re-allocate paid search budget.

➔ Coordinated with copywriters, web developers, and visual designers on website page launches and optimizations across IBM.com using performance data (page analytics, heat maps, screen recordings) and sales pipeline contribution from target account engagement on key pages. 

➔ Managed A/B testing programs using Optimizely across key Watson Health pages, leading to 15%+ improvement in key conversion actions. Tests were prioritized based on Google Analytics, HotJar, and IBM Analytics. Launched website personalization to customize content, increasing pages per visit and engaged traffic volume to key pages from target organic search terms. 

➔ Launched content personalization project for IBM Think to allow for agile content testing using a centralized content hub across dozens of products using hundreds of assets. Content assets and web page modules were personalized to referral traffic source and website behavior.

Digital Strategist, Enterprise B2B

Resilia

➔ Managed demand generation, product marketing, and community marketing functions with a $600,000+ annual marketing budget across three lines of business. Oversaw media buying plans, marketing tech stack, content production, online event production, and performance tracking.

➔ Generated 25%+ quarter-over-quarter revenue growth with demand generation campaigns across LinkedIn, Meta, Google, and Bing. Managed message testing with A/B tests to refine value proposition and positioning for a new enterprise product. LinkedIn demand generation campaigns generated $1.3M+ in enterprise sales pipeline within 7 weeks of launch.

➔ Acquired 2,500+ SMB clients for the Nonprofit Formation and Nonprofit Platform LMS product with Google and Meta Ads, webinars, and grant programs designed with the capacity-building team. 

➔ Recruited and coordinated designer and videographer contractors to publish website updates, optimization, content production, and branding guidelines. Published seven in-depth research reports, six nonprofit case studies, three enterprise case studies, and 3 product videos. 

➔ Managed the entire marketing technology stack and implemented analytics tracking and marketing automation. The technology stack included a CMS (Squarespace), CRM and email marketing (HubSpot), landing pages (Unbounce, Landbot), videos (Wistia, Bonjoro), analytics (Google Analytics, Hotjar, Google Tag Manager), and live chat (Intercom).

➔ Worked with product, design, and developer teams to measure and optimize product usage and onboarding for nonprofit and funder users. Structured user onboarding journey with automated in-app messaging and email automation triggers from HubSpot. Collaborated with the customer success team to increase LMS feature adoption with live chat, email, and in-app messaging.

Head of Demand Generation

General Assembly

Worked with the General Assembly Marketing Standards Board as a subject matter expert. Authored assessment questions for the Certified Marketer Level 1 assessment that tests understanding of five key areas of marketing: 

(1) Customer insights 
(2) Creative development 
(3) Channels and execution 
(4) Metrics and analytics 
(5) Marketing technology

Certified Marketer Assessment Author

Ladder.io

Managed strategy development, execution, and account management of a 10-person growth strategy team for a 40+ active client portfolio.

Growth Strategy Director

→ Owned strategy and execution of client accounts ranging from startups to Fortune 1000.
→ Collaborated with designers, developers and analysts to execute growth strategies.

Senior Growth Strategist

Startup Institute

Digital Marketing Instructor

Northstar Research Partners

Research Analyst

Teaching and curriculum development of a 10-week course covering key digital marketing channels and strategies.

Digital Marketer in Residence

Forrester Research

Customer Insights Research Associate

Current Clients: CoW Protocol (Crypto, DEX), Common Room (B2B, SaaS), Iovate (eCommerce, Health Supplements), Mantra Health (B2B, Digital Health), WEVE Acceleration (Startup Accelerator)

taplio

The Battle

Ben Grenaway

Wilton James Arellano

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